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Answer the following questions to see what you learned.

1.

You were asked to create a measure that tracks the total lifetime value of a customer. Which type of measure would you most likely define?

Business measure

Customer measure

Business attribute

Customer attribute

2.

You're defining a new customer segment. While creating the segment, you're adding to groups or data. Group 1 contains 100 records and Group 2 contains 150 records. You know that each grouping provides unique records. You want to combine the groups together so that the segment contains 250 total records. Which option would you select?

Intersect

Exclude

Union

Combine

3.

You went through the process of ingesting your data into a unified customer profile. You want to use the Customer Insights - Data Enrichment option to gain a deeper understanding of brand affiliations. What is the minimum number of fields that you need to define to use the Demographic feature?

One

Two

Five

Ten

4.

What is the maximum number of indexed fields that you can define for the Customer Profile?

Ten

Twenty

Thirty

Forty

Fifty

You must answer all questions before checking your work.

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