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Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

Stephanie at Data Management Group saw the success that some of our other partners have had running...

Author: MSDN Archive Date: 05/30/2007

Great marketers always think about the next step. Karen at Corporate Network Services ran a...

Author: MSDN Archive Date: 05/30/2007

One of the best ways for a partner to convince a customer of the value of their service is by...

Author: MSDN Archive Date: 05/30/2007

Inspired by Guy Kawasaki's post on the value of LinkedIn (and a good looking profile), I updaded...

Author: MSDN Archive Date: 05/28/2007

Call out to Guy Kawaski for the Link to How to Change the World: The Top Ten Reasons Why PR Doesn't...

Author: MSDN Archive Date: 05/25/2007

Once upon a time, the marketing department was a match. It was responsible for lighting a spark and...

Author: MSDN Archive Date: 05/25/2007

A lot of partners ask: OK, so the event is over, now what? Well, here's a great example of one thing...

Author: MSDN Archive Date: 05/25/2007

Something happened on this morning's partner marketing call that I hadn't seen before... Bryanna...

Author: MSDN Archive Date: 05/20/2007

Well, Dave and his team at Evolve pulled off Moneyball at RFK Stadium yesterday (and the Nationals...

Author: MSDN Archive Date: 05/18/2007

I tell partners often... your ability to successfully market with Microsoft is greatly impacted by...

Author: MSDN Archive Date: 05/18/2007

Ask the people who cumulatively lost 4 billion dollars worth of Apple market cap thanks to 1 blogs...

Author: MSDN Archive Date: 05/17/2007

Love when partners stoke the fire after an event. Here's what I got this morning....Nice job!...

Author: MSDN Archive Date: 05/17/2007

The Moneyball event at RFK is tomorrow (pray for no rain), but the PR machine is underway! I love...

Author: MSDN Archive Date: 05/16/2007

My research last year shows that for salesreps, the average partner exec invests approx 10-15 hours...

Author: MSDN Archive Date: 05/16/2007

A new service called BRINGO offers you the following deal to avoid 'phone trees.' Find the company...

Author: MSDN Archive Date: 05/16/2007

So I spent the day doing what I ask partners to do all the time....calling up customers and asking...

Author: MSDN Archive Date: 05/16/2007

One of the benefits of being in the top 10% of all Microsoft blogs is that people throughout the...

Author: MSDN Archive Date: 05/14/2007

We talk a LOT about effective presentations. How you make people feel, what your slides should look...

Author: MSDN Archive Date: 05/14/2007

A good article from GigaOm re: MIcrosoft's Unified Communications future.

Author: MSDN Archive Date: 05/14/2007

I shop at Home Depot a lot (I do have some issues w/store organization and ability to find stuff,...

Author: MSDN Archive Date: 05/13/2007

It's critical that after a customer signs up to attend your event that you go back with value-added...

Author: MSDN Archive Date: 05/11/2007

Some interesting looking webinars coming up about low-cost marketing. I'm going to check out 1 or 2...

Author: MSDN Archive Date: 05/11/2007

See the video here. If there is a success story from the slew of April Events we did, it has got to...

Author: MSDN Archive Date: 05/10/2007

For the technologically advanced, one of the most frustrating things is to call tech support and be...

Author: MSDN Archive Date: 05/10/2007

This may be bold, but I think Microsoft combined with HTC has created a "Blackberry Killer." I just...

Author: MSDN Archive Date: 05/09/2007

The average American has over 3000 customer experiences daily. And Joey Coleman of Design Symphony...

Author: MSDN Archive Date: 05/09/2007

We talk about this a lot...here's more evidence.

Author: MSDN Archive Date: 05/09/2007

There are people who are always on time and there are people who are always late. And yes, there are...

Author: MSDN Archive Date: 05/09/2007

I spent the bulk of the past few days in meetings...and while they were interesting, I think you...

Author: MSDN Archive Date: 05/08/2007

Still a chance to get a free copy of Small is the New Big...see here.

Author: MSDN Archive Date: 05/08/2007

We spend a LOT of time talking about what makes an effective powerpoint....and what doesn't. Guy...

Author: MSDN Archive Date: 05/08/2007

My brother, Asher, is one of the harshest critics of new technologies. He's an early adopter, but he...

Author: MSDN Archive Date: 05/06/2007

Remember how I talked about my e-commerce day and how industries will be altered? Take a look at...

Author: MSDN Archive Date: 05/04/2007

In Microsoft-speak, "IW" means "Information Worker" and Bill Gates outlined a vision for what that...

Author: MSDN Archive Date: 05/03/2007

A number of partners have written in about how the Click to Attend site hinders registration. Today,...

Author: MSDN Archive Date: 05/02/2007

I was speaking with one of our longtime partners yesterday. They've had a tough time executing an...

Author: MSDN Archive Date: 05/02/2007

You want love and money from Microsoft (more here)? Send an email like BEI just sent me. here is an...

Author: MSDN Archive Date: 05/02/2007

Matt Rothman from Guru stopped by the office this morning. He's prepping for a June 10th event and...

Author: MSDN Archive Date: 05/02/2007

Well, there is no such thing as a free lunch, right? But, this comes close. I have 10 copies of Seth...

Author: MSDN Archive Date: 05/01/2007

I'm not a developer, but the blogosphere is abuzz with Microsoft's new development platform...

Author: MSDN Archive Date: 05/01/2007

Partners spend a lot of time asking about effective execution of events and which variables have the...

Author: MSDN Archive Date: 05/01/2007

This is really something...understanding (or not) what influences your thinking.

Author: MSDN Archive Date: 05/01/2007

I've got to hand it to Parker and the team at ALI. For weeks leading up to their event, I was asking...

Author: MSDN Archive Date: 04/30/2007

About a week ago, I posted on how incredible Infotec was in driving demand for their event. And they...

Author: MSDN Archive Date: 04/30/2007

Jill at DP Solutions read the story about BEI's trouble with the Microsoft-led assessment program....

Author: MSDN Archive Date: 04/30/2007

In the old days (read: 10 years ago), you were rewarded for having as many "subscribers" to your...

Author: MSDN Archive Date: 04/30/2007

One of the things that differentiates you as a partner is the value you bring to customers by the...

Author: MSDN Archive Date: 04/27/2007

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