digging deeper.... ok let's forget about UTF8, that's just a red herring.
Alter the collation of the DB on the Primary
Right-click/Properties on the secondary and it fails
Cannot show requested dialog.
Cannot resolve the collation conflict between "Latin1_General_CI_AI" and "Latin1_General_CI_AS" in the equal to operation.
Cannot resolve the collation conflict between "Latin1_General_CI_AI" and "Latin1_General_CI_AS" in the equal to operation. (Microsoft SQL Server, Error: 468)