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About Ads Studio

Note

Ads Studio is a creative performance tool that helps you create, find, manage, and optimize your assets so you can set up your ads for success. With Ads Studio you can curate the right assets to showcase in your ads for maximal performance—whether you're starting from scratch or enhancing existing media. Take advantage of AI-driven capabilities such as custom image generation, creating new image backgrounds, and our advanced content-based search to find assets faster. Additionally, Ads Studio offers predefined templates for you to build display and video assets with ease, and a brand kit that allows you to manage your brand identity across campaigns. These features are designed to save you time and effort as you curate the best assets to help meet your performance goals.

Note

For more information about asset guidelines and accepted file types, see Asset guidelines and accepted file types.

Get started with Ads Studio

Ads Studio offers a variety of features to help you build creatives and assets for your brand that stand out. Learn more about how to create a brand kit, display assets, image assets, and video assets below.

Brand kit Display assets Image assets Video assets With a brand kit, you can manage your brand identity for your ads in one place. Choose the elements that best represent your brand, such as colors, fonts, images, and logos. Once created, your brand kit will be available for you to use in your campaigns. Note: You can create one brand kit per account. Create a brand kit from your website From the navigation menu on the left, select Ads Studio. Select Brand kit. Select Create from website. Enter your website URL. We'll pull brand elements from it. Below What type of brand do you have?, enter a description (e.g., “I have a seasonal brand that sells holiday decorations”). Select Create. Review the elements that represent your brand: Logos, Colors, Images, and the Font for your headlines, description, and call to action. Makes updates to the elements as necessary. Select the Brand voice tab. Below Brand personality, describe your brand's personality. Below Brand tone, add keywords you would use to describe your brand's tone. You may also choose from our recommended keywords. Select Save once you've reviewed and confirmed the elements for your brand kit. Create a brand kit from scratch From the navigation menu on the left, select Ads Studio. Select Brand kit. Select Create from scratch. Add the elements that best represent your brand: Logos, Colors, Images, and the Font for your headlines, description, and call to action. Select the Brand voice tab. Below Brand personality, describe your brand's personality. Below Brand tone, add keywords you would use to describe your brand's tone. You may also choose from our recommended keywords. Select Save. You can create visually appealing display assets from predefined templates to save time during campaign creation. Choose from our set of templates and tailor its assets to suit your campaign. Then, you can seamlessly create Display ads using your templates. From the navigation menu on the left, select Ads Studio. Select Display templates. Choose a template that best suits your advertising needs below Get started with a template. Enter a URL and we'll use it to generate relevant assets for your template. Select Get started. Enter your Business name. Choose your template's Logo, Image, Background color, Headline, and Description. Note: As you add your assets, you can review how your template appears in different sizes/aspect ratios. Select Save. Choose to Save all sizes or Save specific sizes. If you choose Save specific sizes: Select the sizes you'd like to save. Select Save There are multiple streamlined ways to add, create, and edit images: Create custom, high-quality imagery with AI Generate appealing images for your brand with the help of AI. Describe the visuals you'd like to showcase in your ads, and Ads Studio will bring your ideas to life. From the navigation menu on the left, select Ads Studio. Select Images. Select Create. Describe the image you want to create by providing a prompt. You can also try out prompt examples in our prompt guide by choosing from the following: Subject, Key elements, Style, Composition, Mood, and Lighting. Select Generate. Select the images you want to save to your library, and they will automatically save. Add images from your website From the navigation menu on the left, select Ads Studio. Select Images. Select Add from website. Enter your website's URL and we'll pull assets from it. Select Add to add the asset(s) to your Ads Studio library. Upload images from your computer From the navigation menu on the left, select Ads Studio. Select Images. Select Upload. Browse and select images to upload to your Ads Studio library. Upload images from another source Not everyone has this feature yet. If you don't, don't worry—it's coming soon! From the navigation menu on the left, select Ads Studio. Select Images. Select Upload. Below Upload from another source, choose Dropbox or Google Drive. Note: If you're uploading assets from a business account, your organization may restrict access and will need to unblock you. Learn more Get stock images From the navigation menu on the left, select Ads Studio. Select Images. Select Get stock images. Search for stock images from Shutterstock. Select Add to add the image(s) to your Ads Studio library. Create a new background for images Easily generate different backgrounds for your images. Our AI will provide a diverse set of backgrounds for you to choose from, so you can curate the right images for your ads and campaigns. From the navigation menu on the left, select Ads Studio. Select Choose an image below Try a different background on the Ads Studio homepage. Upload or choose an existing image. Select Add. (Optional) Select Edit subject area to remove any main subjects that appear in the image. Then: Select the subject you want to remove. Select Apply background. Select Expand background or Solid color below Adjust. If you select Solid color, choose the color you want to use for your background. If you select Expand background, describe the background you want below What background do you want to create? Select Apply background. Select Save as copy to save your updated image. Edit images From the navigation menu on the left, select Ads Studio. Select Library. Select the pencil icon for the image you want to edit. From the top dropdown, you can choose whether you want to view placements for Audience ads, Image extensions, Multimedia ads, or Performance Max. You can select the crop icon for the aspect ratio you want to crop, or you can select Adjust on the left to edit the image's background and/or add a filter. You can create compelling videos from predefined templates. You can also upload videos or add videos from a URL to reuse across campaigns. Create video assets from templates Create video assets for your ads using our eye-catching, predefined video templates. You can choose which templates best suit your advertising needs and adjust or edit them accordingly to align with your campaign goals. These templates help you save time during campaign creation. Note: We'll automatically customize your video elements based on your brand kit (if you've created one). However, you can edit these elements at any time. From the navigation menu on the left, select Ads Studio. Select Videos. Select Create. Choose your template. Note: You can filter various templates by advertising objective (brand awareness or performance), aspect ratio (16:9—horizontal or 9:16—vertical), duration (15 seconds or 30 seconds), and video type (Online Video or Premium Streaming). Enter a URL and we'll use it to generate relevant assets for your template. Select Get started. Edit your template by scene: For Assets, you can edit the Logo, Image, and Text. For Style, you can edit the Background color, Font color, Font, and Font weight. For Audio, you can choose the Music that you'd like to play in your video. You'll need to select View updated scenes to review your updates per scene. You can select Preview to review the entire video before saving it. Once you've reviewed and finalized your video, select Save to Ads Studio. Note: It may take up to 20 minutes for your video to process before you can add it to a campaign. After you've saved your video, you can add it to your Mobile App campaigns, Native ads, Online Video ads, and Premium Streaming campaigns. Upload videos from your computer From the navigation menu on the left, select Ads Studio. Select Videos. Select Upload. Browse and select videos to upload to your Ads Studio library. Upload videos from another source Not everyone has this feature yet. If you don't, don't worry—it's coming soon! From the navigation menu on the left, select Ads Studio. Select Videos. Select Upload. Below Upload from another source, choose Dropbox or Google Drive. Note: If you're uploading assets from a business account, your organization may restrict access and will need to unblock you. Learn more Add videos from a URL From the navigation menu on the left, select Ads Studio. Select Videos. Select Add from URL. Enter your video's URL. Select Add.

FAQ 1

  • Brand kit

    With a brand kit, you can manage your brand identity for your ads in one place. Choose the assets that best represent your brand, such as brand voice, colors, fonts, images, and logos. Once created, your brand kit will be available for you to use in your campaigns.

    Note

    You can create one brand kit per account.

    FAQ 2

    • Create a brand kit from your website

      1. From the navigation menu on the left, select Ads Studio.

      2. Select Brand kit.

      3. Select Create from website.

      4. Enter your website URL. We'll pull brand elements from it.

      5. Below What type of brand do you have?, enter a description (e.g., “I have a seasonal brand that sells holiday decorations”).

      6. Select Create.

      7. Review the elements that represent your brand: Logos, Colors, Images, and the Font for your headlines, description, and call to action. Makes updates to the elements as necessary.

      8. Select the Brand voice tab.

        • Below Brand personality, describe your brand's personality.
        • Below Brand tone, add keywords you would use to describe your brand's tone. You may also choose from our recommended keywords.

      9. Select Save once you've reviewed and confirmed the elements for your brand kit.

    • Create a brand kit from scratch

      1. From the navigation menu on the left, select Ads Studio.

      2. Select Brand kit.

      3. Select Create from scratch.

      4. Add the elements that best represent your brand: Logos, Colors, Images, and the Font for your headlines, description, and call to action.

      5. Select the Brand voice tab.

        • Below Brand personality, describe your brand's personality.
        • Below Brand tone, add keywords you would use to describe your brand's tone. You may also choose from our recommended keywords.

      6. Select Save.

  • Display assets

    You can create visually appealing display assets from predefined templates to save time during campaign creation. Choose from our set of templates and tailor its assets to suit your campaign. Then, you can seamlessly create Display ads using your templates.

    1. From the navigation menu on the left, select Ads Studio.

    2. Select Display templates.

    3. Choose a template that best suits your advertising needs below Get started with a template.

    4. Enter a URL and we'll use it to generate relevant assets for your template.

    5. Select Get started.

    6. Enter your Business name.

    7. Choose your template's Logo, Image, Background color, Headline, and Description.

      Note

      As you add your assets, you can review how your template appears in different sizes/aspect ratios.

    8. Select Save.

    9. Choose to Save all sizes or Save specific sizes. If you choose Save specific sizes:

      1. Select the sizes you'd like to save.
      2. Select Save

  • Image assets

    There are multiple streamlined ways to add, create, and edit images:

    FAQ 3

    • Create custom, high-quality imagery with AI

      Generate appealing images for your brand with the help of AI. Describe the visuals you'd like to showcase in your ads, and Ads Studio will bring your ideas to life.

      1. From the navigation menu on the left, select Ads Studio.
      2. Select Images.
      3. Select Create.
      4. Describe the image you want to create by providing a prompt. You can also try out prompt examples in our prompt guide by choosing from the following: Subject, Key elements, Style, Composition, Mood, and Lighting.
      5. Select Generate.
      6. Select the images you want to save to your library, and they will automatically save.

    • Add images from your website

      1. From the navigation menu on the left, select Ads Studio.
      2. Select Images.
      3. Select Add from website.
      4. Enter your website's URL and we'll pull assets from it.
      5. Select Add to add the asset(s) to your Ads Studio library.

    • Upload images from your computer

      1. From the navigation menu on the left, select Ads Studio.
      2. Select Images.
      3. Select Upload.
      4. Select Browse to upload assets to your Ads Studio library.

    • Upload images from another source

      Note

      Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

      1. From the navigation menu on the left, select Ads Studio.
      2. Select Images.
      3. Select Upload.
      4. Below Upload from another source, choose Dropbox or Google Drive.

      Note

      If you're uploading assets from a business account, your organization may restrict access and will need to unblock you. Learn more

    • Get stock images

      1. From the navigation menu on the left, select Ads Studio.
      2. Select Images.
      3. Select Get stock images.
      4. Search for stock images from Shutterstock.
      5. Select Add to add the image(s) to your Ads Studio library.

    • Create a new background for images

      Easily generate different backgrounds for your images. Our AI will provide a diverse set of backgrounds for you to choose from, so you can curate the right images for your ads and campaigns.

      1. From the navigation menu on the left, select Ads Studio.

      2. Select Choose an image below Try a different background on the Ads Studio homepage.

      3. Upload or choose an existing image.

      4. Select Add.

      5. (Optional) Select Edit subject area to remove any main subjects that appear in the image. Then:

        1. Select the subject you want to remove.
        2. Select Apply background.

      6. Select Expand background or Solid color below Adjust.

        1. If you select Solid color, choose the color you want to use for your background.
        2. If you select Expand background, describe the background you want below What background do you want to create?

      7. Select Apply background.

      8. Select Save as copy to save your updated image.

    • Edit images

      1. From the navigation menu on the left, select Ads Studio.
      2. Select Library.
      3. Select the pencil icon for the image you want to edit.
      4. From the top dropdown, you can choose whether you want to view placements for Audience ads, Image extensions, Multimedia ads, or Performance Max.
      5. You can select the crop icon for the aspect ratio you want to crop, or you can select Adjust on the left to edit the image's background and/or add a filter.

  • Video assets

    You can create compelling videos from predefined templates. You can also upload videos or add videos from a URL to reuse across campaigns.

    FAQ 4

    • Create video assets from templates

      Create video assets for your ads using our eye-catching, predefined video templates. You can choose which templates best suit your advertising needs and adjust or edit them accordingly to align with your campaign goals. These templates help you save time during campaign creation.

      Note

      We'll automatically customize your video elements based on your brand kit (if you've created one). However, you can edit these elements at any time.

      1. From the navigation menu on the left, select Ads Studio.

      2. Select Videos.

      3. Select Create.

      4. Choose your template.

        Note

        You can filter various templates by advertising objective (brand awareness or performance), aspect ratio (16:9—horizontal or 9:16—vertical), duration (15 seconds or 30 seconds), and video type (Online Video or Premium Streaming).

      5. Enter a URL and we'll use it to generate relevant assets for your template.

      6. Select Get started.

      7. Edit your template by scene:

        1. For Assets, you can edit the Logo, Image, and Text.
        2. For Style, you can edit the Background color, Font color, Font, and Font weight.
        3. For Audio, you can choose the Music that you'd like to play in your video.

      8. You'll need to select View updated scenes to review your updates per scene.

      9. You can select Preview to review the entire video before saving it.

      10. Once you've reviewed and finalized your video, select Save to Ads Studio.

        Note

        It may take up to 20 minutes for your video to process before you can add it to a campaign.

      Note

      After you've saved your video, you can add it to your Mobile App campaigns, Native ads, Online Video ads, and Premium Streaming campaigns.

    • Upload videos from your computer

      1. From the navigation menu on the left, select Ads Studio.
      2. Select Videos.
      3. Select Upload.
      4. Browse and select videos to upload to your Ads Studio library.

    • Upload videos from another source

      Note

      Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

      1. From the navigation menu on the left, select Ads Studio.
      2. Select Videos.
      3. Select Upload.
      4. Below Upload from another source, choose Dropbox or Google Drive.

      Note

      If you're uploading assets from a business account, your organization may restrict access and will need to unblock you. Learn more

    • Add videos from a URL

      1. From the navigation menu on the left, select Ads Studio.
      2. Select Videos.
      3. Select Add from URL.
      4. Enter your video's URL.
      5. Select Add.

Please see additional information below about navigating the library page, searching for assets based on their content, viewing all ads using your assets, and viewing asset performance.

  • Organize your assets

    • Create a new folder

      1. From the navigation menu on the left, select Ads Studio.
      2. Select Library.
      3. Select Add > Create folder.
      4. Enter a name for your folder and save it.
      5. You can see how many subfolders and assets are in it from the folder thumbnails.

    • Upload a folder from your computer

      1. From the navigation menu on the left, select Ads Studio.
      2. Select Upload.
      3. Select Browse to choose the folder and upload it to your Ads Studio library.

      Note

      Images in subfolders will also be uploaded, and the parent-child structure will be preserved. You can see how many subfolders and assets are in it from the folder thumbnails.

    • Move assets to a folder

      1. From the navigation menu on the left, select Ads Studio.
      2. Select Library.
      3. Select the appropriate asset(s).
      4. Select Move to folder in the blue action bar. You can also drag the asset into the folder.
      5. Select the folder.
      6. Select Move here.

  • Delete assets and folders

    • Delete an asset

      1. From the navigation menu on the left, select Ads Studio.
      2. Select Library.
      3. Search for your asset.
      4. Select the Details icon for the appropriate asset.
      5. Select Delete.

    • Delete a folder

      1. From the navigation menu on the left, select Ads Studio.
      2. Select Library.
      3. Find the appropriate folder.
      4. Select the three vertical dots menu.
      5. Select Delete.

    • Delete multiple assets or folders

      1. From the navigation menu on the left, select Ads Studio.
      2. Select Library.
      3. Select the appropriate assets or folders.
      4. Select Delete in the blue action bar.

      Note

      You can't delete assets that ads, image extensions, or campaigns use unless you first remove their association. You also can't delete assets that you've associated with your account but haven't yet associated with ads or campaigns. See below for more information on how to remove these associations.

    • Delete an asset that's associated with ads and campaigns

      1. From the navigation menu on the left, select Ads Studio.
      2. Select Library.
      3. Search for your asset using the asset ID or name.
      4. Select the Details icon for the appropriate asset.
      5. Select View all ads using this image.
      6. Select the pencil icon pencil icon next to the appropriate ad.
      7. Under Image extensions, remove the asset.
      8. Select Save.
      9. Follow the steps above to delete your asset.

    • Delete an asset that's associated with image extensions

      1. From the navigation menu on the left, hover over Campaigns and select Ads & extensions > Extensions.
      2. From the extensions dropdown, select Image extensions.
      3. Select the checkbox next to the appropriate image extension.
      4. Select Edit > Delete association.
      5. Follow the steps above to delete your asset.

    • Delete an asset that's associated with your account

      1. From the navigation menu on the left, hover over Campaigns and select Ads & extensions > Extensions.
      2. From the extensions dropdown, select Image extensions.
      3. Select Create.
      4. Under Available image extensions, remove your asset by selecting the “x”.
      5. Follow the steps above to delete your asset.

Searching for assets based on their content

  1. From the navigation menu on the left, select Ads Studio.
  2. Below What assets are you searching for today?, enter an asset name, ID, or a description of the asset's content.

View all ads using your assets

  1. From the navigation menu on the left, select Ads Studio.
  2. Select Library.
  3. Search for your asset using the asset ID or name.
  4. Select the Details icon for the appropriate asset.
  5. Select View all ads using this asset.

View asset performance

  1. From the navigation menu on the left, select Ads Studio.
  2. Select Performance.
  3. View your assets' performance. You can also view the performance charts above the grid to see trends. This data can help you optimize your ads with high-performing assets and improve assets that may have low-performance.

About restrictions for uploading assets from non-Microsoft services

Note

  • Not everyone can upload assets from Dropbox or Google Drive yet. If you can't, don't worry—it's coming soon!
  • Uploading from OneDrive is not currently available, but will be soon.

If you upload assets from a Dropbox or Google Drive business account, your organization may restrict access and will need to unblock you. Here's where you can find more information about unblocking your access:

  • Google Drive

    Some Google accounts may be unable to log in and upload due to administrator-enforced restrictions on app access. Google Workspace and Cloud Identity administrators can configure security policies that restrict or block other applications from using Google OAuth sign-in. If such restrictions are enabled, uploading will be blocked. This is controlled entirely by the organization's Admin Console security settings. For more information, see these pages:

  • Dropbox

    For Dropbox Business and Enterprise accounts, team admins can block other apps. In such cases, individuals can't upload Dropbox files through Microsoft Advertising. This is controlled entirely by the admin and cannot be bypassed by the individual or Microsoft Advertising. For more information, see this page (under "Administrative actions"): Control and Visibility with Dropbox.

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