On hard work and event mileage...

See the video here.

If there is a success story from the slew of April Events we did, it has got to be the team from Digerati in Harrisonburg.

They began their marketing a bit late (5 weeks prior to the event) and with 10 days until the event, they had only 3 people signed up.

It was their first event and as I have said many times:

"You will never get dinged for poor results, if you executed. Good events go bad sometimes ."

And while I wouldn't give them an A, I would say it was a solid B (maybe even a B+) worth of effort.

They called me and asked "should we cancel?"

"You know, let's just go for 10 people and work the exercise through so you get the feel."

Well, I don't know what happened, but 24 hours later, they had 10 people signed up.

Then, they joined our bi-weekly best practices call, were very open about the issues they were facing and got some good advice from other partners.

Well, 1 week later they had 55 people show up for the event....and they even got a spot on the evening news.

Raw persistence, dedication, and a belief in the story they had to tell.

Nice work, guys!

Comments

  • Anonymous
    May 16, 2007
    The comment has been removed

  • Anonymous
    May 19, 2007
    Something happened on this morning's partner marketing call that I hadn't seen before... Bryanna from

  • Anonymous
    May 24, 2007
    A lot of partners ask: OK, so the event is over, now what? Well, here's a great example of one thing