Digital Platform API - Technical Attribute service

This is a read-only service that shows you the list of technical attributes that you can target in the Ad Profile Service via technical attribute ID.

REST API

HTTP Method	Endpoint	Description
GET	https://api.appnexus.com/technical-attribute	View all technical attributes.
GET	https://api.appnexus.com/technical-attribute?id=TECHNICAL_ATTRIBUTE_ID	View a specific technical attribute.

JSON fields

Field	Type	Description
id	int	The internal identifier for the technical attribute.
last_activity	date	The date/time at which the technical attribute was last modified.
name	string	The name of the technical attribute.

Examples

To see all technical attributes available for targeting

$ curl -b cookies -c cookies  https://api.appnexus.com/technical-attribute
{
  "response": {
    "status": "OK",
    "count": 29,
    "start_element": 0,
    "num_elements": 100,
    "technical-attributes": [
      {
        "id": 1,
        "name": "Image",
        "last_modified": "2010-05-21 21:05:28"
      },
      {
        "id": 2,
        "name": "Flash",
        "last_modified": "2010-05-21 21:05:28"
      },
      {
        "id": 3,
        "name": "Text",
        "last_modified": "2010-05-21 21:05:28"
      },
      {
        "id": 4,
        "name": "Video",
        "last_modified": "2010-05-21 21:05:28"
      },
      {
        "id": 5,
        "name": "DHTML",
        "last_modified": "2012-03-23 14:25:40"
      },
      {
        "id": 6,
        "name": "Expandable",
        "last_modified": "2010-05-21 21:05:28"
      },
      {
        "id": 7,
        "name": "Audio: user-initiated",
        "last_modified": "2010-06-24 18:04:00"
      },
      {
        "id": 8,
        "name": "Audio: auto-initiated",
        "last_modified": "2010-06-24 18:04:02"
      },
      {
        "id": 9,
        "name": "Initial Load > 40kb",
        "last_modified": "2011-02-06 20:24:56"
      },
      {
        "id": 10,
        "name": "Full Page Pop",
        "last_modified": "2011-06-08 22:19:05"
      },
      {
        "id": 16,
        "name": "Animated: between 15 and 30 seconds",
        "last_modified": "2013-06-27 14:13:26"
      },
      {
        "id": 17,
        "name": "Animated: more than 30 seconds",
        "last_modified": "2013-06-27 14:13:26"
      },
      {
        "id": 18,
        "name": "Expandable: Standard Expansion",
        "last_modified": "2012-04-05 19:23:14"
      },
      {
        "id": 19,
        "name": "Expandable: Large Expansion",
        "last_modified": "2012-04-05 19:23:14"
      },
      {
        "id": 20,
        "name": "Expandable: Click To Expand",
        "last_modified": "2012-04-05 19:23:14"
      },
      {
        "id": 21,
        "name": "Expandable: Mouseover To Expand",
        "last_modified": "2012-04-05 19:23:14"
      },
      {
        "id": 22,
        "name": "Expandable: Auto-Expand",
        "last_modified": "2012-04-05 19:23:14"
      },
      {
        "id": 23,
        "name": "Interstitial",
        "last_modified": "2012-03-16 19:39:59"
      },
      {
        "id": 25,
        "name": "Animated: between 0 - 15 seconds",
        "last_modified": "2013-06-27 14:13:26"
      },
      {
        "id": 26,
        "name": "Pop up",
        "last_modified": "2012-09-18 23:34:15"
      },
      {
        "id": 27,
        "name": "Pop under",
        "last_modified": "2012-09-18 23:34:15"
      },
      {
        "id": 28,
        "name": "Site under",
        "last_modified": "2012-09-18 23:34:15"
      },
      {
        "id": 29,
        "name": "Layer: Banderole",
        "last_modified": "2012-09-18 23:34:15"
      },
      {
        "id": 30,
        "name": "Layer: Footer",
        "last_modified": "2012-09-18 23:34:15"
      },
      {
        "id": 31,
        "name": "Layer: Skin",
        "last_modified": "2012-09-18 23:34:15"
      },
      {
        "id": 32,
        "name": "Layer: Slide-in",
        "last_modified": "2012-09-18 23:34:15"
      },
      {
        "id": 34,
        "name": "Mobile Targeted Landing Page",
        "last_modified": "2013-08-19 13:50:28"
      },
      {
        "id": 35,
        "name": "Mobile Optimized Creative",
        "last_modified": "2013-08-19 13:52:50"
      },
      {
        "id": 36,
        "name": "MRAID",
        "last_modified": "2013-08-19 16:04:51"
      }
    ],
  }
}