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Critical events

Note

To ensure consistency worldwide, Microsoft Advertising enforces our policies across our ad network using the English version. We provide translated versions as a courtesy to our clients, though the translations are not meant to change the content or meaning of the official policy language.

Important

This policy applies to all ad types.

Note

This page was last updated on April 8, 2026.

Microsoft Advertising does not want to exploit or profit from unexpected high-impact events. As a result, Microsoft may remove or limit advertising in response to a tragedy, natural disaster, public emergency, death, or high-profile news event such as an act of terrorism or war, particularly if advertising:

  • May appear to exploit events for commercial gain.
  • May be considered inappropriate, especially given certain events or circumstances.
  • May affect user safety (for example a product recall).

Restrictions may include prohibiting:

  • Use of key words related to the sensitive event.
  • News article content advertising related to the event.

What happens when an ad policy is violated

The penalty varies by the nature of the violation, and the number of violations. Learn More

Note

Go back to Disallowed Content

Additional resources

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