Measure campaign effectiveness with a new channel analytics dashboard
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | 
May 17, 2022 |
- |
Jul 15, 2022 |
Business value
To create effective campaigns, marketers need to continuously track the delivery of assets across numerous channels. They also need to review engagement metrics for their campaigns so that they can make improvements where needed. With the new out-of-the-box aggregated channel analytics dashboard in real-time marketing, you can track important delivery and engagement metrics at any level of aggregation—across all channels, journeys, and marketing assets. You can even zoom in on a particular channel or message. You can also learn from trends of important metrics over a specified time period to further improve your marketing efforts.
Feature details
- Analyze positive engagement, negative engagement, delivery successes, and delivery issues across different channels, journeys, or messages.
- Use granular filters to drill down and analyze the effectiveness of a single or multiple channels, journeys, or messages.
- Get insights on the links and calls to action in outbound messages that resonated the most with your customers.
- Study trendlines to analyze key metrics over time.
