Study guide for Exam AB-210: Accelerating Sales Pipelines with AI in Dynamics 365

Purpose of this document

This study guide should help you understand what to expect on the exam and includes a summary of the topics the exam might cover and links to additional resources. The information and materials in this document should help you focus your studies as you prepare for the exam.

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About the exam

Languages

Some exams are localized into other languages. You can find these in the Schedule Exam section of the Exam Details webpage. If the exam isn’t available in your preferred language, you can request an additional 30 minutes to complete the exam.

Note

The bullets that follow each of the skills measured are intended to illustrate how we are assessing that skill. Related topics may be covered in the exam.

Note

Most questions cover features that are general availability (GA). The exam may contain questions on Preview features if those features are commonly used.

Skills measured

Audience profile

As a candidate for this Microsoft Certification, you design and configure AI-enhanced sales solutions by using Dynamics 365 Sales, Copilot in Dynamics 365 Sales, and agent capabilities to help sellers work more efficiently throughout the lead-to-cash process. You translate business requirements into practical seller workflows enhanced with conversational intelligence, predictive insights, guided automation, and secure data access.

In this role, you work closely with sales, operations, and IT stakeholders to help ensure that solutions align with revenue goals and process optimization.

You perform the following design and implementation tasks:

  • Configure Dynamics 365 Sales core features.

  • Deploy, manage, and monitor agents in Sales.

  • Implement collaboration features.

  • Tailor AI-powered intelligence features.

It is highly recommended that candidates complete training in intermediate-level Microsoft Power Platform configuration before taking this certification exam. Additionally, you must have functional knowledge of:

  • Interpreting an organization’s sales processes and seller experience.

  • Building and extending model-driven apps.

  • Building Power Automate cloud flows.

Skills at a glance

  • Configure Dynamics 365 Sales core features for AI (15–20%)

  • Optimize AI-driven sales (20–25%)

  • Qualify and prioritize leads by using AI (15–20%)

  • Develop deals by using intelligent opportunity research (25–30%)

  • Extend and enhance Sales (10–15%)

Configure Dynamics 365 Sales core features for AI (15–20%)

Configure Sales

  • Evaluate prerequisites for deploying Sales

  • Configure mailboxes

  • Set up and configure business process flows

  • Configure the timeline

  • Evaluate options for importing and exporting data

  • Examine the Sales security model

  • Configure Microsoft 365 functionality, including Microsoft Teams, SharePoint, Outlook, and OneDrive

Create and manage the product catalog

  • Configure products and product families

  • Create and manage price lists, including currencies

Optimize AI-driven sales (20–25%)

Design an AI-first sales strategy

  • Augment seller workflows by using Copilot and agents

  • Design the sales data model in Dataverse

  • Evaluate options for reporting and visualization

  • Differentiate features in Sales plans

Prepare to deploy agents

  • Configure prerequisites for deploying agents

  • Configure capacity, billing, and credits

Configure AI-powered intelligence and insights features

  • Configure the Sales accelerator

  • Configure work assignment and distribution

  • Set up conversational intelligence

  • Configure predictive scoring

  • Set up relationship intelligence

  • Configure Copilot features, including record summarization

  • Configure and use forecasts to help improve sales performance

  • Set up goals and goal metrics

Qualify and prioritize leads by using AI (15–20%)

Generate and nurture leads

  • Configure the lead and opportunity experience

  • Fine-tune the predictive scoring model

Automate lead qualification by using the Sales Qualification Agent

  • Evaluate use cases for Research-only mode configuration versus Research and engage mode configuration

  • Configure the Sales Qualification Agent

  • Interpret the actions of the Sales Qualification Agent

  • Monitor the Sales Qualification Agent

Develop deals by using intelligent opportunity research (25–30%)

Optimize opportunity management

  • Coordinate opportunity management with the Sales Close Agent

  • Add Opportunity Products, and configure pricing

  • Configure the opportunity pipeline view

Automate deal closing by using the Sales Close Agent

  • Evaluate use cases for Research and Engage types

  • Set up and configure the Sales Close Agent - Research

  • Set up and configure the Sales Close Agent - Engage

  • Interpret the actions of the Sales Close Agent

  • Monitor the Sales Close Agent

  • Collaborate with the Sales Close Agent - Research

Gather intelligence on sales deals by using the Sales Research Agent

  • Evaluate use cases for the Sales Research Agent

  • Configure the Sales Research Agent

  • Analyze sales performance by using research canvas

Extend and enhance Sales (10–15%)

Configure supporting apps and services

  • Deploy and configure the Sales mobile app

  • Set up Teams calling

  • Configure an SMS channel

Expand the sales footprint by using Microsoft Power Platform

  • Create Power Automate flows

  • Embed Power Apps components and controls

  • Embed Power BI reports

Study resources

We recommend that you train and get hands-on experience before you take the exam. We offer self-study options and classroom training as well as links to documentation, community sites, and videos.

Study resources Links to learning and documentation
Get trained Choose from self-paced learning paths and modules or take an instructor-led course
Find documentation Dynamics 365 documentation and learning modules
Dynamics 365 App for Outlook documentation
Dynamics 365 Sales documentation
Dynamics 365 Customer Insights documentation
Ask a question Microsoft Q&A | Microsoft Docs
Get community support Microsoft Dynamics Community
Follow Microsoft Learn Microsoft Learn - Microsoft Tech Community
Find a video Exam Readiness Zone
Browse other Microsoft Learn shows