Introduction to listing options
When you create an offer type, you choose one or more listing options. These options determine the buttons that customers see on the offer listing page in the online stores. The listing options include Free Trial, Contact Me, and Get It Now.
This table shows which listing options are available for each offer type:
| Offer type | Free Trial | Contact Me | Get It Now |
|---|---|---|---|
| Azure Application (Managed app) | ✔1 | ||
| Azure Application (Solution template) | ✔1 | ||
| Azure Container | ✔1 | ||
| Azure Virtual Machine | ✔ | ✔1 | |
| Professional service | ✔ | ||
| Dynamics 365 Business Central | ✔ | ✔ | ✔1 |
| Dynamics 365 apps on Dataverse and Power Apps | ✔ | ✔ | ✔1, 2 |
| Dynamics 365 Operations Apps | ✔ | ✔ | ✔1 |
| IoT Edge module | ✔1 | ||
| Managed Service | ✔1 | ||
| Power BI App | ✔1 | ||
| Software as a service | ✔ | ✔ | ✔1 |
1 The Get It Now listing option includes Get It Now (Free), bring your own license (BYOL), Subscription, and Usage-based pricing. For more information, see Get It Now.
2 Customers will see a Get it now button on the offer listing page in AppSource for offers configured for ISV app license management. Customers can select this button to contact you to purchase licenses for the app.
Change the offer transaction type
Changing your offer type might require a simple edit and republish, or it might require you to create a new offer, as listed here.
| To change from | To | Do this |
|---|---|---|
| Contact Me | Trial | Republish the offer. |
| Contact Me | Transact | For SaaS offers, update the listing option and republish. For all other offer types, create a new offer. |
| Trial | Transact | For SaaS offers, update the listing option and republish. For all other offer types, create a new offer. |
Note
To additionally set up your payouts and tax profiles, check out Set up commercial marketplace payout and tax profiles.
Free Trial
Use the commercial marketplace to enhance discoverability and automate provisioning of your solution's trial experience. This enables prospective customers to use your software as a service (SaaS), infrastructure as a service (IaaS), or Microsoft in-app experience at no cost from 30 days to six months, depending on the offer type.
Customers use the Free Trial button on your offer's listing page to try your offer. If you provide a free trial on multiple plans within the same offer, customers can switch to a free trial on another plan, but the trial period doesn't restart.
For virtual machine offers, customers are charged Azure infrastructure costs for using the offer during a trial period. Upon expiration of the trial period, customers are automatically charged for the last plan they tried based on standard rates unless they cancel before the end of the trial period.
Contact Me
This option is a simple listing of your application or service. Customers use the Contact Me button on your offer's listing page to ask that you connect with them about your offer. They can write notes to express their needs, so make sure to read them and to get back to valid leads. See lead management
Get It Now
This listing option includes transactable offers (subscriptions or user-based pricing), bring your own license (BYOL) offers, and Get It Now (Free). Transactable offers are sold through the commercial marketplace. Microsoft is responsible for billing and collections. Customers use the Get It Now button to get the offer.
Note
Customers will see a Get it now button on the offer listing page in AppSource for offers configured for ISV app license management. Customers can select this button to contact you to purchase licenses for the app.
This table shows which offer types support the pricing options that are included with the Get It Now listing option.
| Offer type | Get It Now (Free) | BYOL | Subscription | Usage-based pricing |
|---|---|---|---|---|
| Azure Application (Managed app) | ✔ | ✔ | ||
| Azure Application (Solution template) | ✔ | |||
| Professional service | ||||
| Azure Container | ✔1 | ✔1 | ||
| Dynamics 365 Business Central | ✔ | |||
| Dynamics 365 apps on Dataverse and Power Apps | ✔ | ✔ | ||
| Dynamics 365 Operations Apps | ✔ | |||
| IoT Edge module | ✔1 | ✔1 | ||
| Managed Service | ✔ | |||
| Power BI App | ✔ | |||
| Azure Virtual Machine | ✔ | ✔2 | ||
| Software as a service | ✔ | ✔ | ✔ |
1 The Pricing model column of the Plan overview tab shows Free or BYOL, but it's not selectable.
2 Priced per hour and billed monthly.
3 Customers will see a Get it now button on the offer listing page in AppSource for offers configured for ISV app license management.
Get It Now (Free)
Use this listing option to offer your application for free. Customers use the Get It Now button to get your free offer.
Note
Get It Now (Free) offers aren't eligible for Marketplace Rewards benefits for transactable offers. Because there's no transaction through the storefront, these are categorized as Trial. See Marketplace Rewards.
Bring Your Own License (BYOL)
Use this listing option to let customers deploy your offer using a license purchased outside the commercial marketplace. This option is ideal for on-premises-to-cloud migrations. Customers use the Get It Now button to purchase your offer using a license they pre-purchased from you.
Note
BYOL offers aren't eligible for Marketplace Rewards benefits for transactable offers. Because these require a customer to acquire the license from the partner and there's no transaction through the commercial marketplace storefront, these are categorized as List. See Marketplace Rewards.
Subscription
You can charge a flat fee for these offer types:
- Azure Application (Managed app) offers support for monthly subscriptions.
- SaaS offers support for both monthly and annual subscriptions.
Usage-based pricing
The following offer types support usage-based pricing:
Azure Application (Managed app) offer support for metered billing. For more information, see Managed application metered billing.
SaaS offers support for Metered billing and per user (per seat) pricing. For more information about metered billing, see Metered billing for SaaS using the commercial marketplace metering service.
Azure virtual machine offers support for Free, Flat rate, Per vCPU, Per vCPU size, and Per market and vCPU size pricing. These options are priced per hour and billed monthly.
Dynamics 365 apps on Dataverse and Power Apps offer support for per user (per seat) pricing. For more information, see ISV app license management for Dynamics 365 apps on Dataverse and Power Apps..
When you create a transactable offer, it's important to understand the pricing, billing, invoicing, and payout considerations before you select an offer type and create your offer. To learn more, see Changing prices in active commercial marketplace offers.
Sample offer
After your offer is published, the listing options you chose appear as buttons in the upper-left corner of the listing page in the online store.
Listing and pricing options by online store
Based on various criteria, we determine whether your offer is listed on Azure Marketplace, Microsoft AppSource, or both online stores.
The following table shows the options that are available for different offer types and add-ins, and which online stores your offer can be listed on.
| Offer types and add-ins | Contact Me | Free Trial | Get It Now (Free) | BYOL | Get It Now (Transact) |
|---|---|---|---|---|---|
| Azure Virtual Machine | Azure Marketplace | Azure Marketplace | |||
| Azure Application | Azure Marketplace | Azure Marketplace | Azure Marketplace | ||
| Azure Container | Azure Marketplace | Azure Marketplace | |||
| IoT Edge module | Azure Marketplace | Azure Marketplace | |||
| Managed service | Azure Marketplace | ||||
| Professional service | Both online stores | ||||
| SaaS | Both online stores | Both online stores | Both online stores | Both online stores 1 | |
| Microsoft 365 App | AppSource | AppSource | AppSource 2 | ||
| Dynamics 365 Business Central | AppSource | AppSource | |||
| Dynamics 365 apps on Dataverse and Power Apps | AppSource | AppSource | AppSource 3 | ||
| Dynamics 365 Operations Apps | AppSource | AppSource | |||
| Power BI App | AppSource |
1 SaaS transactable offers in AppSource only accept credit cards at this time.
2 Microsoft 365 add-ins are free to install and can be monetized using an SaaS offer. For more information, see Monetize your app through the commercial marketplace.
3 Applies to offers configured for ISV app license management.
Marketplace Rewards
Your Marketplace Rewards benefits depend on the listing option you choose. To learn more, see Your commercial marketplace benefits.
If your offer is transactable, you will earn benefits as you increase your billed sales.
Non-transactable offers earn benefits based on whether or not a free trial is attached.
Related content
- To choose an offer type, see Publishing guide by offer type.