Managing your targeting lists
Note
Targeting lists are only available to Standard Line Items. For an overview of which targeting options are available to Standard versus Augmented Line items, see Buy-Side Targeting.
The Targeting Lists screen allows you to create domain lists or app lists. These are used to target websites by domain or mobile apps, respectively. You can use these lists to quickly set up targeting for campaigns. You can create, view, update, or delete lists using this screen.
For details about including or excluding targeting lists from a campaign, see App Targeting.
Choosing a list
Select Network> Inventory > Targeting Lists from the top navigation menu.
In the Targeting Lists section, you'll find the Domain Lists and App Lists tabs. Select either tab to display its corresponding lists.
Note
Domain targeting applies only to Web and Mobile Web impressions and does not apply to Mobile App impressions. If you have allowed your campaign to serve on mobile apps while targeting a domain list, the campaign will be unrestricted when buying mobile app inventory unless you have also applied App List targeting. To avoid serving on mobile app inventory, switch the Apps Placements toggle in your campaign's targeting profile to OFF.
Actions on lists
- To create a new list, click + New.
- To view, update, or remove a targeting list, click on the checkbox next to that list and select an action from the Actions drop-down menu. For more detailed instructions, see the Related Topics section below.
Actions on individual list items
If you'd like to work on the individual domains or apps in a list directly, click on the name of the targeting list to open a new window that displays the individual domains or apps on that list.
- To create a new domain or app in the list, click + New.
- To view, update, or remove an item on the targeting list, click on the checkbox next to that item and select an action from the Actions drop-down menu. For more detailed instructions, see the Related Topics section below.