As a candidate for this certification, you’re a Microsoft Dynamics 365 Customer Insights - Journeys functional consultant. You’re responsible for implementing solutions that:
- Attract and convert leads.
- Build brand awareness.
- Standardize omnichannel messaging.
- Deliver marketing insights.
You’re responsible for:
- Configuring the core marketing application to include segmentation, email marketing, interactive customer journeys, and real-time journeys.
- Lead nurturing with personalized experiences, events, surveys, lead scoring, and analytics.
- Maintaining compliance with data privacy and security regulations.
As a candidate, you should have some knowledge of marketing principles and the Dynamics 365 Customer Insights - Journeys application's role in relationship to the Dynamics 365 suite of applications, including integration of:
- The Microsoft Power Platform
- Other Dynamics 365 customer engagement apps
- Dynamics 365 Customer Insights - Data
- Dynamics 365 Customer Voice
- Microsoft Teams
- Other Microsoft 365 applications
You should understand:
- Industry terminology
- Priorities
- Common initiatives
- Standards
- Methodologies
- Best practices
If you need more experience before you try to earn this certification, here are some suggestions:
- Work on a Dynamics 365 model–driven app implementation project.
- Shadow a functional consultant or a solution architect who works with Microsoft Dynamics 365 Customer Insights - Journeys.
- Join the community of experts and peers at community.dynamics.com.
- Take available learning paths on Microsoft Learn.
- Sign up for an instructor-led training course.
Important
The English language version of this certification was updated on September 20, 2023. Review the study guide linked on the Exam MB-220 page for details about latest changes.
