Get started with Dynamics 365 Customer Insights - Data


Dynamics 365 Marketing and Dynamics 365 Customer Insights are now Customer Insights - Journeys and Customer Insights - Data. For more information, see Dynamics 365 Customer Insights FAQs.

Customer Insights - Data can help you build a deeper understanding of your customers. Connect data from various transactional, behavioral, and observational sources to create a 360-degree customer view. Use these insights to drive customer-centric experiences and processes. Unify and understand customer data and harness it for intelligent insights and actions.

Step 1: Create an environment

  1. Sign up for a free trial or purchase a license.

  2. Create an environment. After the environment is created, the Getting Started screen displays.

    Screenshot of the Getting Started screen with Insights in minutes.

Step 2: Import data


To quickly get started and have Customer Insights - Data automatically generate insights, upload your own data from a single CSV file. Go to Get started using a single data source.

Currently, this feature is available for customers in the United States only.

  1. To get started with data from multiple sources, select Not now on the Getting started screen. On the Home screen, change Get insights in mins to Step-by-step guide.

    Screenshot of the Getting Started screen with Step-by-step guide selected.

  2. Import your data. Choose between Azure Data Lake Storage, including Common Data Model, Azure Synapse Analytics, Microsoft Dataverse, or Power Query connectors.

Step 3: Unify the data and set up relationships

Run the data unification process to combine unified profiles. Unified profiles are the foundation to get insights and take action on the data. Specify relationships between the ingested tables and use enrichment features to add information to the profiles.

  1. Run the data unification process by identifying the source fields, removing duplicates, matching conditions, and unifying fields.

  2. Get familiar with the tables the system creates and create relationships between the ingested tables.

Step 4: Enhance unified profiles with predictions, activities, and measures

With unified profiles set up, enhance your data and further increase the information they provide.

  1. Choose from an expanding library of enrichment providers to enrich your customer data.

  2. Use out-of-box models to predict churn likelihood or expected revenues.

  3. Configure activities based on ingested data and visualize interactions with your customers in a chronological timeline.

  4. Build measures to gauge your business goals and KPIs.

Step 5: Create segments and activate data through various export options

Now that your data is complete and contains a wide range of information about your customers, look for ways to take action on that data.

  1. Create segments, subsets of your customer base, to ensure your actions are relevant for the targeted customers.

  2. Browse the expanding catalog of export options where you can use customer data. For example, you can use data to manage promotions and reach out with digital marketing.

  3. Review integration options, for example to other Dynamics 365 apps with the Customer Card add-in.