Marketing Campaign in ESG data model
Base entity from which all Industry Data Model entities are derived.
Traits
Traits for this entity are listed here.
is.CDM.entityVersion
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| versionNumber | "4.3" | string | semantic version number of the entity |
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
| Parameter | Value | Data type | Explanation | ||||||
|---|---|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.identifiedBy
Names a specific identity attribute to use with an entity.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| attribute | MarketingCampaign/(resolvedAttributes)/MarketingCampaignId | attribute |
minimumObjectModelVersion
Minimum version of the object model required to fully understand the data schema used.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| versionNumber | "1.2.3" | string |
is.IDM.modelVersion
Semantic version number of the IDM.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| versionNumber | "1.6.0" | string |
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| identifier | "{01C0D56A-A075-4E41-B936-535822A8CF58}" | string | The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema. |
is.nativeTo.businessArea
The name of the business area from which the entity originates.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| name | "Marketing & Advertising" | string |
is.localized.displayedAs
Holds the list of language specific display text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
has.entitySchemaAbstractionLevel
A level of abstraction assigned to an Entity schema. Logical schema descriptions use complex dataTypes, inheritance, and entities as attributes. Resolved descriptions contain none of those things, only final trait and attribute sets are shown. A composition schema manipulates, guides or restates parts of logical schemas to produce one resolved schema.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| level | "resolved" | string | Possible values: logical, composition, resolved |
Attributes
| Name | Description | First Included in Instance |
|---|---|---|
| MarketingCampaignId | The unique identifier of a Marketing Campaign. | MarketingCampaign |
| MarketingCampaignName | The name of the Marketing Campaign. | MarketingCampaign |
| MarketingCampaignDescription | The description of the Marketing Campaign. | MarketingCampaign |
| MarketingCampaignObjectivesStatement | Goals to be accomplished by an organization's overall Marketing Campaign such as sales, market share, or profitability. | MarketingCampaign |
| MarketingCampaignStrategyStatement | Strategy to be used by an organization's overall Marketing Campaign such as sales, market share, or profitability. | MarketingCampaign |
| MarketingCampaignStartDate | The start date of the Marketing Campaign. | MarketingCampaign |
| MarketingCampaignEndDate | The end date of the Marketing Campaign. | MarketingCampaign |
| TotalMarketingCampaignCostAmount | The total costs expended in relation with the associated Marketing Campaign. | MarketingCampaign |
| TotalNumberManDaysExpended | The total number of man-days expended in association with the associated Marketing Campaign. | MarketingCampaign |
| MarketingCampaignNote | A note, comment or additional information regarding a Marketing Campaign. | MarketingCampaign |
| ProductId | The unique identifier of a Product. | MarketingCampaign |
| BrandId | The unique identifier of a Brand. | MarketingCampaign |
MarketingCampaignId
The unique identifier of a Marketing Campaign.
First included in: MarketingCampaign (this entity)
Properties
| Name | Value |
|---|---|
| displayName | Marketing Campaign ID |
| description | The unique identifier of a Marketing Campaign. |
| isPrimaryKey | true |
| dataFormat | int32 |
Traits
List of traits for the MarketingCampaignId attribute are listed here.
is.dataFormat.integer
is.identifiedBy
Names a specific identity attribute to use with an entity.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| attribute | MarketingCampaign/(resolvedAttributes)/MarketingCampaignId | attribute |
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| identifier | "{03408DFF-AD96-4541-A320-61DB9144FC88}" | string | The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema. |
is.localized.displayedAs
Holds the list of language specific display text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.integer
MarketingCampaignName
The name of the Marketing Campaign.
First included in: MarketingCampaign (this entity)
Properties
| Name | Value |
|---|---|
| displayName | Marketing Campaign Name |
| description | The name of the Marketing Campaign. |
| dataFormat | string |
| maximumLength | 256 |
| isNullable | true |
Traits
List of traits for the MarketingCampaignName attribute are listed here.
is.dataFormat.character
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| identifier | "{208DE376-2F9A-4C43-832C-1A5BB43A461B}" | string | The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema. |
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.constrained
Maximum length or value constraints.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| maximumLength | "256" | integer |
is.dataFormat.character
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.
MarketingCampaignDescription
The description of the Marketing Campaign.
First included in: MarketingCampaign (this entity)
Properties
| Name | Value |
|---|---|
| displayName | Marketing Campaign Description |
| description | The description of the Marketing Campaign. |
| dataFormat | string |
| maximumLength | 2048 |
| isNullable | true |
Traits
List of traits for the MarketingCampaignDescription attribute are listed here.
is.dataFormat.character
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| identifier | "{03D4BDD2-B8A8-4850-A552-3FFEB0E91A50}" | string | The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema. |
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.constrained
Maximum length or value constraints.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| maximumLength | "2048" | integer |
is.dataFormat.character
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.
MarketingCampaignObjectivesStatement
Goals to be accomplished by an organization's overall Marketing Campaign such as sales, market share, or profitability.
First included in: MarketingCampaign (this entity)
Properties
| Name | Value |
|---|---|
| displayName | Marketing Campaign Objectives Statement |
| description | Goals to be accomplished by an organization's overall Marketing Campaign such as sales, market share, or profitability. |
| dataFormat | string |
| maximumLength | 2048 |
| isNullable | true |
Traits
List of traits for the MarketingCampaignObjectivesStatement attribute are listed here.
is.dataFormat.character
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| identifier | "{590AA8DB-FAC3-43AB-A842-3ABABCF2A08A}" | string | The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema. |
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.constrained
Maximum length or value constraints.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| maximumLength | "2048" | integer |
is.dataFormat.character
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.
MarketingCampaignStrategyStatement
Strategy to be used by an organization's overall Marketing Campaign such as sales, market share, or profitability.
First included in: MarketingCampaign (this entity)
Properties
| Name | Value |
|---|---|
| displayName | Marketing Campaign Strategy Statement |
| description | Strategy to be used by an organization's overall Marketing Campaign such as sales, market share, or profitability. |
| dataFormat | string |
| maximumLength | 2048 |
| isNullable | true |
Traits
List of traits for the MarketingCampaignStrategyStatement attribute are listed here.
is.dataFormat.character
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| identifier | "{042CE430-C27B-4F44-BAE9-2852648AB9F5}" | string | The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema. |
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.constrained
Maximum length or value constraints.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| maximumLength | "2048" | integer |
is.dataFormat.character
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.
MarketingCampaignStartDate
The start date of the Marketing Campaign.
First included in: MarketingCampaign (this entity)
Properties
| Name | Value |
|---|---|
| displayName | Marketing Campaign Start Date |
| description | The start date of the Marketing Campaign. |
| dataFormat | date |
| isNullable | true |
Traits
List of traits for the MarketingCampaignStartDate attribute are listed here.
is.dataFormat.date
means.measurement.date
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| identifier | "{2C722A13-D53A-4676-9B93-7565ADBE1F91}" | string | The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema. |
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.date
MarketingCampaignEndDate
The end date of the Marketing Campaign.
First included in: MarketingCampaign (this entity)
Properties
| Name | Value |
|---|---|
| displayName | Marketing Campaign End Date |
| description | The end date of the Marketing Campaign. |
| dataFormat | date |
| isNullable | true |
Traits
List of traits for the MarketingCampaignEndDate attribute are listed here.
is.dataFormat.date
means.measurement.date
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| identifier | "{121FB60F-E0C9-493F-BE6A-4DE79B099BAA}" | string | The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema. |
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.date
TotalMarketingCampaignCostAmount
The total costs expended in relation with the associated Marketing Campaign.
First included in: MarketingCampaign (this entity)
Properties
| Name | Value |
|---|---|
| displayName | Total Marketing Campaign Cost Amount |
| description | The total costs expended in relation with the associated Marketing Campaign. |
| dataFormat | decimal |
| isNullable | true |
Traits
List of traits for the TotalMarketingCampaignCostAmount attribute are listed here.
is.dataFormat.numeric.shaped
for setting the exact precision and scale of numeric values
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| precision | "18" | integer | the total number of significant digits |
| scale | "2" | integer | the number of digits to the right of the decimal place |
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| identifier | "{5778F494-5F16-4583-BE5D-51094C25176F}" | string | The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema. |
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.numeric.shaped
for setting the exact precision and scale of numeric values
TotalNumberManDaysExpended
The total number of man-days expended in association with the associated Marketing Campaign.
First included in: MarketingCampaign (this entity)
Properties
| Name | Value |
|---|---|
| displayName | Total Number Man-Days Expended |
| description | The total number of man-days expended in association with the associated Marketing Campaign. |
| dataFormat | int32 |
| isNullable | true |
Traits
List of traits for the TotalNumberManDaysExpended attribute are listed here.
is.dataFormat.integer
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| identifier | "{067C1CA4-CA41-4A43-92D2-694A45C3C974}" | string | The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema. |
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.integer
MarketingCampaignNote
A note, comment or additional information regarding a Marketing Campaign.
First included in: MarketingCampaign (this entity)
Properties
| Name | Value |
|---|---|
| displayName | Marketing Campaign Note |
| description | A note, comment or additional information regarding a Marketing Campaign. |
| dataFormat | string |
| maximumLength | 2048 |
| isNullable | true |
Traits
List of traits for the MarketingCampaignNote attribute are listed here.
is.dataFormat.character
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| identifier | "{130F5449-F727-4E39-AE26-2C9AABB7FF83}" | string | The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema. |
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.constrained
Maximum length or value constraints.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| maximumLength | "2048" | integer |
is.dataFormat.character
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.
ProductId
The unique identifier of a Product.
First included in: MarketingCampaign (this entity)
Properties
| Name | Value |
|---|---|
| displayName | Product ID |
| description | The unique identifier of a Product. |
| dataFormat | int64 |
| isNullable | true |
Traits
List of traits for the ProductId attribute are listed here.
is.dataFormat.integer
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| identifier | "{0280812D-A6E8-47E5-A525-C689B99BC180}" | string | The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema. |
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.integer
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
BrandId
The unique identifier of a Brand.
First included in: MarketingCampaign (this entity)
Properties
| Name | Value |
|---|---|
| displayName | Brand ID |
| description | The unique identifier of a Brand. |
| dataFormat | int32 |
| isNullable | true |
Traits
List of traits for the BrandId attribute are listed here.
is.dataFormat.integer
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
| Parameter | Value | Data type | Explanation |
|---|---|---|---|
| identifier | "{3773DC37-B750-4E0A-8156-29C7CB8311F0}" | string | The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema. |
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
| Parameter | Value | Data type | Explanation | ||||
|---|---|---|---|---|---|---|---|
| localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.integer