Relationship management
In sales and marketing, the initial interactions that you have with potential customers can occur in various situations. For example, you might find a prospective customer while attending a trade show, or you might have a possible lead with a customer after your organization runs a mass mailing campaign. It's important that you understand the flow of a party's entity before that party becomes a customer. The following graphic shows the flow of entity relationships as a potential customer becomes an actual customer.
