Base entity from which all Industry Data Model entities are derived.
Traits
Traits for this entity are listed here.
is.CDM.entityVersion
Parameter
Value
Data type
Explanation
versionNumber
"4.3"
string
semantic version number of the entity
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Base entity from which all Industry Data Model entities are derived.
en
The Opinion(s) that a specific Individual has acknowledged was identified or recorded as of the indicated date.
Note:
For information of this type it makes most sense to simply record it as a 'date' rather than a 'period start date/period end date', which would have very limited practical value.
If you understand what opinions customers hold you know what is important to them.
Activities, Interests and Opinions are the foundation of Psychographics and Psychographic Segmentation.
Activities, Interests and Opinions equate to 'lifestyle'. Activities, Interests and Opinions (AIO) are the basis for understanding consumer buying behavior as a function of their lifestyle.
Opinions describe what a consumer 'believes in', such as politics, education or social issues.
Example:
Opinion = organic foods are healthier
Opinion Type = food
Opinion = on-line banking is convenient
Opinion Type = bank services
Opinion = stocks are risk investments
Opinion Type = Investing
Opinion = cellular phone are safe to use
Opinion Type = cellular phone safety
Sales, marketing and advertising activities are often planned for or targeted at groups holding specific opinions.
Each organization will identify, define and track a specific set of AIO's to gather information about, define consumers and make decisions.
A wise strategy is to identify the opinions that are to be gathered and ask them to customers in one or more surveys. This enables the business to gather information about opinions that the business has an interest in rather than allowing the customer to provide opinions that may be irrelevant to the business.
entity
a reference to the constant entity holding the list of localized text
is.identifiedBy
Names a specific identity attribute to use with an entity.
minimumObjectModelVersion
Minimum version of the object model required to fully understand the data schema used.
Parameter
Value
Data type
Explanation
versionNumber
"1.2.3"
string
is.IDM.modelVersion
Semantic version number of the IDM.
Parameter
Value
Data type
Explanation
versionNumber
"1.6.0"
string
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{390A7E4F-2FD6-44FC-A038-CC2EEF29B436}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.nativeTo.businessArea
The name of the business area from which the entity originates.
Parameter
Value
Data type
Explanation
name
"Party"
string
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Party Opinion
entity
a reference to the constant entity holding the list of localized text
has.entitySchemaAbstractionLevel
A level of abstraction assigned to an Entity schema. Logical schema descriptions use complex dataTypes, inheritance, and entities as attributes. Resolved descriptions contain none of those things, only final trait and attribute sets are shown. A composition schema manipulates, guides or restates parts of logical schemas to produce one resolved schema.
The unique identifier of a Party.
First included in: PartyOpinion (this entity)
Properties
Name
Value
displayName
Party ID
description
The unique identifier of a Party.
isPrimaryKey
true
dataFormat
int64
Traits
List of traits for the PartyId attribute are listed here.
is.dataFormat.integer is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.identifiedBy
Names a specific identity attribute to use with an entity.
is.linkedEntity.identifier
Marks the attribute(s) that hold foreign key references to a linked (used as an attribute) entity. This attribute is added to the resolved entity to enumerate the referenced entities.
a reference to the constant entity holding the list of entity references
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Party ID
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The unique identifier of a Party.
entity
a reference to the constant entity holding the list of localized text
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{46DC587B-CE9B-45A8-969D-B7A22D863E83}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.dataFormat.integer is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.linkedEntity.identifier
Marks the attribute(s) that hold foreign key references to a linked (used as an attribute) entity. This attribute is added to the resolved entity to enumerate the referenced entities.
a reference to the constant entity holding the list of entity references
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Opinion ID
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The unique identifier of an Opinion.
entity
a reference to the constant entity holding the list of localized text
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{22CFD38E-8C61-4B3F-A403-11590550A19F}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{17F63FD6-E367-4A9C-A097-6D83DAEC363A}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Date
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The date that the associated information is reported, recorded or effective as-of.
entity
a reference to the constant entity holding the list of localized text
The unique identifier of an AIO Level.
First included in: PartyOpinion (this entity)
Properties
Name
Value
displayName
AIO Level ID
description
The unique identifier of an AIO Level.
dataFormat
int32
isNullable
true
Traits
List of traits for the AioLevelId attribute are listed here.
is.dataFormat.integer is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
AIO Level ID
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The unique identifier of an AIO Level.
entity
a reference to the constant entity holding the list of localized text
is.linkedEntity.identifier
Marks the attribute(s) that hold foreign key references to a linked (used as an attribute) entity. This attribute is added to the resolved entity to enumerate the referenced entities.
a reference to the constant entity holding the list of entity references
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{76CE2279-48C7-43FE-981E-276278BC448C}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
A note, comment, additional information regarding the associated Opinion that the Individual has acknowledged or reported.
First included in: PartyOpinion (this entity)
Properties
Name
Value
displayName
Party Opinion Note
description
A note, comment, additional information regarding the associated Opinion that the Individual has acknowledged or reported.
dataFormat
string
maximumLength
2048
isNullable
true
Traits
List of traits for the PartyOpinionNote attribute are listed here.
is.dataFormat.character is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{37CE79C9-3B96-4595-938C-F426249C2E2F}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Party Opinion Note
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
A note, comment, additional information regarding the associated Opinion that the Individual has acknowledged or reported.
entity
a reference to the constant entity holding the list of localized text
is.constrained
Maximum length or value constraints.
Parameter
Value
Data type
Explanation
maximumLength
"2048"
integer
is.dataFormat.character is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.