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TrafficEstimate Data Object - Ad Insight

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Defines an object that contains traffic estimates based on the campaign, ad group, and keyword criteria you specified when calling GetKeywordTrafficEstimates.

Syntax

<xs:complexType name="TrafficEstimate" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:sequence>
    <xs:element minOccurs="0" name="AverageCpc" type="xs:double" />
    <xs:element minOccurs="0" name="AveragePosition" type="xs:double" />
    <xs:element minOccurs="0" name="Clicks" type="xs:double" />
    <xs:element minOccurs="0" name="Ctr" type="xs:double" />
    <xs:element minOccurs="0" name="Impressions" type="xs:double" />
    <xs:element minOccurs="0" name="TotalCost" type="xs:double" />
  </xs:sequence>
</xs:complexType>

Elements

The TrafficEstimate object has the following elements: AverageCpc, AveragePosition, Clicks, Ctr, Impressions, TotalCost.

Element Description Data Type
AverageCpc The estimated average CPC.

The formula used to calculate the average CPC is (total cost / clicks).		 double
AveragePosition The estimated average position on the web page for ads that were delivered.

Average position is deprecated and from March 31st, 2021 onwards this value is "0" (zero).		 double
Clicks The estimated number of clicks per week. double
Ctr The estimated CTR.

The formula used to calculate the CTR is (clicks / impressions) * 100.		 double
Impressions The estimated number of impressions per week. double
TotalCost The estimated total cost per week. double

Requirements

Service: AdInsightService.svc v13
Namespace: https://bingads.microsoft.com/AdInsight/v13

Used By

KeywordEstimate