Real-time, event-based customer journey orchestration
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | 
Apr 30, 2021 |
- |
Aug 2, 2021 |
Business value
Event-based customer journeys enable you to react to customers’ actions in real-time. Journeys can be triggered based on real-world interactions, like walking into a store and connecting to Wi-Fi. Journeys can also be triggered by virtual interactions, such as visiting a shopping site. The real-time nature of the journey ensures that you can respond to customers immediately and convert their expression of interest into a sale.
Feature details
- Intuitive customer journey designer optimized for event-based journeys.
- Journeys are triggered in real time so you can respond to customers immediately.
- Automatically add or remove customers from a journey based on their actions.
- Personalize the experience for every customer based on their actions during the journey.
This feature will be available in United States/Europe/United Kingdom/Australia geography in August, and Canada/Asia Pacific geography in October. Availability in other geographies will be communicated at a later date.
