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Psychographic Criteria in ESG data model

Base entity from which all Industry Data Model entities are derived.

Traits

Traits for this entity are listed here.

is.CDM.entityVersion

ParameterValueData typeExplanation
versionNumber"4.3"stringsemantic version number of the entity

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enBase entity from which all Industry Data Model entities are derived.
enDemographics are the average or typical characteristics of the people who buy products or services. They include age, income, education, status or type of occupation, region of country and household size. Demographics can also include the age of children, home ownership, home value and urban or rural location.

Psychographics take demographics further by addressing people's lifestyles and behaviors - their values, interests and what they do - their 'lifestyles'. Psychographic Segmentation is market segmentation defined in terms of psychographics.

This type of segmentation is frequently used because of the strong relationship between activities, interests and opinions and products or services purchased.

Lifestyle groups are typically defined in terms of its member activities, interests and opinions. Consumption patterns relate to when, why, where, and how consumers purchase or acquire goods or services.

The psychographic characteristics of a market influence the 'marketing mix' strategy components introduced to that market and sales channels used to provide products to that market.

The Psychographic Criteria is the specific criteria or value that will be linked to a Market Segment.

The following are examples:

Psychographic Criteria: Middle Class Psychographic Criteria Type: Social Class

Psychographic Criteria: Young, Upwardly-mobile, Professional Psychographic Criteria Type: Lifestyle

Psychographic Criteria: Conservative Psychographic Criteria Type: Political Philosophy

entitya reference to the constant entity holding the list of localized text

is.identifiedBy
Names a specific identity attribute to use with an entity.

ParameterValueData typeExplanation
attributePsychographicCriteria/(resolvedAttributes)/PsychographicCriteriaIdattribute

minimumObjectModelVersion
Minimum version of the object model required to fully understand the data schema used.

ParameterValueData typeExplanation
versionNumber"1.2.3"string

is.IDM.modelVersion
Semantic version number of the IDM.

ParameterValueData typeExplanation
versionNumber"1.6.0"string

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

ParameterValueData typeExplanation
identifier"{25875217-D8C7-469F-9BC8-BB03C42DC7E6}"stringThe identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nativeTo.businessArea
The name of the business area from which the entity originates.

ParameterValueData typeExplanation
name"Party"string

is.localized.displayedAs
Holds the list of language specific display text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enPsychographic Criteria
entitya reference to the constant entity holding the list of localized text

has.entitySchemaAbstractionLevel
A level of abstraction assigned to an Entity schema. Logical schema descriptions use complex dataTypes, inheritance, and entities as attributes. Resolved descriptions contain none of those things, only final trait and attribute sets are shown. A composition schema manipulates, guides or restates parts of logical schemas to produce one resolved schema.

ParameterValueData typeExplanation
level"resolved"stringPossible values: logical, composition, resolved

Attributes

Name Description First Included in Instance
PsychographicCriteriaId The unique identifier of a Psychographic Criteria. PsychographicCriteria
PsychographicCriteriaName The name of the Psychographic Criteria. PsychographicCriteria
PsychographicCriteriaDescription The description of the Psychographic Criteria. PsychographicCriteria
PsychographicCriteriaTypeId The unique identifier of a Psychographic Criteria Type. PsychographicCriteria

PsychographicCriteriaId

The unique identifier of a Psychographic Criteria.
First included in: PsychographicCriteria (this entity)

Properties

NameValue
displayNamePsychographic Criteria ID
descriptionThe unique identifier of a Psychographic Criteria.
isPrimaryKeytrue
dataFormatint32

Traits

List of traits for the PsychographicCriteriaId attribute are listed here.

is.dataFormat.integer
is.identifiedBy
Names a specific identity attribute to use with an entity.

ParameterValueData typeExplanation
attributePsychographicCriteria/(resolvedAttributes)/PsychographicCriteriaIdattribute

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

ParameterValueData typeExplanation
identifier"{027999E7-8F3B-414B-BEA0-C69C18D1896A}"stringThe identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.localized.displayedAs
Holds the list of language specific display text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enPsychographic Criteria ID
entitya reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enThe unique identifier of a Psychographic Criteria.
entitya reference to the constant entity holding the list of localized text

is.dataFormat.integer

PsychographicCriteriaName

The name of the Psychographic Criteria.
First included in: PsychographicCriteria (this entity)

Properties

NameValue
displayNamePsychographic Criteria Name
descriptionThe name of the Psychographic Criteria.
dataFormatstring
maximumLength256
isNullabletrue

Traits

List of traits for the PsychographicCriteriaName attribute are listed here.

is.dataFormat.character
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

ParameterValueData typeExplanation
identifier"{2022E286-1679-43F4-B70D-433099419A7F}"stringThe identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enPsychographic Criteria Name
entitya reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enThe name of the Psychographic Criteria.
entitya reference to the constant entity holding the list of localized text

is.constrained
Maximum length or value constraints.

ParameterValueData typeExplanation
maximumLength"256"integer

is.dataFormat.character
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

PsychographicCriteriaDescription

The description of the Psychographic Criteria.
First included in: PsychographicCriteria (this entity)

Properties

NameValue
displayNamePsychographic Criteria Description
descriptionThe description of the Psychographic Criteria.
dataFormatstring
maximumLength2048
isNullabletrue

Traits

List of traits for the PsychographicCriteriaDescription attribute are listed here.

is.dataFormat.character
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

ParameterValueData typeExplanation
identifier"{20233A7B-1A62-4054-AC59-F6939E84AA11}"stringThe identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enPsychographic Criteria Description
entitya reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enThe description of the Psychographic Criteria.
entitya reference to the constant entity holding the list of localized text

is.constrained
Maximum length or value constraints.

ParameterValueData typeExplanation
maximumLength"2048"integer

is.dataFormat.character
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

PsychographicCriteriaTypeId

The unique identifier of a Psychographic Criteria Type.
First included in: PsychographicCriteria (this entity)

Properties

NameValue
displayNamePsychographic Criteria Type ID
descriptionThe unique identifier of a Psychographic Criteria Type.
dataFormatint32
isNullabletrue

Traits

List of traits for the PsychographicCriteriaTypeId attribute are listed here.

is.dataFormat.integer
is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enPsychographic Criteria Type ID
entitya reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enThe unique identifier of a Psychographic Criteria Type.
entitya reference to the constant entity holding the list of localized text

is.linkedEntity.identifier
Marks the attribute(s) that hold foreign key references to a linked (used as an attribute) entity. This attribute is added to the resolved entity to enumerate the referenced entities.

ParameterValueData typeExplanation
entityReferences
entityReferenceattributeReference
PsychographicCriteriaType.cdm.json/PsychographicCriteriaTypePsychographicCriteriaTypeId
entitya reference to the constant entity holding the list of entity references

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

ParameterValueData typeExplanation
identifier"{079F689C-4897-40C2-9B1D-605810FE53B8}"stringThe identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.dataFormat.integer