Marketplace Insights dashboard in commercial marketplace analytics

This article provides information on the Marketplace Insights dashboard in Partner Center. This dashboard displays a summary of commercial marketplace web analytics that enables publishers to measure customer engagement for their respective product detail pages listed in the commercial marketplace online stores: Microsoft AppSource and Azure Marketplace.

For detailed definitions of analytics terminology, see Commercial marketplace analytics terminology and common questions.

Marketplace Insights dashboard

The Marketplace Insights dashboard presents an overview of Azure Marketplace and AppSource offers' business performance. This dashboard provides a broad overview of the following:

  • Page visits trend
  • Call to actions trend
  • Page visits and Call to actions against offers, referral domains, and campaign IDs
  • Marketplace Insights by geography
  • Marketplace Insights details table

The Marketplace Insights dashboard provides select stream data, which shouldn't be correlated with leads generated in the lead destination endpoint.

Note

The maximum latency between users visiting offers on Azure Marketplace or AppSource and reporting in Partner Center is 48 hours.

Marketplace Insights dashboard filters

Filter the data by offer names. Filter options are dynamic and based on the selected date range.

To select the filters, in the top-right of the page, select Filters.

Screenshot of the Filters button in the top menu.

In the panel that appears to the right, select the offer names you want, and then select Apply.

Screenshot of the dashboard filters panel.

The Marketplace Insights Visitors chart displays a count of Page visits and Unique visitors for the selected computation period.

Page visits: This number represents the count of distinct user sessions on the offer listing page (product detail page) for a selected computation period. The red and green percentage indicators represent the growth percentage of page visits. The trend chart represents the month-to-month count of page visits.

Unique visitors: This number represents the distinct visitor count during the selected computation period for the offer(s) in Azure Marketplace and AppSource. Any visitor who visits one or more product detail pages is counted as one unique visitor.

Screenshot of the Visitors chart on the Marketplace Insights dashboard.

Select the ellipsis (three dots) to copy the widget image, download aggregated widget data as .CSV file, and download the image as a PDF for sharing purposes.

Screenshot of the ellipsis menu on the Page visit count widget.

Call to actions trend

This number represents the count of Call to Action button clicks completed on the offer listing page (product detail page). Calls to action are counted when users select the Get It Now, Free Trial, Contact Me, or Test Drive buttons. _Consent given* represents the total count of clicks for customer-provided consent to Microsoft or the partner.

Note

Consent given isn't equivalent to leads. For more information about leads from marketplace, see Get leads insights.

The following screenshot shows two places where _Consent given* clicks appear.

Screenshot of location where a consent button is selected.

The following graph shows the CTA vs. Consent given metric.

Screenshot of sample graph of Calls to Action vs. Consent Given.

Select the ellipsis (three dots) to copy the widget image, download aggregated widget data as a .CSV file, and download the image as a .PDF.

Screenshot of the ellipsis menu on the Calls to action widget.

Page visits and Call to action

This widget provides page visits and calls to action against offers, referral domains, and campaign IDs.

Offers

Select the Offer alias tab to select a specific offer to see the monthly trend of page visits, calls to action, and consent-given clicks on the chart.

Platform column can have two possible values:

  • Client - When customer discover/click offers from embedded or client experiences. (for e.g., discovering/clicking on apps available in Power BI desktop app)
  • Website - When customer discover/click offers from Microsoft storefront (for e.g. discovering/clicking on Business Apps in appsource)

Select the ellipsis (three dots) to copy the widget image, download aggregated widget data as .CSV file, and download the image as a .PDF.

Screenshot of the ellipsis menu on the Page visits and Calls to action widget.

Referral domains

Selecting a specific referral domain on the Referral domain tab shows the monthly trend of page visits, calls to action, and consent clicks on the chart to the right. Additionally, there's a column for Platform – website and client, displays for AppSource offers only. The funnel view depicts the conversion rates among page views, calls to action, and consent-given clicks on the chart.

Screenshot of a sample funnel graph of referral domains.

Campaign IDs

By selecting a specific campaign ID on the Campaign tab, you should be able to understand the success of the campaign. For each campaign, you should be able to see the monthly trend of page visits, calls to action, and consent-given clicks on the chart.

Screenshot of the campaign chart on the Marketplace Insights dashboard.

Geographical spread

For the selected computation period, the geographical spread widget displays the count of page visits, unique visitors, and calls to action (CTA).

Select the ellipsis (three dots) to copy the widget image, download aggregated widget data as a .CSV file, and download the image as a .PDF.

Screenshot of the geographical spread chart on the Marketplace Insights dashboard.

Tip

You can provide feedback on each of the widgets by selecting the "thumbs up" or "thumbs down" icon.

Marketplace Insights details table

Important

To download the data in CSV, you can use the Download data option, available at the top of the page.

This table provides a list view of the page visits and the calls to action of your selected offers' pages sorted by date.

  • If the count of records is over 1,000, exported data is asynchronously placed in a downloads page for the next 30 days.
  • Filter data by Offer names and Campaign names to display the data you're interested in.

Screenshot of the Marketplace insights details table.

Data dictionary

Column name Definition
Date Date of page visit and/or CTA click event generation on the offer published in Azure Marketplace or Appsource.
OfferName Offer name corresponding to page visit or CTA click.
ReferralDomain Referral domain name from where the page visit happened. If there are no referral domains captured for the page visit, then the corresponding entry is "Referral domain not present".
CountryName Country/region from where the page visit happened.
PageVisits Number of page visits associated with the Offer Name for a particular date.
GetItNow Number of clicks to the Get It Now CTA on the offer's page for a particular date.
ContactMe Number of clicks to the Contact Me CTA on the offer's page for a particular date.
TestDrive Number of clicks to the Test Drive CTA on the offer's page for a particular date.
FreeTrial Number of clicks to the Free Trial CTA on the offer's page for a particular date.
Buy Number of clicks to the Buy CTA on the offer's page for a particular date.
DownloadSample Number of clicks to the Download Sample CTA on the offer's page for a particular date.
ConsentGiven Total count of clicks for customer-provided consent to Microsoft or the partner.
Site Storefront from which the page visit or CTA click occurred. The possible values are:
- AZUREMARKETPLACE
- APPSOURCE
Campaign Campaign details tagged with the page visit and CTA click.