Microsoft Invest - Page properties targeting

Through page properties targeting, you can target impressions based on the position of the creative tag on the page or based on values passed in the query string of the ad call.

Important

Since sellers pass tag position and query strings, these targeting options are therefore most often used when buying direct inventory.

1. In the Targeting section of your line item, click the pencil icon in the Page Properties row.
   1. The Page Properties Targeting dialog displays.
2. Select checkboxes for the specific creative tag positions that you wish target (all tag positions are targeted by default):
   • Above the Fold - the top half of the page
   • Below the Fold - the bottom half of the page
   • Unknown - undetermined location on the page
3. Click the toggle to enable query-string targeting (all query strings are targeted by default).
   1. Choose to Include or Exclude either all or any of the query strings you wish to declare.
   2. Enter valid a query string into the text box.
   3. Click +Add Another String to additional query strings. Repeat this step as many times as is necessary.
4. Click Save.