Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate

Demonstrate knowledge of Customer Insights and other marketing features in Dynamics 365 Marketing.

At a glance

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This certification and its renewal assessment will retire on November 30, 2024. You will no longer be able to earn or renew this certification after this date. Learn more about the new Microsoft Dynamics 365 customer experience credentials.

As a candidate for this certification, you’re a Microsoft Dynamics 365 Customer Insights - Journeys functional consultant.

You’re responsible for implementing solutions that:

  • Engage with and convert leads.
  • Orchestrate marketing experiences.
  • Personalize marketing messaging.
  • Deliver marketing insights.

You’re responsible for:

  • Configuring the core marketing application to include segmentation, email and text message marketing, and interactive journeys.
  • Lead nurturing with personalized experiences, events, surveys, lead scoring, and analytics.
  • Maintaining compliance and consent policies.

As a candidate, you should have some knowledge of marketing principles and the Dynamics 365 Customer Insights - Journeys application's role in relationship to the Dynamics 365 suite of applications, including interoperability with:

  • Dynamics 365 Customer Insights - Data
  • Microsoft Power Platform
  • Dynamics 365 Customer Voice
  • Dynamics 365 Sales
  • Microsoft Teams

You should understand:

  • Industry terminology
  • Industry processes
  • Best practices

Skills measured

  • Configure Dynamics 365 Customer Insights – Journeys
  • Manage segments and preferences
  • Manage leads, contacts, and accounts
  • Manage marketing channels
  • Manage journeys
  • Manage events and webinars

Prepare for the exam

Practice for the exam

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Take the exam

You will have 100 minutes to complete this assessment.

Exam policy

This exam will be proctored, and is not open book. You may have interactive components to complete as part of this exam. To learn more about exam duration and experience, visit: Exam duration and exam experience.

If you fail a certification exam, don’t worry. You can retake it 24 hours after the first attempt. For subsequent retakes, the amount of time varies. For full details, visit: Exam retake policy.

Need accommodations?

We offer a variety of accommodations to support you.

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This exam is offered in the following languages:

English, German, French, Spanish, Portuguese (Brazil), Italian, Japanese, Chinese (Simplified)

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Renew your certification

Do you know that Microsoft role-based and specialty certifications expire unless they are renewed? Learn the latest updates to the technology for your job role and renew your certification at no cost by passing an online assessment on Microsoft Learn.

Learn more about renewing

Certification resources

Exam MB-220 study guide

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