SEO rules

Search Engine Optimization (SEO) is the process of optimizing your site to improve its ranking in search-engine results. The Microsoft Expression Web SEO Checker analyzes your site using techniques similar to what a search engine would use and provides guidance to help you maximize the search engine ranking of the pages in your site.

SEO Checker report

The Expression Web SEO Checker report lists the following classes of SEO messages:

• Content is not where search engines expect to find it

• Content or markup follows patterns that may be associated with deceptive practices

• Content or markup interferes with the ability of search engines to analyze a page

• Content or markup reduces the appeal of a page in search-engine results

• Content causes search engines to consider two or more pages to be relevant to the same search term

• Content or markup blocks search engines from analyzing your site

See also

Tasks

Compatibility reports

Concepts

SEO reports
Accessibility reports

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