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Microsoft Invest - Buying spotify audio inventory

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This page provides specific information for Spotify Audio which includes, creative specifications, setting up a line item to target Spotify audio inventory, information regarding the available supply, what data is available through deals and reporting options.

Creative specifications

  • Microsoft Advertising hosted: Microsoft Advertising will automatically convert MP3, WAV, or OGG files to necessary VAST creative format
  • Lengths: Audio spots available in both 15 and 30 seconds lengths
  • Companion banner: Optional static companion banner images available, 300x250 hosted JPG
  • 3rd party VAST creatives: Allowed if they include OGG audio asset
  • Audit: Creatives must be submitted to Microsoft Advertising audit and be fully SSL compliant
  • Alcohol: Allowed only with 21+ age targeting

Adding an audio creative

On the Creative Manager screen, click the Create New button, then select Audio.

Follow the steps outlined in Add a Creative and Add Creatives in Bulk.

Spotify supply

The following are the specifications of available Spotify Microsoft Advertising Member ID: 3860 Spotify AB supply:

  • 15 to 30 second Audio spots played instream during ad breaks between songs.
  • Played through Spotify's mobile app on iOS and Android powered phones and tablets.
  • Users hear 1 ad every 15 minutes.
  • All ads are non-skippable.
  • All ads come with completion rate percentage.
  • Global inventory available at scale. Daily imps by market available on request.
  • Rate card by geo available on request.

Deals data

All deals have data protection (User IDs not available in reporting and no segments are allowed to be attached to a creative on view or click). Buyer segment targeting will still function properly.

The following categories are available via deals:

  • Age & Gender
  • Current song Genre
  • Current song playlist

Reporting options

Standard creative reporting is available for Spotify Audio.

Supported metrics include: imps, clicks, conversions or installs, CTR, conversion rate, revenue, cost, profit, total network RPM, total RPM, CPM, PPM

Grouping is available by: app ID, deal ID, age & gender (only if made available to buyer), geo (down to metro codes), device type (phone, tablet, etc), connection type (wifi, broadband), carrier for broadband (at&t, verizon, etc), device model, operating system, browser, buyer user segments, user frequency & recency.

Upload 3rd party pixels with the creative to track: 25% complete, 50% complete, 75% complete, 100% complete. Automated quartile reporting coming soon.