Get unified Partner Center insights

Appropriate roles: Global admin | Account admin | Executive report viewer | Report viewer

The Insights dashboard is a unified reporting dashboard in Partner Center for Microsoft commercial partners who are enrolled in the Microsoft AI Cloud Partner Program.

The Insights dashboard gives you a complete view of your key performance indicators (KPIs) across Cloud products, such as Microsoft Office, Microsoft Azure, and Dynamics 365, and for licensing models such as Cloud Solution Provider (CSP) and Enterprise Agreement (EA). These reports can help you make data-driven decisions for your organization.

Roles with access to the Insights dashboard

There are two user roles in Partner Center designed specifically for access to Insights:

  • Executive report viewer gives access to all reporting data sets.
  • Report viewer gives access to most reporting data sets but not to sensitive data, such as revenue and customer or employee personal information.

A Global admin or an Account admin can assign users these roles, which are assigned either for an entire company or for a specific Microsoft AI Cloud Partner Program location.


Microsoft AI Cloud Partner Program partner admins were automatically added to the company-wide Report viewer role. They can access reports as a Report viewer without any action required by a Global admin or Account admin.

Global admins and Account admins can override these assignments if necessary.

Reports available

The following reports are available using the Insights workspace. Select a link to learn more about each report.

  • Summary is a snapshot of various KPIs of interest, such as Customer count, Active Subscriptions count, Azure consumption revenue, and Active licenses.

  • Customers displays analytics about your customers, such as Customer acquisition data, and Active customers.

  • Resellers displays details about the customers, usage, revenue details driven by resellers.

  • Subscriptions displays acquisition and usage analytics for your Cloud subscriptions, such as Microsoft 365, Azure, and Dynamics 365.

  • Azure usage displays metrics related to your customers' Azure subscriptions, including Azure consumption revenue and Usage by meter.

  • Teams Usage displays the meeting, calls, phone system and third party app usage for all customers of a partner.

  • Office 365 Usage displays the acquisition and usage analytics for Microsoft/Office 365 related workloads.

  • Dynamics Usage displays the acquisition and usage analytics for Dynamics 365 related workloads.

  • EMS Usage displays the acquisition and usage analytics for EMS related workloads.

  • Power BI Usage displays the acquisition and usage analytics for Power BI related workloads.

  • Customer Opportunities displays Propensity data that shows a customers' likelihood to purchase Microsoft products.

  • Downloads hub is a unified report hub, which addresses your reporting needs for all supported programs in Insights. All reports are organized in one place for you to customize and download in order to help you to make data-driven decisions for your business.

Date range filters are at the top right corner of each page. You can select a date range of the past 3, 6, or 12 months, or a custom date range. (The default is 12 months.)

There are page-level filters for any Insights report (except Overview, Benefits, and Competencies).

  • The filters you select apply to all charts and metrics on a page, including the summary.

  • The default filter is All. For example, if you don't select a specific product in the Products filter, all products are selected.

  • The filters you select are displayed on a bar at the top of the page, as shown in the following image.

Partial screenshot showing the *Applied filters* bar, with filter selections for Products, Customer Markets, Partner attributions, and Sales channels.

You can give feedback about report features using the feedback buttons.

Filter definitions

  • Products: Microsoft Cloud products sold/managed by your organization, for example, Microsoft Office 365, Microsoft Azure, Dynamics 365, Microsoft Enterprise Mobility + Security, and Power BI
  • Customer markets: List of customer countries/regions
  • Partner attributions: Your association type with your customers' subscriptions, for example, Digital partner of record (DPOR), Delegated admin privilege (DAP), and Partner admin link (PAL)
  • Partner locations: Your organization's Microsoft AI Cloud Partner Program locations
  • Sales channels: Sales channel/pricing through which you're purchasing/provisioning products and services, namely CSP, EA, CSP indirect, Direct, Advisor, Open, and others
  • Customer segments: Customer segments across the partners customer base

Next steps