Market Segment in ESG data model

Base entity from which all Industry Data Model entities are derived.

Traits

Traits for this entity are listed here.

is.CDM.entityVersion

Parameter	Value	Data type	Explanation
versionNumber	"4.3"	string	semantic version number of the entity

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Base entity from which all Industry Data Model entities are derived. en Companies resort to Market Segmentation when they find that they cannot serve all the consumers in one single large market. Typical reasons for this strategy is because there are too many consumers, they are dispersed over diverse geographies or distances or have different purchase patterns. There are six major ways to segment a Market: (1) DEMOGRAPHIC SEGMENTATION: Buyers are grouped in terms of demographics - sex, religion, age, nationality etc. This is popular because the data is more easily obtained and the measurements based upon these criteria easy to interpret. (2) GEOGRAPHIC SEGMENTATION: Buyers are grouped by geography - country, state, region, county, city, neighborhood etc. Before segmenting geographically, a company must decide where it intends to market products. (3) BEHAVIORAL SEGMENTATION: Buyers are defined by the ways in which members of the group use a product or perceive its benefits. Behavioral segmentation may include several categories such as "benefits", "loyalty", "attitudes" and so on. (4) PSYCHOGRAPHIC SEGMENTATION: Buyers are grouped upon lifestyle characteristics such as interests, opinions and activities. (5) BENEFIT SEGMENTATION: Categorizes consumers by the benefits they seek from a Product or Service. (6) ORGANIZATION SEGMENTATION Segments must meet four criteria in order to be of practical value: (1) Segments must be measurable in terms of size and financial power. (2) Segments must be accessible in terms of being able to communicate to them. (3) Segments must justify their definition by being visible enough to warrant the effort of defining marketing activities to address them. (4) There must be company resources and commitment available to reach the segments defined. Having segmented its market, the company decides upon one of three marketing strategies: (1) Differentiated Marketing (2) Undifferentiated Marketing (3) Concentrated Marketing "Undifferentiated marketing", which is the strategy of selling one product to all people within a market, without modifying the product to meet the needs of a specific market segment. Demand is to be satisfied with a single product. A Market Segment is a segment or subdivision of a Market defined upon specific criteria within one or more of the following specific segmentation themes: Benefit Segmentation Behavioral Segmentation Psychographic Segmentation Demographic Segmentation Geographic Segmentation Organizational Segmentation This allows you to narrowly define segments or "slices" of a Market based upon these segmentation variables that you select. Market Segments are very important to identify as accurately as possible in order to mine each "niche' effectively. Simply stated, a Market Segment is a more detailed and focused view into the composition of a Market. It enables the seller to more accurately identify and know it's customers and therefore design Programs, pricing and promotions to address them. The way to apply segmentation criteria is to: Identify and define potential market segments Identify the needs of prospective customers in the potential markets Create Market Segments based upon these criteria Existing sales channels cannot be expanded indefinitely. They must be supplemented by new Market Segments. For example, in the "Individual Customer Corporate" Market we are interested in marketing to a very specific Market Segment that are "Corporate Executives", "35-45", "with incomes of greater than $75,000".	entity	a reference to the constant entity holding the list of localized text

is.identifiedBy
Names a specific identity attribute to use with an entity.

Parameter	Value	Data type	Explanation
attribute	MarketSegment/(resolvedAttributes)/MarketSegmentId	attribute

minimumObjectModelVersion
Minimum version of the object model required to fully understand the data schema used.

Parameter	Value	Data type	Explanation
versionNumber	"1.2.3"	string

is.IDM.modelVersion
Semantic version number of the IDM.

Parameter	Value	Data type	Explanation
versionNumber	"1.6.0"	string

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

Parameter	Value	Data type	Explanation
identifier	"{2B802CA3-A33C-47BD-9C53-DB8B2ACDF4A2}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nativeTo.businessArea
The name of the business area from which the entity originates.

Parameter	Value	Data type	Explanation
name	"Marketing & Advertising"	string

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Market Segment	entity	a reference to the constant entity holding the list of localized text

has.entitySchemaAbstractionLevel
A level of abstraction assigned to an Entity schema. Logical schema descriptions use complex dataTypes, inheritance, and entities as attributes. Resolved descriptions contain none of those things, only final trait and attribute sets are shown. A composition schema manipulates, guides or restates parts of logical schemas to produce one resolved schema.

Parameter	Value	Data type	Explanation
level	"resolved"	string	Possible values: logical, composition, resolved

Attributes

Name	Description	First Included in Instance
MarketSegmentId	The unique identifier of a Market Segment.	MarketSegment
MarketSegmentName	The name of the Market Segment.	MarketSegment
MarketSegmentDescription	The description of the Market Segment.	MarketSegment
MarketId	The unique identifier of a Market.	MarketSegment

MarketSegmentId

The unique identifier of a Market Segment.
First included in: MarketSegment (this entity)

Properties

Name	Value
displayName	Market Segment ID
description	The unique identifier of a Market Segment.
isPrimaryKey	true
dataFormat	int32

Traits

List of traits for the MarketSegmentId attribute are listed here.

is.dataFormat.integer
is.identifiedBy
Names a specific identity attribute to use with an entity.

Parameter	Value	Data type	Explanation
attribute	MarketSegment/(resolvedAttributes)/MarketSegmentId	attribute

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

Parameter	Value	Data type	Explanation
identifier	"{3606A02F-6337-4B02-AE2A-0FA65AC299FD}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Market Segment ID	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The unique identifier of a Market Segment.	entity	a reference to the constant entity holding the list of localized text

is.dataFormat.integer

MarketSegmentName

The name of the Market Segment.
First included in: MarketSegment (this entity)

Properties

Name	Value
displayName	Market Segment Name
description	The name of the Market Segment.
dataFormat	string
maximumLength	256
isNullable	true

Traits

List of traits for the MarketSegmentName attribute are listed here.

is.dataFormat.character
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

Parameter	Value	Data type	Explanation
identifier	"{0E676899-5BB9-41B5-B22F-406FE82E208D}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Market Segment Name	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The name of the Market Segment.	entity	a reference to the constant entity holding the list of localized text

is.constrained
Maximum length or value constraints.

Parameter	Value	Data type	Explanation
maximumLength	"256"	integer

is.dataFormat.character
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

MarketSegmentDescription

The description of the Market Segment.
First included in: MarketSegment (this entity)

Properties

Name	Value
displayName	Market Segment Description
description	The description of the Market Segment.
dataFormat	string
maximumLength	2048
isNullable	true

Traits

List of traits for the MarketSegmentDescription attribute are listed here.

is.dataFormat.character
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

Parameter	Value	Data type	Explanation
identifier	"{0E9FA6A4-84A8-47C3-B2C6-A977866417E9}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Market Segment Description	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The description of the Market Segment.	entity	a reference to the constant entity holding the list of localized text

is.constrained
Maximum length or value constraints.

Parameter	Value	Data type	Explanation
maximumLength	"2048"	integer

is.dataFormat.character
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

MarketId

The unique identifier of a Market.
First included in: MarketSegment (this entity)

Properties

Name	Value
displayName	Market ID
description	The unique identifier of a Market.
dataFormat	int32
isNullable	true

Traits

List of traits for the MarketId attribute are listed here.

is.dataFormat.integer
is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Market ID	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The unique identifier of a Market.	entity	a reference to the constant entity holding the list of localized text

is.linkedEntity.identifier
Marks the attribute(s) that hold foreign key references to a linked (used as an attribute) entity. This attribute is added to the resolved entity to enumerate the referenced entities.

Parameter	Value	Data type	Explanation
entityReferences	entityReference attributeReference Market.cdm.json/Market MarketId	entity	a reference to the constant entity holding the list of entity references

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

Parameter	Value	Data type	Explanation
identifier	"{6838409E-727A-4D67-9CA7-9B152EC7DD2A}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.dataFormat.integer