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Microsoft Invest - Set split targeting

  • บทความ

You can define a split by specifying the targeting goals you want it to meet.

  1. Select the pencil icon that displays in the Name column for the corresponding split.

  2. Select the Setup tab and set the Bid Multiplier.

  3. Select the Targeting tab and select the types of targeting you want to apply using the dropdown menu. By default, the targeting goal for a selected category is met if the impression includes any of the values you specify. Select the Include Any menu to change this to Exclude All.

    This table lists all the features you can use to define a split:

    Feature Class Feature Name
    Geo - Country
    - Region
    - City
    - Metro Code
    - Postal Code
    Note: When specifying postal code, you must also include the country code. For example, to target postcode 2096 in Australia, enter "AU:2096". For more information, see Additional Geo Restrictions.
    - Postal Code Lists.

    For more information, see Postal Code Lists.
    Inventory - Size
    Note: The format for size values is height x width.
    - Domain or app
    - Placement (1st party and 3rd party)
    - Publisher (1st party and 3rd party)
    - Seller member
    - Inventory type (web or app)
    - Inventory URL list targeting (allowlists and blocklists)

    For more information, see Inventory Targeting (ALI).
    System - Operating system family
    - Operating system version
    - Browser
    - Browser language
    - Device type
    - Device carrier
    - Model

    For more information, see Buy-Side Targeting.
    Inventory Performance - Viewability Threshold
    - Video Viewability Threshold
    - Completion Rate Threshold

    For more information, see Introduction to Viewability.
    Segment - Segment presence/absence
    - Segment age: The amount of time since a user was added to a segment.
    - Segment value: The value associated with the segment (by you or by the buyer). This can be an individual value or a range.
    Frequency & Recency - Daily frequency
    - Lifetime frequency
    - Split recency

    Note: Split recency caps differ from regular line item recency caps in that you're setting recency caps to "retarget" users who have already been served an impression. This means users are only eligible for an impression through a split's recency caps if that split (or its parent line item) has already served them a creative.

    For example, if the split recency targeting is set to <1 day, a creative is served to users who have already seen the creative within the last day.

    - Advertiser lifetime frequency
    - Advertiser daily frequency
    - Advertiser recency
    - Line item lifetime frequency
    - Line item daily frequency
    - Line item recency

    For more information, see Frequency and Recency Caps.