Opt out of gambling ads
Microsoft Advertising allows gambling ads in certain countries where such advertising is not prohibited. If you don't want to permit gambling ads to serve on your or your publishers' inventory, this page describes how to ban gambling ads from serving on such inventory.
Option 1. Exclude gambling ads from several publishers at once
Complete the attached Excel Worksheet by entering a list of Microsoft Advertising publisher IDs or codes. These IDs and codes represent inventory where you don't want gambling ads to run. Once you've finished completing the worksheet, email it to gamblingoptout@appnexus.com. (You'll need to CC: your Microsoft Advertising representative as well.) We will update your Ad Quality settings to opt out of gambling ads on those publishers.
Option 2. Exclude gambling ads from all publishers
If you don't want to permit gambling ads to serve on any of your publishers, follow these steps:
Step 1. Navigate to the network ad quality manager
Open the network Ad Quality Manager by navigating to Network > Ad Quality.
Step 2. Open the category eligibility settings dialog
Locate the Categories section. Find and click the Edit button to open the Category Eligibility Settings dialog.
Step 3. Ban the gambling category
Search for the Gambling category and click the Edit link. Then change the status to Banned, and click Save.
Option 3. Exclude gambling ads on a per-publisher basis
If you don't want to permit gambling ads to serve on specific publishers' inventory, follow these steps for each publisher:
Step 1. Navigate to the publisher ad quality manager
Open the publisher Ad Quality Manager by navigating to Publishers > Ad Quality.
Step 2. Ban the gambling category
The Ad Quality Manager shares the same user interface for publishers and networks. As detailed in Option 2 above, update Ad Quality settings for the publisher to set the Gambling category to Banned.