产品组的脚本示例

以下部分展示了获取产品组并更新其出价金额的脚本示例。

获取产品组

要获取帐户中的所有产品组，请使用 AdsApp.productGroups () 方法。

function main() {

    var productGroups = AdsApp.productGroups().get();

    while (productGroups.hasNext()) {
        var productGroup = productGroups.next();

        switch (productGroup.getDimension()) {
            case "ROOT": {
                break;
            }
            case "CATEGORY": {
                var category = productGroup.getValue();
                break;
            }
            case "CHANNEL": {
                var channel = productGroup.getValue();
                break;
            }
            case "CHANNEL_EXCLUSIVITY": {
                var channelExclusivity = productGroup.getValue();
                break;
            }
            case "BRAND": {
                var brand = productGroup.getValue();
                break;
            }
            case "CONDITION": {
                var condition = productGroup.getValue();
                break;
            }
            case "CUSTOM_LABEL": {
                // It's only necessary to cast the product group to a CustomLabel product
                // group if you need to get the label's name (i.e., CustomLabel0).
                var customLabel = productGroup.asCustomLabel();
                var labelType = customLabel.getType();
                var labelValue = customLabel.getValue();
                break;
            }
            case "ITEM_ID": {
                var id = productGroup.getValue();
                break;
            }
            case "PRODUCT_TYPE": {
                // It's only necessary to cast the product group to a ProductType product
                // group if you need to get the type's name (i.e., PRODUCT_TYPE_1).
                var productType = productGroup.asProductType();
                var typeName = productType.getType();
                var typeValue = productType.getValue());
                break;
            }
        }
    }
}

另一种选择是按购物活动或购物广告组获取产品组。 若要按广告组获取产品组，请先调用 AdsApp.shoppingAdGroups () 方法，然后调用 AdGroup.productGroups () 方法。 对于市场活动，同样调用 AdsApp.shoppingCampaigns () 和 Campaign.productGroups () 方法。

function main() {

    var shoppingAdGroups = AdsApp.shoppingAdGroups()
        .get();  
    
    while (shoppingAdGroups.hasNext()) {
        var adGroup = shoppingAdGroups.next();

        var productGroups = adGroup.productGroups().get();

        while (productGroups.hasNext()) {
            var productGroup = productGroups.next();

            switch (productGroup.getDimension()) {
                case "ROOT": {
                    break;
                }
                case "CATEGORY": {
                    var category = productGroup.getValue();
                    break;
                }
                case "CHANNEL": {
                    var channel = productGroup.getValue();
                    break;
                }
                case "CHANNEL_EXCLUSIVITY": {
                    var channelExclusivity = productGroup.getValue();
                    break;
                }
                case "BRAND": {
                    var brand = productGroup.getValue();
                    break;
                }
                case "CONDITION": {
                    var condition = productGroup.getValue();
                    break;
                }
                case "CUSTOM_LABEL": {
                    // It's only necessary to cast the product group to a CustomLabel product
                    // group if you need to get the label's name (i.e., CustomLabel0).
                    var customLabel = productGroup.asCustomLabel();
                    var labelType = customLabel.getType();
                    var labelValue = customLabel.getValue();
                    break;
                }
                case "ITEM_ID": {
                    var id = productGroup.getValue();
                    break;
                }
                case "PRODUCT_TYPE": {
                    // It's only necessary to cast the product group to a ProductType product
                    // group if you need to get the type's name (i.e., PRODUCT_TYPE_1).
                        var productType = productGroup.asProductType();
                        var typeName = productType.getType();
                    var typeValue = productType.getValue());
                    break;
                }
            }
        }
    }
}

应用条件

若要筛选产品组列表，请使用 withCondition 方法。 通过使用 withCondition，您可以按点击次数和转化次数等标准指标值过滤产品组，也可以按出价金额和产品组进行过滤。

如果路径为“所有产品 > ：体育用品 > 、冬季运动 > 、滑雪板 > 、 > 翻新越野 > 滑雪板”，则如何获取滑雪板产品组。

function main() {
    var shoppingAdGroup = AdsApp.shoppingAdGroups().withIds(["123456789"]).get().next();

    var productGroups = shoppingAdGroup.productGroups()
        .withCondition("ProductGroup = skis")
        .get();

    while (productGroups.hasNext()) {
        var group = productGroups.next();
    }
}

由于 Skis 按翻新状况细分，因此响应包括所选 Skis 产品组和翻新 OtherCase 产品组。

dimension CATEGORY
value Skis
cpc null
parent 4578503857653096

dimension CONDITION
value OtherCase
cpc 1
parent 4578503857653099

更新产品组的出价

通常情况下，您需要在效果不佳时提高出价，在效果良好时降低出价。 此示例演示了如何获取表现不佳的产品组并提高其出价金额。 (此示例使用点击次数和转化率来确定表现不佳的组，但您应该使用适合您的指标和阈值。)

function main() {
    var shoppingAdGroup = AdsApp.shoppingAdGroups().withIds(["123456789"]).get().next();

    var productGroups = shoppingAdGroup.productGroups()
        .withCondition("Clicks < 30")
        .withCondition("ClickConversionRate < .25")
        .forDateRange("LAST_MONTH")
        .get();

    var groupsToUpdate = [];

    while (productGroups.hasNext()) {
        groupsToUpdate.push(productGroups.next());
    }
    
    for (var group of groupsToUpdate) {
        group.setMaxCpc(.35);
    }
}