Unknown users

The Allow Unknown Users toggle allows you to select if you want to receive traffic from unknown users. These are users for which we do not have a cookie ID or an allowed third party identifier (e.g. UID, RampID, Publisher Provided IDs, etc.).

Note

By default, all users are allowed. If Allow Unknown Users is disabled, only inventory for users that exist in segments owned by your bidder or shared with your bidder will be allowed.

Related topics

• Bidder Platform User Interface
• Profiles Screen
• Creating a New Bidder Profile
• Editing a Bidder Profile
• Additional Functions
• Bidder Profile Targeting Options
• Countries
• Domain Lists
• Ad Types
• Supply Types
• Exchanges and Members
• Sensitive Attributes