Budgeting and pacing

Important

All information and recommendations regarding Budgeting and Pacing are provided to the best of our knowledge and are believed to be accurate. However, we cannot control the specific manner in which you apply this information and these recommendations. Therefore, we strongly encourage you to use your own judgment in any given situation.

Budgeting allows you to determine how much money you will earn or spend, while Pacing allows you to control the frequency with which the system attempts to win impressions in order to spend a budget as evenly as possible across a defined time period.

• Why Use Budgeting?
  Learn about what budgeting is and how you can apply it.
• Line Item Budgeting vs. Campaign Budgeting
  Learn the difference between budgeting at different levels.
• Difficulties with Exact Budgeting
  Understand why hitting your budget exactly can be difficult.
• Daily Pacing
  Understand and apply pacing on a daily basis.
• Line Item Pacing vs. Campaign Pacing
  Learn the differences between pacing at different levels.
• Key Budgeting and Pacing Concepts
  Learn more about the best ways to set your budget.