Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate

Certification details

As a candidate for this certification, you’re a Microsoft Dynamics 365 Customer Insights - Journeys functional consultant. You’re responsible for implementing solutions that:

  • Attract and convert leads.
  • Build brand awareness.
  • Standardize omnichannel messaging.
  • Deliver marketing insights.

You’re responsible for:

  • Configuring the core marketing application to include segmentation, email marketing, interactive customer journeys, and real-time journeys.
  • Lead nurturing with personalized experiences, events, surveys, lead scoring, and analytics.
  • Maintaining compliance with data privacy and security regulations.

As a candidate, you should have some knowledge of marketing principles and the Dynamics 365 Customer Insights - Journeys application's role in relationship to the Dynamics 365 suite of applications, including integration of:

  • The Microsoft Power Platform
  • Other Dynamics 365 customer engagement apps
  • Dynamics 365 Customer Insights - Data
  • Dynamics 365 Customer Voice
  • Microsoft Teams
  • Other Microsoft 365 applications

You should understand:

  • Industry terminology
  • Priorities
  • Common initiatives
  • Standards
  • Methodologies
  • Best practices

If you need more experience before you try to earn this certification, here are some suggestions:

  • Work on a Dynamics 365 model–driven app implementation project.
  • Shadow a functional consultant or a solution architect who works with Microsoft Dynamics 365 Customer Insights - Journeys.
  • Join the community of experts and peers at community.dynamics.com.
  • Take available learning paths on Microsoft Learn.
  • Sign up for an instructor-led training course.


The English language version of this certification will be updated on March 20, 2024. Review the study guide linked on the Exam MB-220 page  for details about upcoming changes.

Earn the certification


Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate

Skills measured

  • Configure marketing applications
  • Manage segments and lists
  • Create and manage marketing forms and pages
  • Manage leads, contacts, and accounts
  • Create and manage marketing email messages
  • Manage customer journeys
  • Manage events and webinars
  • Configure Dynamics 365 Customer Voice

Job role: Functional Consultant

Required exams: MB-220

Go to Learn Profile

Two ways to prepare

Items in this collection

  • Learning paths or modules are not yet available for this certification

Certification exams

  • MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant

    Languages: en de fr es pt-br it ja zh-cn

    Retirement date:

    This exam measures your ability to accomplish the following technical tasks: configure marketing applications; manage segments and lists; create and manage marketing forms and pages; manage leads, contacts, and accounts; create and manage marketing email messages; manage customer journeys; manage events and webinars; and configure Dynamics 365 Customer Voice.

    Price based on the country or region in which the exam is proctored.

    for Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant

    All objectives of the exam are covered in depth so you'll be ready for any question on the exam.

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* Pricing does not reflect any promotional offers or reduced pricing for Microsoft Certified Trainers and Microsoft Partner Network program members. Pricing is subject to change without notice. Pricing does not include applicable taxes. Please confirm exact pricing with the exam provider before registering to take an exam.

** Complete this exam before the retirement date to ensure it is applied toward your certification. After the retirement date, please refer to the related certification for exam requirements.