Processes in Microsoft 365 for setting up Office apps, redeeming product keys, and activating licenses.
Please pay heed to the instructions on the offer. I'll copy them for you here:
"If this is a new subscription and you provide a credit card prior to the end of your 12 months, you will receive an additional three (3) months."
That means you need to sign in to the Microsoft account that hosts your subscription and add a valid payment method to that Microsoft account. If you have not previously subscribed to Microsoft Office with that Microsoft account, you will receive an additional three months.