Exams

Exam MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant

As a candidate for this exam, you’re a Microsoft Dynamics 365 Customer Insights - Journeys functional consultant. You’re responsible for implementing solutions that:

  • Attract and convert leads.
  • Build brand awareness.
  • Standardize omnichannel messaging.
  • Deliver marketing insights.

You’re responsible for:

  • Configuring the core marketing application to include segmentation, email marketing, interactive customer journeys, and real-time journeys.
  • Lead nurturing with personalized experiences, events, surveys, lead scoring, and analytics.
  • Maintaining compliance with data privacy and security regulations.

As a candidate, you should have some knowledge of marketing principles and the Dynamics 365 Customer Insights - Journeys application's role in relationship to the Dynamics 365 suite of applications, including integration of:

  • The Microsoft Power Platform
  • Other Dynamics 365 customer engagement apps
  • Dynamics 365 Customer Insights - Data
  • Dynamics 365 Customer Voice
  • Microsoft Teams
  • Other Microsoft 365 applications

You should understand:

  • Industry terminology
  • Priorities
  • Common initiatives
  • Standards
  • Methodologies
  • Best practices

Important

The English language version of this exam was updated on September 20, 2023. Review the study guide linked in the “Tip” box for details on recent changes. If a localized version of this exam is available, it will be updated approximately eight weeks after this date. While Microsoft makes every effort to update localized versions as noted, there may be times when the localized versions of this exam are not updated on this schedule.

Passing score: 700. Learn more about exam scores.

Tip

Part of the requirements for: Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate

Related exams: none

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Schedule exam

  • MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant

    Languages: English, German, French, Spanish, Portuguese (Brazil), Italian, Japanese, Chinese (Simplified)

    Retirement date: none

    This exam measures your ability to accomplish the following technical tasks: configure marketing applications; manage segments and lists; create and manage marketing forms and pages; manage leads, contacts, and accounts; create and manage marketing email messages; manage customer journeys; manage events and webinars; and configure Dynamics 365 Customer Voice.

    Price based on the country or region in which the exam is proctored.

    for Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant

    All objectives of the exam are covered in depth so you'll be ready for any question on the exam.

Skills measured

  • The English language version of this exam was updated on September 20, 2023. Review the study guide linked in the preceding “Tip” box for details about the skills measured and latest changes.
  • Configure marketing applications (15–20%)
  • Manage segments and lists (10–15%)
  • Create and manage marketing forms and pages (5–10%)
  • Manage leads, contacts, and accounts (5–10%)
  • Create and manage marketing email messages (10–15%)
  • Manage customer journeys (20–25%)
  • Manage events and webinars (10–15%)
  • Configure Dynamics 365 Customer Voice (5–10%)

Two ways to prepare

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* Pricing does not reflect any promotional offers or reduced pricing for Microsoft Certified Trainers and Microsoft Partner Network program members. Pricing is subject to change without notice. Pricing does not include applicable taxes. Please confirm exact pricing with the exam provider before registering to take an exam.

** Complete this exam before the retirement date to ensure it is applied toward your certification. After the retirement date, please refer to the related certification for exam requirements.