Microsoft Invest - Associate segment pixels with creatives
You can associate specific segment pixels with your creatives. Users will be added to the segment pixels when they're viewing and/or clicking the creative.
This method of adding users to segment pixels is different than the standard method of placing a segment pixel on the page. Whereas the standard method takes place on the client (the pixel loads in the browser), the method described here is entirely server-side. Nothing loads in the browser, but instead a server-side request tells Microsoft Advertising to add the user to the specified segment pixel once the user has viewed and/or clicked the creative.
Note
Because this method is entirely server-side, if the segment pixels to which you are adding the user have any piggyback pixels, those piggyback pixels will not fire. Also, this method will not call any usersync pixel with external partners, which is very important for serving on Google Ad Manager inventory. Usersync pixel calls will cause the creative to fail the Google Ad Manager creative audit process and result in a invalid_fourth_party_call disapproval reason since the technology vendors we sync with are likely not declared for the creative. For more information, see User ID Syncing with External Partners and Google Ad Manager Creative Audit Process.
- From the Create New or Edit screen, go to the Segment Pixels section.
- Enter the partial/full name or ID of the existing segment pixel in the search field.
- Select the segment pixel from the list of search results that displays.
- Select an event (Impression or Click) that the segment pixel will trigger on.