Take campaigns from concept to launch using Copilot

Enabled for	Public preview	Early access	General availability
Admins, makers, marketers, or analysts, automatically	Apr 1, 2024	-	-

Business value

Defining campaigns and creating high-performing assets to achieve campaign goals can be a time-consuming and difficult task. Now, Copilot transforms the way you create campaigns, enhancing your productivity. To create a campaign, describe the outcomes you're looking to drive or provide a creative brief. Copilot leverages the power of data and AI to generate audiences, content, images, journeys, and more, allowing you to curate, edit, and launch your project in record time.

You'll save countless hours by using Copilot to create a connected solution that you can update to achieve the goals that you've defined. Rest assured that you'll always be in the loop to refine, approve, and complete the campaign before it goes out to your customers.

Feature details

Simply use your campaign brief or describe your project and its objectives using everyday words. Copilot automatically generates audiences, messages, images, and journeys using your project description and the data in Customer Insights. You can further refine all of the campaign assets and go live in a matter of minutes. Enhance your productivity and creativity with an AI-first user interface that enables you to do it all:

• View all of your campaign assets in one place, making it easy to manage them.
• Generate a project in minutes using a prompt or existing campaign brief.
• Automatically create a brand profile from your company’s website to ensure that all content (including Copilot-suggested) is on brand.
• Get suggested audiences based on your campaign objectives and prior campaigns.
• Let Copilot help you create engaging emails; use content suggestions and content rewrite, adjust tone, change layout, and more.
• Use the power of AI to get image suggestions, generate new images, or refine and edit existing images that match your message and brand.
• Generate suggested journeys designed to deliver your goals that you can further refine.

Preview availability: We are rolling out this preview in phases. The preview is currently available in North America and in English only. Access to the preview can be requested by signing up here.

Scenario: Meet Mona, a marketing manager tasked with launching a new campaign for her company's latest product. Despite having a creative brief and campaign goals, Mona is pressed by time and resources. She turns to Copilot for assistance. Using her campaign brief, Copilot generates a complete project within minutes, including suggested audiences, content, images, and journeys. Mona can easily manage and refine all the assets in one place, with Copilot providing insights and suggestions based on past campaign performance data. Mona successfully launches her campaign in record time, achieving her goals and boosting her productivity.