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Access to this page requires authorization. You can try changing directories.
This page provides specific information for Spotify Audio which includes, creative specifications, setting up a line item to target Spotify audio inventory, information regarding the available supply, what data is available through deals and reporting options.
Creative specifications
- Microsoft Advertising hosted: Microsoft Advertising will automatically convert MP3, WAV, or OGG files to necessary VAST creative format
- Lengths: Audio spots available in both 15 and 30 seconds lengths
- Companion banner: Optional static companion banner images available, 300x250 hosted JPG
- 3rd party VAST creatives: Allowed if they include OGG audio asset
- Audit: Creatives must be submitted to Microsoft Advertising audit and be fully SSL compliant
- Alcohol: Allowed only with 21+ age targeting
Add an audio creative
On the Creative Manager screen, select the Create New button, then select Audio.
Follow the steps outlined in Add a Creative and Add Creatives in Bulk.
Spotify supply
The following are the specifications of available Spotify Microsoft Advertising Member ID: 3860 Spotify AB supply:
- 15 to 30 second Audio spots played instream during ad breaks between songs.
- Played through Spotify's mobile app on iOS and Android powered phones and tablets.
- Users hear 1 ad every 15 minutes.
- All ads are non-skippable.
- All ads come with completion rate percentage.
- Global inventory available at scale. Daily imps by market available on request.
- Rate card by geo available on request.
Deals data
All deals have data protection (User IDs not available in reporting and no segments are allowed to be attached to a creative on view or click). Buyer segment targeting will still function properly.
The following categories are available via deals:
- Age & Gender
- Current song Genre
- Current song playlist
Options for reporting
Standard creative reporting is available for Spotify Audio.
Supported metrics include: imps, clicks, conversions or installs, CTR, conversion rate, revenue, cost, profit, total network RPM, total RPM, CPM, PPM
Grouping is available by: app ID, deal ID, age & gender (only if made available to buyer), geo (down to metro codes), device type (phone, tablet, etc), connection type (wifi, broadband), carrier for broadband (at&t, verizon, etc), device model, operating system, browser, buyer user segments, user frequency & recency.
Upload 3rd party pixels with the creative to track: 25% complete, 50% complete, 75% complete, 100% complete. Automated quartile reporting coming soon.