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App management and services

You can manage and view details related to each of your apps in Partner Center, and configure services such as notifications, A/B testing, and maps.

When working with an app in Partner Center, you'll see sections in the left navigation menu for Services and App management. You can expand these sections to access the functionality described below.

Services

The Services section lets you manage several different services for your apps.

Xbox Live

If you are publishing a game, you can enable the Xbox Live Creators Program on this page. This lets you start configuring and testing Xbox Live features, and eventually publish your Xbox Live Creators Program game.

For more info, see Get started with the Xbox Live Creators Program and Create a new Xbox Live Creators Program title and publish to the test environment.

Experimentation

Use the Experimentation page to create and run experiments for your Universal Windows Platform (UWP) apps with A/B testing. In an A/B test, you measure the effectiveness of feature changes (or variations) in your app on some customers before you enable the changes for everyone.

For more info, see Run app experiments with A/B testing.

Maps

To use map services in apps targeting Windows 10 or Windows 11, visit the Bing Maps Dev Center. For info about how to request a maps authentication key from the Bing Maps Developer Center and add it to your app, see Request a maps authentication key for more info.

Product collections and purchases

To use the Microsoft Store collection API and the Microsoft Store purchase API to access ownership information for apps and add-ons, you need to enter the associated Azure AD client IDs here. Note that it may take up to 16 hours for these changes to take effect.

For more info, see Manage product entitlements from a service.

If your product integrates with Azure AD and calls APIs that request either application permissions or delegated permissions that require administrator consent, enter your Azure AD Client ID here. This lets administrators who acquire the app for their organization grant consent for your product to act on behalf of all users in the tenant.

For more info, see Requesting consent for an entire tenant.

App management

The App management section lets you view identity and package details and manage names for your app.

App identity

This page shows you details related to your app's unique identity within the Store, including the URL(s) to link to your app's listing.

For more info, see View app identity details.

Manage app names

This is where you can view all of the names that you've reserved for your app. You can reserve additional names here, or delete names you're no longer using.

For more info, see Manage app name reservations.

Current packages

This page lets you view details related to all of your published packages.

Note

You won't see any info here until your app has been published.

The name, version, and architecture of each package is shown. Click Details to show additional info such as supported language, app capabilities, and file sizes. The info you see for each package may vary depending on its targeted operating system and other factors.

Developers with OEM permissions can also generate preinstall packages from the Current packages page.

WNS/MPNS

The WNS/MPNS section provides options to help you create and send notifications to your app's customers.

Tip

For UWP apps, we suggest using the Notifications feature in Partner Center. This feature lets you send notifications to all of your app's customers, or to a targeted subset of your Windows 10 or Windows 11 customers who meet the criteria you’ve defined in a customer segment. For more info, see Send notifications to your app's customers.

Depending on your app's package type and its specific requirements, you can also use one of the following options: