Co-sell requirements

Appropriate roles: Co-sell solution admin

This article describes the requirements for various levels co-sell status.

Co-sell statuses

The following table shows the four co-sell statuses:

Status Comment
In market The solution is linked to a commercial marketplace offer that is live in the marketplace, but requirements for co-sell-ready status have not been met.
Co-sell ready Requirements for co-sell-ready status have been met.
Azure IP co-sell incentive Requirements for co-sell-ready status have been met.
Three more requirements for Azure IP co-sell incentive status have also been met.
Business Applications co-sell incentive This status applies to Dynamics 365 apps on Dataverse and Power Apps offers in the Microsoft Business Applications ISV Connect program and indicates that all requirements for this status have been met.

Requirements for co-sell-ready status

For a solution to achieve co-sell-ready status:

All partners must complete the following steps:

Services partners must complete the following step:

  • For Consulting Service solutions (aka Marketplace offers) of the any Solution type, have at least one solution partner designation in Microsoft Cloud Partner Program.

Business Applications independent software vendors (ISVs) must complete the following step:

  • Have ISV Connect program enrollment for Dynamics 365 apps on Dataverse and Power Apps and Dynamics 365 Operations Apps solutions.


Any offer published through the commercial marketplace developer program in Partner Center is eligible for co-sell-ready status if co-sell-ready requirements are met.

Apps and add-ins for Microsoft Office (for Microsoft Teams, Microsoft Outlook, and Microsoft Excel, for example) are not eligible for co-sell-ready status.

Publish your offer live

To qualify for co-sell-ready status, your offer or solution must be published live to at least one of the online stores: Azure Marketplace or Microsoft commercial marketplace.

For information about publishing offers to the commercial marketplace, see Publishing guide by offer type.

If you haven't published an offer in the commercial marketplace before, make sure you have a commercial marketplace account.

Complete the Co-sell > Solutions page

You must provide all the required information on the Co-sell > Solutions page, including a one-pager and a pitch deck. We provide templates to help you create these documents.

For more information, see Configure Co-sell solution.

Requirements for Azure IP co-sell incentive status

Azure IP co-sell incentive status applies to the following offer types:

  • Azure Application
  • Azure Container
  • Azure Virtual Machine
  • IoT Edge module
  • Software as a service (SaaS)

In addition to the offer type requirements listed below, the solution type for your offer must be "IP" in order to be eligible for Azure IP co-sell incentive status

After achieving co-sell-ready status, there are three more requirements to achieve Azure IP co-sell incentive status:

  • Requirement 1: Reach the required revenue threshold.

    At the organization level, generate at least USD100,000 of Azure Consumed Revenue over the trailing 12-month period. This threshold can be reached with a combination of Azure solutions. If the offer is transactable in the commercial marketplace, you can meet this requirement by meeting a billed revenue threshold of USD100,000 over the trailing 12-month period.

  • Requirement 2: Pass the Microsoft technical validation for an Azure-based solution which is subset of RAD review.

    A technical validation must confirm that more than 50% of your offer's infrastructure uses repeatable IP code on Azure. (Transactable Azure VMs, Azure Containers and Azure application solutions on the commercial marketplace meet this requirement by default.)

  • Requirement 3: Provide a reference architecture diagram.

    Upload a reference architecture diagram with your co-sell documents in Partner Center for review. This item is not mandatory for offer types Azure App, Containers, VMs and IOT Edge module. For guidance on creating this diagram, see Reference architecture diagram. For information about uploading the diagram, see Configure co-sell for a commercial marketplace offer.

Requirements for Business Applications co-sell incentive status

This status applies to IP-based solutions built on Dynamics 365 apps on Dataverse, and Power Apps and Dynamics 365 Operations Apps that are enrolled in the ISV Connect program. However, offers must also complete the requirements for co-sell-ready status (described previously) for Microsoft sellers to be able to co-sell the offer with you.

What is the difference between a co-sell solution and a commercial marketplace offer?

Co-sell solution: A live marketplace offer that a publisher intends to co-sell with Microsoft. The publisher must upload additional co-sell-specific collateral documents with a co-sell solution. That collateral undergoes automated and manual review before determining the co-sell program status the solution can be given. This solution is available in internal Microsoft catalogs along with the uploaded collateral.

Commercial marketplace offer: A commercial marketplace is an autonomic sellable unit. An offer can be configured as one of several available offer types. You must have a developer/manager role and a seller account to publish an offer. To learn more, see Publishing guide by offer type.

Next steps