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Weapons, firearms, and ammunition

Note

To ensure consistency worldwide, Microsoft Advertising enforces our policies across our ad network using the English version. We provide translated versions as a courtesy to our clients, though the translations are not meant to change the content or meaning of the official policy language.

Important

This policy applies to all ad types.

Note

This page was last updated on April 8, 2026.

Advertising is not allowed for products whose primary use is violence or are positioned as weapons.

  • Disallowed Products:

    • Knives as weapons: Knives that are positioned as weapons or whose primary use is violence, or have a disguised appearance.

    • Guns and ammunition: Firearms, ammunition, integral weapons parts, accessories that are attachable to, or that aid in the use of a gun or firearm, products designed to create ammunition or guns, and products that aid in ammunition reloading.

      • Guns capable of firing a projectile by any method; for example, rifles, shotguns, handguns, semi-automatic or automatic guns, potentially functional replicas or antiques, blank guns, BB guns, paintball guns, and air guns.
      • Ammunition; for example, bullets, cartridges, and BB pellets.
      • Integral parts, including magazines, stocks, trigger assemblies, hammers, pulls, firing pins, barrels, silencers, and converters.
      • Accessories that are attachable to a firearm; for example, scopes and grips.
      • Products designed to create ammunition or aid in reloading; for example, bullet presses and reloaders.

    • Militia ordnance weapons and grenades: Ordnance (military weaponry, ammunition, and related parts), even if the item is unserviceable or has been "demilitarized.” This includes metal military practice grenades, rifle grenades, dummy grenades, grenade launcher attachments, and mines, even if the item is unserviceable or has been “demilitarized.” Advertising cannot exploit sensitive political issues for commercial gain or promote extreme political agendas or any known associations with hate, criminal or terrorist activities.

    • Other weapons: Other types of products whose primary purpose is violence or could harm an individual.

      • Brass, plastic, or metal knuckles.
      • Leaded canes, staffs, crutches, or sticks.
      • Zip guns, sand clubs, saps, or blackjacks.

  • Display/native/audience

    • Concealed weapons permits are prohibited.

What Happens When an Ad Policy is Violated

The penalty varies by the nature of the violation, and the number of violations. Learn More

Note

Go back to Disallowed Content

Additional resources

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