Microsoft Invest - Set up viewability and environment targeting for a line item
To narrow your ad campaign's reach to the most valuable inventory, you can set up viewability threshold, device type, system, and page property targeting settings from the Viewability & Environment Targeting section for your line item.
To find more detailed instructions for each type of targeting, see the individual topics under Targeting.
Ad type - Banner
If you want to target inventory that has a high probability of being viewable by users, select the checkbox under Viewability Threshold and type the threshold percentage in the text box provided. Your line item will only target inventory that has a higher percentage or likelihood of being viewable.
If you want to reach users on certain types of devices, select the checkboxes for each device type that you plan to target. For more information on device types, see our Ad Tech Glossary.
Note
If you plan to enable cross-device targeting in the Audience & Location Targeting section of the line item, it's a good idea to select more than one device type. For more information, see Set Up Geography Targeting for a Line Item.
If you want to target inventory by operating system, browser, language, device model, or carrier, apply the appropriate system settings to create a list of inventory to include or exclude. If you don't apply specific System targeting settings to the line item, all operating systems, browsers, languages, device models, and carriers will be targeted.
If you want to target inventory by page property (query strings within an ad request) and tag position, apply the appropriate page property targeting settings.
Ad type - Video
If you want to target inventory that has a high probability of being viewable by users, select the checkbox under Viewability Threshold and type the threshold percentage in the text box provided.
Your line item will only target inventory that has a higher percentage or likelihood of being viewable.
If you want to target video inventory that is predicted to have a specific rate of completion (in which the consumer plays the entire video), select the checkbox under Video Completion Rate Threshold and type the threshold percentage in the text box provided. This checkbox only appears if you have selected Video as the ad type in Basic Settings section.
Your line item will only target video inventory that has a higher percentage or likelihood of being viewed to completion.
If you want to reach users on certain types of devices, select the checkboxes for each device type that you plan to target. For more information on device types, see our Ad Tech Glossary.
Note
If you plan to enable cross-device targeting in the Audience & Location Targeting section of the line item, it's a good idea to select more than one device type. For more information, see Set Up Geography Targeting for a Line Item.
If you want to target inventory by operating system, browser, language, device model, or carrier, apply the appropriate system settings to create a list of inventory to include or exclude. If you don't apply specific System targeting settings to the line item, all operating systems, browsers, languages, device models, and carriers will be targeted.
If you want to target inventory by page property (query strings within an ad request) and tag position, apply the appropriate page property targeting settings.
If you want to reach users on positioning of the video, playback method, or player's width, select the appropriate settings under Video Player targeting.
If you want to reach users on program type, content duration and content rating, genre, network or delivery type, select the appropriate settings under Video Content targeting.
Ad type - Native
If you want to reach users on certain types of devices, select the checkboxes for each device type that you plan to target. For more information on device types, see our Ad Tech Glossary.
Note
If you plan to enable cross-device targeting in the Audience & Location Targeting section of the line item, it's a good idea to select more than one device type. For more information, see Set Up Geography Targeting for a Line Item.
If you want to target inventory by operating system, browser, language, device model, or carrier, apply the appropriate system settings to create a list of inventory to include or exclude. If you don't apply specific System targeting settings to the line item, all operating systems, browsers, languages, device models, and carriers will be targeted.
If you want to target inventory by page property (query strings within an ad request) and tag position, apply the appropriate page property targeting settings.
Ad type - Audio
If you want to target inventory that has a high probability of being viewable by users, select the checkbox under Viewability Threshold and type the threshold percentage in the text box provided.
Your line item will only target inventory that has a higher percentage or likelihood of being viewable.
If you want to reach users on certain types of devices, select the checkboxes for each device type that you plan to target. For more information on device types, see our Ad Tech Glossary.
Note
If you plan to enable cross-device targeting in the Audience & Location Targeting section of the line item, it's a good idea to select more than one device type. For more information, see Set Up Geography Targeting for a Line Item.
If you want to target inventory by operating system, browser, language, device model, or carrier, apply the appropriate system settings to create a list of inventory to include or exclude. If you don't apply specific System targeting settings to the line item, all operating systems, browsers, languages, device models, and carriers will be targeted.