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Deal service

  • Artigo

The Deal Service lets buyers, sellers, and external bidders set up and manage negotiated deals. Deals may provide buyers:

  • Preferential pricing on inventory
  • Access to exclusive inventory
  • Reduced competition on inventory
  • Other opportunities

Each deal is valid for a single buyer.

Note

  • The inventory included in a deal may be encompassed by other deals as well.
  • Buyers can use the Deal Buyer Access Service to view the deals available to them. To target deals, buyers Seller Restricted Targeting can use the deal_targets field in the Profile Service.

REST API

HTTP Method Endpoint Description
GET https://api.appnexus.com/deal View all deals you have with buyers.
GET https://api.appnexus.com/deal?id=DEAL_ID View a specific deal.
GET https://api.appnexus.com/deal?id=1,2,3 View multiple deals by ID using a comma-separated list.
GET https://api.appnexus.com/deal/meta Find out which fields you can filter and sort by.
POST https://api.appnexus.com/deal Add a new deal.
PUT https://api.appnexus.com/deal?id=DEAL_ID Modify an existing deal.
DELETE https://api.appnexus.com/deal?id=DEAL_ID Delete a deal.

Warning: If you delete a deal, all campaigns targeting the deal will stop serving. Deletions are permanent and cannot be reverted. Although deleted deals continue to be available in reporting, you will no longer have visibility into their specific settings.

JSON fields

Field Type (Length) Description
active boolean If true, the deal is active.

Default: true
Note: The deal will be available to the buyer only when this field is true, start_date is in the past (or null), and end_date is in the future (or null).
adserver_lists array of objects Each object identifies an ad server list that will be applied to the deal. To learn more, see Ad Server Lists below.

Default: null
allow_creative_add_on_click boolean If true, allow any creative to serve that adds users to a segment on click.

Default: true
allow_creative_add_on_view boolean If true, allow any creative to serve that adds users to a segment on view.

Default: false
allowed_media_subtypes array of objects The media subtypes allowed for the deal. To learn more, see Allowed Media Subtypes below.
allowed_media_types array of objects The media types allowed for the deal. To learn more, see Allowed Media Types below.
ask_price double The floor_price plus the seller revenue share specified in your contract. This is the price shown to the buyer. It is the minimum they must bid in order to compete for the inventory.

Note: This field is required for Programmatic Guaranteed deals and is the agreed upon price between the seller and the buyer.

Required On: PUT and POST

Default: auto-generated number
auction_type object The auction type for the deal. A deal can have the following auction types: first price, second price, and fixed price. For more information, see Auction Type below.
audit_status_option string Specifies how the deal handles creatives.
- none: Creatives use existing ad quality settings.
- provisional: Creatives in "pending" audit status will serve. Once these creatives are audited, the existing ad quality settings are used.
- max_trust: No ad profile restrictions will be applied to this deal.
Creatives specifically listed in the Creatives object will override these settings.

Default: none
brands array of objects The brands of creatives that are eligible for the deal. For more details, see Brands below.

Default: null
brand_restrict boolean Specifies whether the deal is restricted only to the brands listed in the Brands object.
- true: Deal is restricted only to the listed brands.
- false: Other brands are also allowed to serve.

Default: true
buyer object The buying bidder and member who can target this deal. A deal will only ever use the buyer field or the buyer_seats field, not both. For more details, see Buyer below.

Required On: POST
buyer_seats object The buying bidder and seat who can target this deal. A deal will only ever use the buyer field or the buyer_seats field, not both. For more details, see Buyer Seats below.
buyer_bidders object The buying bidder who can target this deal. For more details, see Buyer Bidders below.

Default: null
buyer_members object The Xandr member ID of the buyer who can target this deal. For more details, see Buyer Members below.

Default: null
categories array of objects The categories that describe the creatives that are eligible for the deal. For more details, see Categories below.
category_restrict boolean Specifies whether the deal is restricted only to the categories listed in the Categories object.
- true: Deal is restricted only to the listed categories.
- false: Other categories are also allowed to serve.

Default: true
code string (100) The custom code for the deal.

Note: This field is mandatory and represents your internal deal ID, passed in the bid request through the PMP's object deal ID field.

Required On: POST
Default: null
created_by string Specifies whether this deal was created by the seller or the buyer (using the Deal From Package Service).
creatives array of objects A list of creatives that are specifically approved or banned for the deal. This list overrides any other ad quality setting. For more details, see Creatives below.
currency enum The currency for the floor_price. For a full list of available currencies, use the read-only Currency Service.

Default: "USD"
data_protected boolean If true, settings for allow_creative_add_on_view, allow_creative_add_on_click, and visibility_profile_id are used for this deal. If false, network and publisher settings are used.

Default: false
description string (65535) The description of the deal. You can use this field to provide the buyer additional insight or details about the deal.

Default: null
end_date timestamp The day and time when the deal stops being available to the buyer, in local time. If this is set, the format must be "YYYY-MM-DD HH:MM:SS".

Default: null (immediately)
floor_price double The minimum CPM value that the buyer must bid to be eligible for the deal.

Note:
- If use_deal_floor is false, this field must be set to 0. In this case, note that although 0 is shown as the floor price, no deal floor is actually applied; if you have any other floors (in placements or yield management profiles), they will be applied, or if you do not have any other floors, the standard second-price auction mechanics will apply.
- As of 2017, only ask_price is used. API POST and PUT calls referencing floor_price and use_deal_floor will work as follows:
* If the API call includes ask_price only, this is the value that will be used.
* If the API call includes only a floor_price value, this value will be converted into the ask_price value.

Default: 0, if use_deal_floor is false
id int The ID of the deal.

Required On: PUT and DELETE

Default: auto-incremented number
languages array of objects The language associated with creatives that are eligible for the deal. For more details, see Languages below.
language_restrict boolean Specifies whether the deal is restricted only to the languages listed in the Languages object.
- true: Deal is restricted only to the listed languages.
- false: Other languages are also allowed to serve.

Default: true
last_modified timestamp Read Only. The date and time when the deal was last modified, in local time.
media_preference string Specifies how this deal handles media types/subtypes. There are two options:
- standard = use whatever media types are already on the auction (based on the placement settings)
- append = include the media types on the auction + any private media types set on the placement

If a deal is created from a package, this setting is copied from the package to the deal.
name string (255) The name of the deal.
Default: null
package_id int The package ID for the package from which the deal was created, if applicable. See Deal From Package Service.

Default: null
payment_type string Specifies the payment type for the deal:
- default: This deal uses the default payment type for the buyer of this deal. Includes CPM and may also include CPA, CPC, or both.
- cpvm: This deal uses the Viewable CPM payment type. Only viewable impressions result in payment from the buyer.

Default: default
priority int The bidding priority for deals when id in the type object = 2/Private Auction.
Possible values: 1 - 20, where 20 is the highest priority.

Default: 5
profile_id int The ID of the profile associated to the deal. You can use a profile to specify publishers, placements, content categories, geographical areas, segments, segment groups, or sizes that need to be involved in the auction in order for the deal to be available to the buyer. For more details, see publisher_targets, placement_targets, content_category_targets, country_targets, region_targets, city_targets, dma_targets, segment_targets, segment_group_targets, site_targets, and size_targets in the Profile Service.

Warning: Any other targeting settings in the associated profile will not be respected.

Default: null
seller object Read Only. The selling member who is offering the deal. For more details, see Seller below.
size_preference string Specifies how this deal handles private sizes. Private sizes are placement sizes (set in the private_sizes array in the Placement Service) that can be allowed to serve for a deal. There are two options:
- standard: Private sizes are not available for this deal.
- append: Private sizes can be used in addition to the specified placement size.

If a deal is created from a package, this setting is copied from the package to the deal.
start_date timestamp The day and time when the deal starts being available to the buyer, in local time. If this is set, the format must be "YYYY-MM-DD HH:MM:SS".

Default: null (immediately)
technical_attributes array of objects The technical attributes of creatives that are eligible for the deal. For more details, see Technical Attributes below.
technical_attribute_restrict boolean Specifies whether the deal is restricted only to the technical attributes listed in the Technical Attributes object.
- true: Deal is restricted only to the listed technical attributes.
- false: Other technical attributes are also allowed to serve.

Default: true
type object The type of deal. For sellers, a deal can be an open auction or a private auction. For more details, see Type below.
use_deal_floor boolean If true, the floor_price is applied for the deal.

Note:
- When use_deal_floor is true, the deal's floor price overrides any other floors you may have, i.e., in placements or yield management profiles.
- As of 2017, only ask_price is used. API POST and PUT calls referencing floor_price and use_deal_floor will work as follows:
* If the API call includes ask_price only, this is the value that will be used.
* If the API call includes only a floor_price value, this value will be converted into the ask_price value.

Default: true
version int Specifies the version of the deal object. Possible values are:
1 = External supply partner deals and legacy Monetize setups
2 = Monetize seller deals

Required On: POST
Default: 1
visibility_profile_id int The unique ID of the visibility profile that will be applied to a deal. This ID can be retrieved from the Visibility Profile Service.
line_item_ids array of int A list consists of line items' IDs present in a deal. This array is filled when deal version is 2, otherwise this is a null array. This is a read-only field returned in a GET request.
seller_targeting_restriction object Indicates whether the deal restricts which attributes an Invest buyer can target whilst also targeting this deal. See Seller Restricted Targeting below.

Seller

The seller object contains the following fields:

Field Type Description
id int - Read Only.
- Seller's member ID
The member ID of the seller.
name string - Read Only.
- Seller's member name
The member name of the seller.

Buyer

The buyer object can be set on a POST, but cannot be updated with a PUT. If you want to change the buyer, you need to create a new deal.

The buyer object contains the following fields:

Field Type Description
id int The member ID of the buyer.
Required On: POST
bidder_id int Read Only. The bidder ID of the member. For buyers, this will always be 2.
name string Read Only. The member name of the buyer.

Example of the buyer object

"buyer": {
                "bidder_id": 2,
                "bidder_name": "Microsoft Invest",
                "id": 9155,
                "name": "Hearts & Science (AT&T)"
            },
"buyer_seats": null

Buyer bidders

The buyer_bidders object can be set on a POST, and can be updated with a PUT. When a seller is enabled for multi-buyer deals. the buyer_bidders object can be set in combination with buyer_seats and buyer_members.

The buyer_bidders object contains the following fields:

Field Type Description
bidder_name string Read Only. The name of the bidder.
id int The bidder ID of the buyer. The bidder ID is 2.
Required On: POST

Example of the buyer_bidders object

"buyer_bidders": [{
    "bidder_id": 1,
    "bidder_name": "Example Bidder"
}],

Buyer members

The buyer_members object can be set on a POST, and can be updated with a PUT. When a seller is enabled for multi-buyer deals, the buyer_members object can be set in combination with buyer_seats and buyer_bidders.

The buyer_members object contains the following fields:

Field Type Description
bidder_id int Read Only. The bidder ID of the member. For Invest buyers, this will always be 2.
bidder_name string Read Only. The name of the bidder.
id int The member ID of the buyer.
Required On: POST
name string Read Only. The member name of the buyer.

Example of the buyer_members object

"buyer_members": [{
    "bidder_id": 1,
    "bidder_name": "Example Bidder",
    "id": "456",
    "name": "Example Buyer Member"
}],

Buyer seats

Deals with seats can be set up using the buyer_seats object via the API.

When a new deal is set up via with, the API will be populated with the buyer_seats object. You can use the Invest buyer's member ID in the code field as well as bidder_id. New deals with external DSPs can also be set up with buyer seat IDs. You can check which external DSPs are using buyer seat IDs here.

Note

  • A deal can be set up with either buyer or buyer_seats, where buyer is a member, and buyer_seats is a seat.
  • When a seller has buyer seat deals enabled, all deals with will be set up using buyer_seats (when the deal is set up using , deals with the buyer field can still be set up using API).
  • Code is the seat code, in other words, the "seat ID" that the buyer will typically give. It's unique to a given bidder_id, so when creating a new deal, code and bidder_id are mandatory.

The buyer_seats object contains the following fields:

Field Type Description
bidder_id int The bidder ID of the member.
Required On: POST
bidder_name string The name of the bidder.
code string The identifier for the buyer seat.
Required On: POST
name string The name of buyer.

Example of the buyer_seats object

"buyer": null,
"buyer_seats": [
                {
                    "bidder_id": 2,
                    "bidder_name": "",
                    "code": "9155",
                    "name": "Hearts & Science (AT&T)"
                }
            ],

Type

The type object contains the following fields:

Field Type (Length) Description
id int The ID representing the type of deal. Possible values:
1 = Open Auction
In an "Open Auction", buyers targeting the deals and buyers targeting the inventory via other means compete for the impression. If a buyer targeting a deal submits the highest bid and the bid clears the deal's floor, that buyer wins the auction, paying either the second-highest bid or the deal floor price, whichever is higher. If one of the non-deal buyers submits the highest bid, that buyer wins the auction, paying either the second-highest bid or ECP, whichever is higher.

2 = Private Auction
In a "Private Auction", buyers targeting the private deals compete for the impression first. Then, if none of the deal buyers win, the auction is opened to buyers targeting the inventory via other means. If a buyer targeting a deal submits a bid higher than the deal's floor and higher than any other private auction bids, that buyer wins the auction, paying either the second-highest bid from the private auction or the deal floor price, whichever is higher. If no private auction deals clear their floors, the highest bid in the open auction wins, paying either the second-highest bid from the open auction or ECP, whichever is higher.

4 = Programmatic Guaranteed
In "Programmatic Guaranteed", buyers target Programmatic Guaranteed (PG) deals. PG deals bring the targeting, messaging, and reporting benefits of programmatic advertising to guaranteed media buys. They offer an automated solution for getting guaranteed access to media from publishers and provide an efficient approach that eliminates many of the additional steps required when buying via an insertion order.

5 = Curated Auction
In a "Curated Auction", buyers target supply across any seller members that the Curator Member has packaged together. Buyers targeting a curated deal are subject to the auction dynamics set by the underlying seller in the curated deal, which can be either an Open or Private auction type, depending on how the Curator has configured their deal.

Default: 1
name string (255) Read Only. The name of the type of deal. Possible values:
- "Open Auction"
- "Private Auction"
- "Curated"
- "Programmatic Guaranteed"

Default: "Open Auction"

Auction type

The auction_type object contains the following fields:

Field Type (Length) Description
id int The ID of the auction type:
1 = First price
2 = Standard price
3 = Fixed price

Default: 2
name string Read Only. The name of the auction type. Possible values:
- "first_price"
- "standard_price"
- "fixed_price"

Default: "standard_price"

Brands

Each brands object contains the following fields:

Field Type Description
id int The ID of the brand that is eligible for the deal. You can use the Brand Service to retrieve brand IDs.
name string The name of the brand that is eligible for the deal.
override boolean Set to true to allow a brand to serve for a deal even if the ad quality profile would have blocked it.

Default: false

Allowed media types

You can use this array to limit the media type, the general display style of creatives, that can serve on placements that are part of this deal.

Each allowed_media_types object contains the following fields:

Field Type Description
id int The ID of the media type.
Required On: PUT and POST
last_modified date When the allowed_media_type object was last updated.
media_type_group_id int The group ID for the media type.
name string The name of the allowed media type, for example "Banner".
uses_sizes enum Whether the media type has size specifications. Possible values:
- always
- sometimes
- never

Allowed media subtypes

You can use this array to limit the media subtype, the specific display style of creatives, that can serve on placements that are part of this deal.

Each allowed_media_subtypes object contains the following fields:

Field Type Description
id int The ID of the allowed_media_subtype. PUT and POST on JSON file
last_modified date When the allowed_media_subtype array was last modified.
mediatype_id int The ID of the media_type.
media_type_group_id int The ID of the group for the media type.
media_type_name string The name of the media_type.
name string The name of the allowed_media_subtype.
native_assets array of objects An array describing constraints on elements of native ads for this media subtype. Elements of a native ad can include the title, body content, and more. The format's constraints could be whether body content is required or recommended, or how long the text may be. For more information, see Native Assets below.
permitted_sizes array of objects The permitted sizes for creatives of the media subtype. See Permitted Sizes below for more details.

Note: Not all media subtypes have permitted size requirements.

Required On: PUT and POST

Permitted sizes

Each permitted_sizes object contains the following fields:

Field Type Description
aspect_ratio_tolerance double If validate_image_size and scaling_permitted are both true, the image can deviate from the aspect ratio of platform_width and platform_height by this amount. For example, the aspect ratio for a platform_width and platform_height of 254x133 is 1.19:1. If the aspect_ratio_tolerance is 0.03, an aspect ratio between 1.16:1 and 1.22:1 would be acceptable.
max_image_height int If validate_image_size is true, the maximum acceptable image height, in pixels, for creatives of this media subtype.
max_image_width int If validate_image_size is true, the maximum acceptable image width, in pixels, for creatives of this media subtype.
min_image_height int If validate_image_size is true, the minimum acceptable image height, in pixels, for creatives of this media subtype.
min_image_width int If validate_image_size is true, the minimum acceptable image width, in pixels, for creatives of this media subtype.
platform_width int The actual rendering width, in pixels, for creatives of this media subtype. This is also the width that appears in reporting.
platform_height int The actual rendering height, in pixels, for creatives of this media subtype. This is also the height that appears in reporting.
scaling_permitted boolean If true, the image for creatives of this media subtype must have the same aspect ratio as platform_width/platform_height.
If false, the image for creatives of this media subtype must have a width and height exactly matching platform_width and platform_height.
validate_image_size boolean If true, the image for creatives of this media subtype will be validated against the requirements defined by the following fields in this object: scaling_permitted, aspect_ratio_tolerance, min_image_width, max_image_width, min_image_height, and max_image_height.

External metadata

The external_metadata object is applicable for Programmatic Guaranteed deals.

Each external_metadata object contains the following fields:

Field Type Description
impressions int The impression budget amount for external Programmatic Guaranteed deals. The numerical value for this field must be greater than 0.

Note: This field is required for Programmatic Guaranteed deals.
Required On: PUT and POST

Native assets

Each native_assets object contains the following fields:

Field Type Description
max_text_length int The maximum length for the text
min_text_length int The minimum length for the text
native_asset_name string The title of the ad
requirement enum Whether this asset is required by this particular media subtype. This field can contain several levels of "requiredness":
- "required"
- "recommended"
- "optional"

Categories

Each categories object contains the following fields:

Field Type Description
id int The ID of the categories that is eligible for the deal. You can use the Category Service to retrieve category IDs.
name string The name of the category that is eligible for the deal.
override boolean Set to true to allow a category to serve for a deal even if the ad quality profile would have blocked it.

Default: false

Languages

Each languages object contains the following fields:

Field Type Description
id int The ID of the language that is eligible for the deal. You can use the Language Service to retrieve language IDs.
name string The name of the language that is eligible for the deal.
override Boolean Set to true to allow a language to serve for a deal even if the ad quality profile would have blocked it.

Default: false

Technical attributes

Each technical_attribute object contains the following fields:

Field Type Description
id int The ID of the technical attribute that is eligible for the deal. You can use the Technical Attribute Service to retrieve technical attribute IDs.
name string The name of the technical attribute that is eligible for the deal.
override boolean Set to true to allow a technical attribute to serve for a deal even if the ad quality profile would have blocked it.

Default: false

Creatives

The creatives array is limited to 100 creatives. Each creatives object contains the following fields:

Field Type Description
id int The ID of the creative that is approved or banned for the deal. You can use the Creative Service to retrieve creative IDs.
status string Specifies how this creative will be handled for this deal.
- approved: This creative can always serve in this deal, regardless of any other ad quality settings or overrides.
- banned: This creative can never serve in this deal, regardless of any other ad quality settings or overrides.

Ad server lists

Each adserver_lists object contains the following fields.

Field Type Description
id int The ID of the ad server list that will be applied to this deal.
Required On: POST
name string The name of the ad server list.
override boolean If true, apply this ad server list to the deal.

Seller restricted targeting

A deal can specify which attributes an Invest buyer is allowed to target whilst also targeting this deal. The options are:

  • no restrictions - Invest buyers can target all attributes on their line item whilst targeting this deal.
  • some restrictions - Invest buyers can target certain attributes on their line item.
  • all restrictions - Invest buyers can target no other attributes whilst targeting this deal.

Your member may be configured to use one of these settings by default when new deals are created.

Field Type (Length) Description
id int Possible values are:
- 1 (no restrictions)
- 2 (some restrictions)
- 3 (all restrictions)
name string Read Only. The name of the configured targeting restrictions (see id).

If a deal is configured for some restrictions, the visibility profile associated with the deal (see the visibility_profile_id field in the JSON Fields section) determines the selection of attributes a buyer can target. The following visibility profile fields may be used to restrict a buyer's allowed targeting:

Field Targeting restrictions for Invest buyers
expose_city_default City
expose_datetime_default Daypart
expose_device_type_default Device Type
expose_dma_default DMA
expose_postal_code_default Postal code, postal code lists, political districts
expose_segment_groups_default Segments
expose_state_default Region
expose_video_content_duration_default Video Content Duration (e.g. long-form, short-form)
expose_video_content_genres_default Video Content Genres
expose_video_content_networks_default Video Content Network
expose_video_content_ratings_default Video Content Ratings
expose_video_context_default Video Context (e.g. pre-roll, mid-roll, etc.)
expose_video_delivery_types_default Video Delivery Type (e.g. live, VOD)
expose_video_program_types_default Video Program Types

Note

  • Any targeting restrictions defined with the fields above will be applied to all buyers on the deal regardless of any buyer member-level or bidder-level overrides configured on the visibility profile.
  • Also, sellers cannot simultaneously enable Data Protection (see the data_protected field in the JSON Fields section) and Seller Restricted Targeting features on the same deal.

Examples

Add a private auction deal with a floor of $2.50

$ cat new_deal
 
{
    "deal": {
        "name": "Private deal for buyer 1234 with floor of $2.50",
        "active": false,
        "start_date": "2016-12-01 00:00:00",
        "end_date": "2016-12-31 23:59:59",
        "floor_price": 2.5,
        "currency": "USD",
        "use_deal_floor": true,
        "buyer": {
                "id": 1234
        },
        "type": {
                "id": 2
        },
        "brands": [
                {
                        "id": 1
                }
            ]
    }
}
 
$ curl -b cookies -c cookies -X POST -d @new_deal.json 'https://api.appnexus.com/deal'
 
{
    "response": {
        "status": "OK",
        "count": 1,
        "id": 63,
        "start_element": 0,
        "num_elements": 100,
        "deal": {
            "id": 63,
            "code": null,
            "name": "Private deal for buyer 1234 with floor of $2.50",
            "description": null,
            "active": false,
            "seller_member_id": 2345,
            "start_date": "2013-12-01 00:00:00",
            "end_date": "2013-12-31 23:59:59",
            "profile_id": null,
            "package_id": null,
            "floor_price": 2.5,
            "currency": "USD",
            "use_deal_floor": true,
            "last_modified": "2013-12-04 20:39:57",
            "seller": {
                "id": 1066,
                "name": "Seller 123"
            },
            "buyer": {
                "id": 1234,
                "bidder_id": 6,
                "name": "Buyer 456"
            },
            "type": {
                "id": 2,
                "name": "Private Auction"
            },
            "brands": [
                {
                    "id": 1,
                                        "name": "Example Brand"
                }
            ],
            "ask_price": 0,
            "size_preference": null
        }
    }
}

Add a private auction deal with no floor

$ cat new_deal_nofloor
 
{
    "deal": {
        "name": "Private deal for buyer 1234 with no floor",
        "active": false,
        "start_date": "2016-12-01 00:00:00",
        "end_date": "2016-12-31 23:59:59",
        "floor_price": 0,
        "use_deal_floor": false,
        "buyer": {
                "id": 1234
        },
        "type": {
                "id": 2
        },
        "brands": [
                {
                        "id": 1
                }
            ]
    }
}
 
$ curl -b cookies -c cookies -X POST -d @new_deal_nofloor.json 'https://api.appnexus.com/deal'
 
{
    "response": {
        "status": "OK",
        "count": 1,
        "id": 64,
        "start_element": 0,
        "num_elements": 100,
        "deal": {
            "id": 64,
            "code": null,
            "name": "Private deal for buyer 1234 with no floor",
            "description": null,
            "active": false,
            "start_date": "2013-12-01 00:00:00",
            "end_date": "2013-12-31 23:59:59",
            "profile_id": null,
            "package_id": null,
            "floor_price": 0,
            "currency": "USD",
            "use_deal_floor": false,
            "last_modified": "2013-12-04 20:43:44",
            "seller": {
                "id": 2345,
                "name": "Seller 123"
            },
            "buyer": {
                "id": 1234,
                "bidder_id": 6,
                "name": "Buyer 456"
            },
            "type": {
                "id": 2,
                "name": "Private Auction"
            },
            "brands": [
                {
                    "id": 1,
                    "name": "Example Brand"
                }
            ],
            "ask_price": 0,
            "size_preference": null
        }
    }
}

Modify a deal

In this example, we add another eligible brand to the deal and we extend the end date.

$ cat deal_update
 
{
    "deal": {
        "end_date": "2017-01-31 23:59:59",
        "brands": [
                {
                        "id": 1
                },
            {
                "id": 5
            }
            ]
    }
}
 
$ curl -b cookies -c cookies -X PUT -d @deal_update.json 'https://api.appnexus.com/deal?id=64'
{
    "response": {
        "status": "OK",
        "count": 1,
        "id": "64",
        "start_element": 0,
        "num_elements": 100,
        "deal": {
            "id": 64,
            "code": null,
            "name": "Private deal for buyer 1234 with no floor",
            "description": null,
            "active": false,
            "start_date": "2016-12-01 00:00:00",
            "end_date": "2016-01-31 23:59:59",
            "profile_id": null,
            "package_id": null,
            "floor_price": 0,
            "currency": "USD",
            "use_deal_floor": false,
            "last_modified": "2016-12-04 20:51:35",
            "seller": {
                "id": 2345,
                "name": "Seller 123"
            },
            "buyer": {
                "id": 1234,
                "bidder_id": 6,
                "name": "Buyer 456"
            },
            "type": {
                "id": 2,
                "name": "Private Auction"
            },
            "brands": [
                {
                    "id": 1,
                    "name": "Example Brand"
                },
                {
                    "id": 5,
                    "name": "Another Brand"
                }
            ],
            "ask_price": 0,
            "size_preference": null
        }
    }
}

Modify a deal to add overrides and ban certain creatives

In this example, we update a deal to allow user- and auto-initiated audio creatives to always serve regardless of ad quality settings. We also specifically ban two creative IDs.

$ cat deal_override
 
{
    "deal": {
        "id": 201,
        "technical_attributes": [
            {
                "id": 7,
                "name": "Audio: user-initiated",
                "override": true
            },
            {
                "id": 8,
                "name": "Audio: auto-initiated",
                "override": true
            }
        ],
        "creatives": [
            {
                "id": 987654,
                "status": "banned"
            },
            {
                "id": 123456,
                "status": "banned"
            }
        ]
    }
}
 
$ curl -b cookies -c cookies -X PUT -d @deal_override.json 'https://api.appnexus.com/deal?id=64'
{
    "response": {
        "status": "OK",
        "count": 1,
        "id": "64",
        "start_element": 0,
        "num_elements": 100,
        "deal": {
            "id": 201,
            "code": null,
            "name": "Private deal for buyer 1085 with no floor",
            "description": null,
            "active": false,
            "start_date": "2016-12-01 00:00:00",
            "end_date": "2017-01-31 23:59:59",
            "profile_id": null,
            "package_id": null,
            "floor_price": 0,
            "currency": "USD",
            "use_deal_floor": false,
            "last_modified": "2016-12-04 20:51:35",
            "seller": {
                "id": 2345,
                "name": "Seller 123"
            },
            "buyer": {
                "id": 1234,
                "bidder_id": 6,
                "name": "Buyer 456"
            },
            "type": {
                "id": 2,
                "name": "Private Auction"
            },
            "technical_attributes": [
                {
                    "id": 7,
                    "name": "Audio: user-initiated",
                    "override": true
                },
                {
                    "id": 8,
                    "name": "Audio: auto-initiated",
                    "override": true
                }
            ],
            "creatives": [
                {
                    "id": 987654,
                    "status": "banned"
                },
                {
                    "id": 123456,
                    "status": "banned"
                }
            ],
            "ask_price": 0,
            "size_preference": null
        }
    }
}

View all deals you have with buyers

$ curl -b cookies -c cookies 'https://api.appnexus.com/deal'
{
    "response": {
        "status": "OK",
        "count": 7,
        "start_element": 0,
        "num_elements": 100,
        "deals": [
            {
                "id": 63,
                "code": null,
                "name": "Private deal for buyer 1234 with floor of $2.50",
                "description": null,
                "active": false,
                "seller_member_id": 2345,
                "start_date": "2016-12-01 00:00:00",
                "end_date": "2016-12-31 23:59:59",
                "profile_id": null,
                "package_id": null,
                "floor_price": 2.5,
                "currency": "USD",
                "use_deal_floor": true,
                "last_modified": "2016-12-04 20:39:57",
                "seller": {
                    "id": 2345,
                    "name": "Seller 123"
                },
                "buyer": {
                    "id": 1234,
                    "bidder_id": 6,
                    "name": "Buyer 456"
                },
                "type": {
                    "id": 2,
                    "name": "Private Auction"
                },
                "brands": [
                    {
                        "id": 1,
                        "name": "Example Brand"
                    }
                ],
                "ask_price": 3,
                "size_preference": null
            },
            {
                "id": 64,
                "code": null,
                "name": "Private deal for buyer 1234 with no floor",
                "description": null,
                "active": false,
                "start_date": "2016-12-01 00:00:00",
                "end_date": "2016-12-31 23:59:59",
                "profile_id": null,
                "package_id": null,
                "floor_price": 1.2,
                "currency": "USD",
                "use_deal_floor": false,
                "last_modified": "2016-12-04 20:43:44",
                "seller": {
                    "id": 2345,
                    "name": "Seller 123"
                },
                "buyer": {
                    "id": 1234,
                    "bidder_id": 2,
                    "name": "Buyer ABC"
                },
                "type": {
                    "id": 2,
                    "name": "Private Auction"
                },
                "brands": [
                    {
                        "id": 1,
                        "name": "Example Brand"
                    }
                ],
                "ask_price": 0,
                "size_preference": null
            }
        ]
    }
}

View a specific deal

$ curl -b cookies -c cookies 'https://api.appnexus.com/deal?id=64'
{
    "response": {
        "status": "OK",
        "count": 1,
        "start_element": 0,
        "num_elements": 100,
        "deal": {
            "id": 64,
            "code": null,
            "name": "Private deal for buyer 1234 with no floor",
            "description": null,
            "active": false,
            "start_date": "2016-12-01 00:00:00",
            "end_date": "2017-01-31 23:59:59",
            "profile_id": null,
            "package_id": null,
            "floor_price": 1,
            "currency": "USD",
            "use_deal_floor": false,
            "last_modified": "2016-12-04 20:51:35",
            "seller": {
                "id": 2345,
                "name": "Seller 123"
            },
            "buyer": {
                "id": 1234,
                "bidder_id": 2,
                "name": "Buyer ABC"
            },
            "type": {
                "id": 2,
                "name": "Private Auction"
            },
            "brands": [
                {
                    "id": 1,
                    "name": "Example Brand"
                },
                {
                    "id": 5,
                    "name": "Another Brand"
                }
            ],
            "ask_price": 1.25,
            "size_preference": null
        }
    }
}

Delete a deal

$ curl -b cookies -c cookies -X DELETE 'https://api.appnexus.com/deal?id=61'
{
    "response": {
        "status": "OK",
        "count": 1,
        "start_element": null,
        "num_elements": null
    }
}