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Demographic Criteria in ESG data model

Base entity from which all Industry Data Model entities are derived.

Traits

Traits for this entity are listed here.

is.CDM.entityVersion

ParameterValueData typeExplanation
versionNumber"4.3"stringsemantic version number of the entity

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enBase entity from which all Industry Data Model entities are derived.
enDemographics is the study of population composition based on socioeconomic variables including age, income, education, type of occupation, household size and so on.

Demographic information is used to analyze consumer behavior because the products purchased, where, when, by, whom tend to be strongly correlated to similar demographic characteristics of the purchasing party.

Demographic Criteria are the specific demographic measurements used to identify individuals and market segments.

Demographic Segmentation is a marketing segmentation strategy based upon groups divided in demographic categories such as sex, age, occupation, religion, education level, race, nationality, income, family size etc.

Demographic segmentation is the most widely-used and popular segmentation method because of the availability and depth of available data from a wide variety of sources.

Examples:

Demographic Criteria: Ages 20-25 Demographic Criteria Type: Age

Demographic Criteria: Male, Female Demographic Criteria Type: Sex

Demographic Criteria: 2-4 Demographic Criteria Type: Family Size

Demographic Criteria: $15,000-$25,000 Demographic Criteria Type: Income

Demographic Criteria: Manager Demographic Criteria Type: Occupation

Demographic Criteria: College graduate Demographic Criteria Type: Education

Demographic Criteria: Protestant Demographic Criteria Type: Religion

Demographic Criteria: Asian Demographic Criteria Type: Race

Demographic Criteria: German Demographic Criteria Type: Nationality

A Market Segment consists of one or more demographic criteria that are combined to create that market segment.

Example:

A Market Segment "Affluent Professional German Managers" could select the following Demographic Criteria for its composition:

Demographic Criteria: German Demographic Criteria Type: Nationality

Demographic Criteria: $75,000+ Demographic Criteria Type: Income

Demographic Criteria: Manager Demographic Criteria Type: Occupation

entitya reference to the constant entity holding the list of localized text

is.identifiedBy
Names a specific identity attribute to use with an entity.

ParameterValueData typeExplanation
attributeDemographicCriteria/(resolvedAttributes)/DemographicCriteriaIdattribute

minimumObjectModelVersion
Minimum version of the object model required to fully understand the data schema used.

ParameterValueData typeExplanation
versionNumber"1.2.3"string

is.IDM.modelVersion
Semantic version number of the IDM.

ParameterValueData typeExplanation
versionNumber"1.6.0"string

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

ParameterValueData typeExplanation
identifier"{032DC74D-5E80-42C4-A50D-C9BCC357D060}"stringThe identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nativeTo.businessArea
The name of the business area from which the entity originates.

ParameterValueData typeExplanation
name"Party"string

is.localized.displayedAs
Holds the list of language specific display text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enDemographic Criteria
entitya reference to the constant entity holding the list of localized text

has.entitySchemaAbstractionLevel
A level of abstraction assigned to an Entity schema. Logical schema descriptions use complex dataTypes, inheritance, and entities as attributes. Resolved descriptions contain none of those things, only final trait and attribute sets are shown. A composition schema manipulates, guides or restates parts of logical schemas to produce one resolved schema.

ParameterValueData typeExplanation
level"resolved"stringPossible values: logical, composition, resolved

Attributes

Name Description First Included in Instance
DemographicCriteriaId The unique identifier of a Demographic Criteria. DemographicCriteria
DemographicCriteriaName The name of the Demographic Criteria. DemographicCriteria
DemographicCriteriaDescription The description of the Demographic Criteria. DemographicCriteria
DemographicCriteriaTypeId The unique identifier of a Demographic Criteria Type. DemographicCriteria

DemographicCriteriaId

The unique identifier of a Demographic Criteria.
First included in: DemographicCriteria (this entity)

Properties

NameValue
displayNameDemographic Criteria ID
descriptionThe unique identifier of a Demographic Criteria.
isPrimaryKeytrue
dataFormatint32

Traits

List of traits for the DemographicCriteriaId attribute are listed here.

is.dataFormat.integer
is.identifiedBy
Names a specific identity attribute to use with an entity.

ParameterValueData typeExplanation
attributeDemographicCriteria/(resolvedAttributes)/DemographicCriteriaIdattribute

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

ParameterValueData typeExplanation
identifier"{2B64A5BA-CA4B-498C-BD51-C1313EFCD69F}"stringThe identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.localized.displayedAs
Holds the list of language specific display text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enDemographic Criteria ID
entitya reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enThe unique identifier of a Demographic Criteria.
entitya reference to the constant entity holding the list of localized text

is.dataFormat.integer

DemographicCriteriaName

The name of the Demographic Criteria.
First included in: DemographicCriteria (this entity)

Properties

NameValue
displayNameDemographic Criteria Name
descriptionThe name of the Demographic Criteria.
dataFormatstring
maximumLength256
isNullabletrue

Traits

List of traits for the DemographicCriteriaName attribute are listed here.

is.dataFormat.character
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

ParameterValueData typeExplanation
identifier"{0F955250-2F68-4226-B0ED-9AE51CAFA427}"stringThe identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enDemographic Criteria Name
entitya reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enThe name of the Demographic Criteria.
entitya reference to the constant entity holding the list of localized text

is.constrained
Maximum length or value constraints.

ParameterValueData typeExplanation
maximumLength"256"integer

is.dataFormat.character
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

DemographicCriteriaDescription

The description of the Demographic Criteria.
First included in: DemographicCriteria (this entity)

Properties

NameValue
displayNameDemographic Criteria Description
descriptionThe description of the Demographic Criteria.
dataFormatstring
maximumLength2048
isNullabletrue

Traits

List of traits for the DemographicCriteriaDescription attribute are listed here.

is.dataFormat.character
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

ParameterValueData typeExplanation
identifier"{32D4AE11-AA10-4A7A-9EF8-8894CA78E86F}"stringThe identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enDemographic Criteria Description
entitya reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enThe description of the Demographic Criteria.
entitya reference to the constant entity holding the list of localized text

is.constrained
Maximum length or value constraints.

ParameterValueData typeExplanation
maximumLength"2048"integer

is.dataFormat.character
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

DemographicCriteriaTypeId

The unique identifier of a Demographic Criteria Type.
First included in: DemographicCriteria (this entity)

Properties

NameValue
displayNameDemographic Criteria Type ID
descriptionThe unique identifier of a Demographic Criteria Type.
dataFormatint32
isNullabletrue

Traits

List of traits for the DemographicCriteriaTypeId attribute are listed here.

is.dataFormat.integer
is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enDemographic Criteria Type ID
entitya reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enThe unique identifier of a Demographic Criteria Type.
entitya reference to the constant entity holding the list of localized text

is.linkedEntity.identifier
Marks the attribute(s) that hold foreign key references to a linked (used as an attribute) entity. This attribute is added to the resolved entity to enumerate the referenced entities.

ParameterValueData typeExplanation
entityReferences
entityReferenceattributeReference
DemographicCriteriaType.cdm.json/DemographicCriteriaTypeDemographicCriteriaTypeId
entitya reference to the constant entity holding the list of entity references

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

ParameterValueData typeExplanation
identifier"{1BC81C57-47A0-4890-8D3F-D99CB9B9B50B}"stringThe identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.dataFormat.integer