CampaignCriterionType Value Set - Campaign Management
Defines the possible types of campaign criterions.
Tip
For an overview of how to use target criterions e.g., company name and location, see Show Ads to Your Target Audience.
Syntax
<xs:simpleType name="CampaignCriterionType" xmlns:xs="http://www.w3.org/2001/XMLSchema">
<xs:list>
<xs:simpleType>
<xs:restriction base="xs:string">
<xs:enumeration value="ProductScope" />
<xs:enumeration value="Webpage">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">4</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="Targets">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">8</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="Age">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">16</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="DayTime">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">32</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="Gender">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">64</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="Location">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">128</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="Radius">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">256</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="Device">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">512</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="LocationIntent">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">1024</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="Audience">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">2048</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="CustomAudience">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">4096</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="InMarketAudience">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">8192</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="RemarketingList">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">16384</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="CompanyName">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">32768</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="JobFunction">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">65536</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="Industry">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">131072</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="ProductAudience">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">262144</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="SimilarRemarketingList">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">524288</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="Store">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">1048576</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="CombinedList">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">2097152</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="CustomerList">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">4194304</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
<xs:enumeration value="ImpressionBasedRemarketingList">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">8388608</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
</xs:restriction>
</xs:simpleType>
</xs:list>
</xs:simpleType>
Values
The CampaignCriterionType value set has the following values: Age, Audience, CombinedList, CompanyName, CustomAudience, CustomerList, DayTime, Device, Gender, ImpressionBasedRemarketingList, Industry, InMarketAudience, JobFunction, Location, LocationIntent, ProductAudience, ProductScope, Radius, RemarketingList, SimilarRemarketingList, Store, Targets, Webpage.
| Value | Description |
|---|---|
| Age | The campaign criterion is an age criterion. The Criterion element of a BiddableCampaignCriterion can be an instance of AgeCriterion, but age criterion are not supported with NegativeCampaignCriterion. The CriterionBid element of a BiddableCampaignCriterion must be an instance of BidMultiplier when paired with this criterion type. |
| Audience | The campaign criterion is an audience criterion. The Criterion element of either the BiddableCampaignCriterion or NegativeCampaignCriterion can be an instance of AudienceCriterion. In other words you can include some audiences, and exclude other audiences. The CriterionBid element of a BiddableCampaignCriterion must be an instance of BidMultiplier when paired with this criterion type. To add, delete, or update audience criterions i.e., combined lists, custom audiences, customer lists, impression-based remarketing lists, in-market audiences, product audiences, similar audiences, and remarketing lists, you must specify the Audience value. To retrieve these audience criterions via GetCampaignCriterionsByIds you must request the specific type i.e., CombinedList, CustomAudience, CustomerList, ImpressionBasedRemarketingList, InMarketAudience, ProductAudience, RemarketingList, and SimilarRemarketingList. |
| CombinedList | The campaign criterion is a combined list association. This criterion type value is only used by the GetCampaignCriterionsByIds operation to request the combined list associations represented by the AudienceCriterion objects. To manage the combined list, see CombinedList. |
| CompanyName | The campaign criterion is a company name profile criterion. The Criterion element of either the BiddableCampaignCriterion or NegativeCampaignCriterion can be an instance of ProfileCriterion where the ProfileType is set to CompanyName. In other words you can include some profiles, and exclude other profiles. The CriterionBid element of a BiddableCampaignCriterion must be an instance of BidMultiplier when paired with this criterion type. |
| CustomAudience | The campaign criterion is a custom audience association. This criterion type value is only used by the GetCampaignCriterionsByIds operation to request the custom audience associations represented by the AudienceCriterion objects. To manage the custom audience, see CustomAudience. |
| CustomerList | The campaign criterion is a customer list. This criterion type value is only used by the GetCampaignCriterionsByIds operation to request the customer lists represented by the AudienceCriterion objects. To manage the customer list, see CustomerList. |
| DayTime | The campaign criterion is a day and time criterion. The Criterion element of a BiddableCampaignCriterion can be an instance of DayTimeCriterion, but day and time criterion are not supported with NegativeCampaignCriterion. The CriterionBid element of a BiddableCampaignCriterion must be an instance of BidMultiplier when paired with this criterion type. |
| Device | The campaign criterion is a device criterion. The Criterion element of a BiddableCampaignCriterion can be an instance of DeviceCriterion, but device criterion are not supported with NegativeCampaignCriterion. The CriterionBid element of a BiddableCampaignCriterion must be an instance of BidMultiplier when paired with this criterion type. |
| Gender | The campaign criterion is a gender criterion. The Criterion element of a BiddableCampaignCriterion can be an instance of GenderCriterion, but gender criterion are not supported with NegativeCampaignCriterion. The CriterionBid element of a BiddableCampaignCriterion must be an instance of BidMultiplier when paired with this criterion type. |
| ImpressionBasedRemarketingList | The campaign criterion is an impression-based remarketing list. This criterion type value is only used by the GetCampaignCriterionsByIds operation to request the impression-based remarketing lists represented by the AudienceCriterion objects. To manage the impression-based remarketing list, see ImpressionBasedRemarketingList. |
| Industry | The campaign criterion is an industry profile criterion. The Criterion element of either the BiddableCampaignCriterion or NegativeCampaignCriterion can be an instance of ProfileCriterion where the ProfileType is set to Industry. In other words you can include some profiles, and exclude other profiles. The CriterionBid element of a BiddableCampaignCriterion must be an instance of BidMultiplier when paired with this criterion type. |
| InMarketAudience | The campaign criterion is an in-market audience association. This criterion type value is only used by the GetCampaignCriterionsByIds operation to request the in-market audience associations represented by the AudienceCriterion objects. To manage the in-market audience, see InMarketAudience. |
| JobFunction | The campaign criterion is a job function profile criterion. The Criterion element of either the BiddableCampaignCriterion or NegativeCampaignCriterion can be an instance of ProfileCriterion where the ProfileType is set to JobFunction. In other words you can include some profiles, and exclude other profiles. The CriterionBid element of a BiddableCampaignCriterion must be an instance of BidMultiplier when paired with this criterion type. |
| Location | The campaign criterion is a location criterion. The Criterion element of either a BiddableCampaignCriterion or NegativeCampaignCriterion can be an instance of LocationCriterion. In other words you can include some locations, and exclude other locations. The CriterionBid element of a BiddableCampaignCriterion must be an instance of BidMultiplier when paired with this criterion type. |
| LocationIntent | The campaign criterion is a location intent criterion. The Criterion element of a BiddableCampaignCriterion can be an instance of LocationIntentCriterion, but location intent criterion are not supported with NegativeCampaignCriterion. The CriterionBid element of a BiddableCampaignCriterion must be nil or empty when paired with this criterion type. |
| ProductAudience | The campaign criterion is product audience association. This criterion type value is only used by the GetCampaignCriterionsByIds operation to request the product audience associations represented by the AudienceCriterion objects. To manage the product audience, see ProductAudience. This audience type can only be used with Audience campaigns that have a ShoppingSetting. |
| ProductScope | The campaign criterion is a product scope criterion. The Criterion element of a BiddableCampaignCriterion can be an instance of ProductScope, but product scope criterion are not supported with NegativeCampaignCriterion. This criterion type is only available with Audience, Search, and Shopping campaigns. The CriterionBid element of a BiddableCampaignCriterion must be an instance of FixedBid when paired with this criterion type. |
| Radius | The campaign criterion is a radius criterion. The Criterion element of a BiddableCampaignCriterion can be an instance of RadiusCriterion, but radius criterion are not supported with NegativeCampaignCriterion. The CriterionBid element of a BiddableCampaignCriterion must be an instance of BidMultiplier when paired with this criterion type. |
| RemarketingList | The campaign criterion is a remarketing list association. This criterion type value is only used by the GetCampaignCriterionsByIds operation to request the remarketing list associations represented by the AudienceCriterion objects. To manage the remarketing list, see RemarketingList. |
| SimilarRemarketingList | The campaign criterion is a similar remarketing list association. This criterion type value is only used by the GetCampaignCriterionsByIds operation to request the similar remarketing list associations represented by the AudienceCriterion objects. To manage the similar remarketing list, see SimilarRemarketingList. |
| Store | The campaign criterion is a store criterion. The Criterion element of a NegativeCampaignCriterion can be an instance of StoreCriterion, but store criterion are not supported with BiddableCampaignCriterion. This criterion type is only available with shopping campaigns for brands. |
| Targets | Represents one or more AgeCriterion, DayTimeCriterion, DeviceCriterion, GenderCriterion, LocationCriterion, LocationIntentCriterion, and RadiusCriterion objects that can be managed together to show ads based on your target criteria. To add, delete, or update target criterions i.e., age, day and time, device, gender, location, location intent, and radius criterions, you must specify the Targets value. To retrieve these target criterions via GetCampaignCriterionsByIds you must request the specific type i.e., Age, CompanyName, DayTime, Device, Gender, Industry, JobFunction, Location, LocationIntent, and Radius. |
| Webpage | The campaign criterion is a webpage criterion. The Criterion element of a NegativeCampaignCriterion can be an instance of Webpage, but webpage criterion are not supported with BiddableCampaignCriterion. This criterion type is available with Dynamic Search Ads and Performance max campaigns. |
Requirements
Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13
Used By
AddCampaignCriterions
DeleteCampaignCriterions
GetCampaignCriterionsByIds
UpdateCampaignCriterions