Licensing the Power BI service for users in your organization

What a user can do in the Power BI service depends on the type of per-user license that they have (free, Pro, Premium Per User). The level of access provided by their license depends on whether the workspace being accessed is in a Premium workspace or not. All users of the Power BI service must have a license.

There are two ways for users to get a license. Using self-service sign-up capabilities and their work or school account, users can get their own free, Pro, or Premium Per User (PPU) license. Or, admins can get a Power BI license subscription and assign licenses to users.

This article focuses on purchasing services and per-user licensing from an administrator perspective. For more information about how users can get their own license, see Signing up for Power BI as an individual.

Who can purchase and assign licenses?

You must be assigned an admin role to purchase or assign licenses for your organization. Admin roles are assigned by using the Azure Active Directory admin center or the Microsoft 365 admin center. The following table shows which role is required to do tasks related to purchase and licensing. For more information about administrator roles in Azure Active Directory, see View and assign administrator roles in Azure Active Directory. To learn more about admin roles in Microsoft 365, including best practices, see About admin roles.

Who can purchase services and licenses? Who can manage user licenses?
Billing administrator License administrator
Global administrator User administrator
Global administrator

These roles manage the organization. For information about Power BI service administrator roles, see Understanding Power BI service administrator roles.

Get Power BI for your organization

For information about pricing, see Pricing & Product Comparison.

A global administrator or a billing administrator can sign up for the Power BI service and buy licenses for the users in their organization. If you're not ready to purchase, select the Power BI Pro trial. You'll get 25 licenses to use for one month. For step-by-step instructions on how to sign up, see Get a Power BI subscription for your organization.

About self-service sign-up

Individual users can get their own Power BI license by signing up with their work or school account. With a free license, users can explore Power BI for personal data analysis and visualization using My Workspace, but they can't share with other users. A Power BI Pro or Power BI Premium Per User license is required to share content. For descriptions of the license types, see license types for the Power BI service.

Users may upgrade their license type, or sign up for a different license directly, if the organization is using the commercial cloud. Direct purchase of or upgrade to Pro isn't available to educational organizations or organizations deployed to Azure Government or Azure China 21Vianet clouds.

If you don't want users in your organization to use self-service sign-up, see Enable or disable self-service sign-up to learn how to turn it off.

Turning off self-service sign-up keeps users from exploring Power BI. If you block individual sign-up, you may want to get Power BI (free) licenses for your organization and assign them to all users. Follow these steps to assign a Power BI (free) license to all existing users:

  1. Sign in to the Microsoft 365 admin center, using global admin or billing admin credentials.

  2. From the left sidebar menu, select Billing > Purchase services.

  3. Search or scroll to locate the Power BI (free) offer. Select the Details button below the offer.

  4. Enter the number of licenses needed to cover all your users, and then select Buy.

    Screenshot of the Power B I free subscription, showing the self-service sign-up.

  5. Complete the information on the Checkout page, and then select Place order.

  6. Select Licenses from the left sidebar, and then select Power BI (free) from the subscriptions.

  7. Select Assign licenses and assign the licenses to your users.

If you want to see which users in your organization might already have a license, see View and manage user licenses to learn how.

License types and capabilities

There are three kinds of Power BI per-user licenses: Free, Pro, and Premium Per User. Which type of license a user needs is determined by where content is stored, how they'll interact with that content, and if that content uses Premium features. Where content can be stored is determined by your organization's subscription license type.

One type of organizational subscription, Power BI Premium, is a capacity-based license. Using Premium capacity allows Pro and PPU users to share content and collaborate with free users and PPU users.

For detailed information about licensing, see Licenses for the Power BI.

A Power BI organization with only free and Pro per-user licenses uses a shared and limited capacity to process content. If content is stored in that shared capacity, users who are assigned a Power BI Pro license can collaborate only with other Power BI Pro users. They can consume content shared by other users, publish content to app workspaces, share dashboards, and subscribe to dashboards and reports. When workspaces are in Premium capacity, Pro users may distribute content to users who don't have a Power BI Pro license.

Content created by a user who is assigned a PPU license can only be shared with other users that have a PPU license, unless that content is specifically put on a workspace hosted on a Premium capacity. For a detailed breakdown of feature availability per license type, see Features by license type.

Subscription license types

All user-based, commercial licenses from Microsoft are based on Azure Active Directory identities. To use the Power BI service, you must sign in with an identity that Azure Active Directory supports for commercial licenses. You can add Power BI to any Microsoft license that uses Azure Active Directory for identity services. Some licenses, such as Office 365 E5, include a Power BI Pro license, so no separate sign-up for Power BI is needed.

There are two kinds of Power BI subscription licenses for organizations: standard and premium.

With a standard, self-service Power BI subscription, admins assign per user licenses. There's a per user monthly fee for Power BI Pro licenses. This license type enables collaboration, publishing, sharing, and ad-hoc analysis. Content is saved to shared storage capacity that is fully managed by Microsoft.

A Power BI Premium subscription license allocates a capacity to an organization. Suitable for enterprise BI, big data analytics, and cloud and on-premises reporting, Premium provides advanced administration and deployment controls. Reserved compute and storage resources are managed by capacity admins in your organization. There's a monthly cost for this reserved environment. In addition to other Premium advantages, content stored in Premium capacity can be accessed by and distributed to users who don't have Power BI Pro licenses. At least one user has to have a Power BI Pro license assigned to use Premium, and content creators and developers still need a Power BI Pro license.

The two types of subscriptions aren't mutually exclusive. You can have both Power BI Premium and standard. In this configuration, content stored in Premium capacity can be shared with all users and shared capacity is also available. For information about capacity limits, see Manage data storage in Power BI workspaces.


Power BI has released Power BI Premium Gen2, which improves the Power BI Premium experience with improvements in the following:

  • Performance
  • Per-user licensing. See the Premium Per User article for more information.
  • Greater scale
  • Improved metrics
  • Autoscaling
  • Reduced management overhead

For more information about Power BI Premium Gen2, see Power BI Premium Generation 2.

To compare product features and pricing, see Power BI pricing.

Guest user access

You may want to distribute content to users who are outside of your organization. It's possible to share content with external users by inviting them to view content as a guest. Azure Active Directory Business-to-business (Azure AD B2B) enables sharing with external guest users. The following prerequisites must be met to share with external users:

  • The ability to share content with external users must be enabled

  • The guest user must have the proper licensing in place to view the shared content

For more information about guest user access, see Distribute Power BI content to external guest users with Azure AD B2B.

Purchase Power BI Pro licenses

As an administrator, you purchase Power BI Pro licenses through Microsoft 365 or through a Microsoft partner. After you buy the licenses, you assign them to individual users. For more information, see Purchase and assign Power BI Pro licenses.

Power BI Pro license expiration

There's a grace period after a Power BI Pro license expires. For licenses that are part of a volume license purchase, the grace period is 90 days. If you bought the license directly, the grace period is 30 days.

Power BI Pro has the same license lifecycle as Microsoft 365. For more information, see What happens to my data and access when my Microsoft 365 for business subscription ends.

Next steps