Drive engagement at scale with audience-specific content
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | 
Aug 1, 2022 |
- |
Oct 1, 2022 |
Business value
Conditional content helps deliver highly tailored content to drive engagement. Make conditional content reusable by saving it in a content block. Anyone on your team can then reuse these advanced personalized content blocks in different messages to achieve personalization at scale with ease and efficiency.
Feature details
Content blocks are great for creating a variety of reusable rich content. Content blocks can include multiple sections with their own layouts and elements.
Conditional content can include multiple content variations in a single message. Selecting which content to deliver for which audience is done using conditions defined in a marketer-friendly user experience (no coding required).
Advanced personalized content blocks combine these reusable and personalized content capabilities. Save conditional content within a content block to make it reusable, allowing other team members to use content in multiple messages to deliver highly targeted content at scale.
Use cases for advanced personalized content blocks include:
- Differentiated company contact information, depending on the recipient’s location.
- Varying offers, depending on loyalty program membership levels.
- Delivering required legal text in the language that matches the recipient’s language preference.
- A content block that delivers different discounts (for example, 10%, 20%, or 30% off) using unique criteria to qualify each recipient.
