IntentOption Value Set - Campaign Management

Defines the possible intent options for location criterion, for example to target people in, searching for, or viewing pages about your targeted location.

Note

PeopleSearchingForOrViewingPages is deprecated as of April 2024. If you try to set IntentOption to PeopleSearchingForOrViewingPages, it will be set to PeopleInOrSearchingForOrViewingPages instead. We will automatically convert existing campaigns with this setting to PeopleInOrSearchingForOrViewingPages.

Syntax

<xs:simpleType name="IntentOption" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:annotation>
    <xs:appinfo>
      <ActualType Name="short" Namespace="http://www.w3.org/2001/XMLSchema" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
    </xs:appinfo>
  </xs:annotation>
  <xs:restriction base="xs:string">
    <xs:enumeration value="PeopleInOrSearchingForOrViewingPages" />
    <xs:enumeration value="PeopleIn" />
    <xs:enumeration value="PeopleSearchingForOrViewingPages" />
  </xs:restriction>
</xs:simpleType>

Values

The IntentOption value set has the following values: PeopleIn, PeopleInOrSearchingForOrViewingPages, PeopleSearchingForOrViewingPages.

Value	Description
PeopleIn	Show ads to people in your targeted location.
PeopleInOrSearchingForOrViewingPages	Show ads to people in, searching for, or viewing pages about your targeted location.
PeopleSearchingForOrViewingPages	PeopleSearchingForOrViewingPages is deprecated as of April 2024. If you try to set IntentOption to PeopleSearchingForOrViewingPages, it will be set to PeopleInOrSearchingForOrViewingPages instead. We will automatically convert existing campaigns with this setting to PeopleInOrSearchingForOrViewingPages. Show ads to people searching for or viewing pages about your targeted location.

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13

Used By

LocationIntentCriterion