Previous

Next

Summary and resources

Completed

Commerce delivers a complete omnichannel solution that unifies back-office, in-store, call center, and digital experiences. It also extends the capability to include the B2B customer through the online channel.

This product can incentivize customers with loyalty programs and use clienteling capabilities to identify the most loyal customers and their shopping preferences.

Retailers can use Customer Insights to collect and combine data about customers from different systems where they interact with the retailer's brand. AI can then be employed to create personalized customer experiences and provide product recommendations.

Finally, Fraud Protection is integrated with Commerce, which enhances security for the customer buying experience and helps to prevent possible fraudulent activities.

Now that you have reviewed this module, you should be able to:

• Describe loyalty and clienteling concepts.

• Describe how Commerce uses Customer Insights.

• Describe how Fraud Protection reduces fraudulent activities in the system.

Resources

Use these resources to discover more about customer loyalty concepts:

• Customer management in stores

• Clienteling overview

• Loyalty overview

• Fraud protection overview

For further study:

• Loyalty management

• Manage customer engagement in Dynamics 365 Commerce

• Manage clienteling in Dynamics 365 Commerce

• Get started with Dynamics 365 Customer Insights

• Get started with Dynamics 365 Fraud Protection

• Deploy and work with Account Protection and Purchase Protection for Dynamics 365 Fraud Protection

Continue