Evaluate your event and follow up with attendees

Important

Starting August 1, 2024, Teams webinar check out times and attendance reports aren't available in Customer Insights - Journeys. A fix for this issue will be announced at a future date. In the meantime, you can access check out times and attendance reports directly in the Teams app.

After an event is over, you'll want to evaluate how it went and start following up.

Collect attendee feedback with a survey

Dynamics 365 Customer Insights - Journeys includes Customer Voice, which is a feature for creating online surveys and analyzing the results. We recommend that you take advantage of this feature by creating a follow-up survey for attendees to give feedback on the event.

To promote the survey, you might create a marketing email message that links to it and deliver that message to a segment of attendees that you've set up. You might even provide an incentive for submitting the survey, such as a free download. You can include this message in the same customer journey that you used to promote the event, but use trigger and scheduler tiles to ensure the message is only sent after the event, and only to people who attended.

Note

The surveys feature currently provides limited functionality: anonymous surveys can be added to emails but can't serve as triggers in customer journeys.

More information:

• Create and run online surveys.
• Email marketing overview.
• Use customer journeys to create automated campaigns

Hand off to sales

Contacts who take the time to attend your marketing events are quite likely to be serious about making a purchase, so you'll want to follow up with them right away to keep them interested. Because Customer Insights - Journeys integrates your marketing and sales operations, your salespeople also have access to all the new contacts and leads your event has generated. They can act right away by getting in touch with contacts and setting up new opportunities.

During the event, people from your organization might have been busy talking to potential customers and collecting their contact details. They might register these details in Customer Insights - Journeys while at the event or type them all in soon afterwards. Contacts who registered by using the event website automatically become contacts in Dynamics 365, and your lead-generation and lead-scoring rules in Customer Insights - Journeys might have resulted in sales-ready leads based on registrations and other interactions. Other leads might not be sales-ready yet but could be good candidates for your next nurturing campaign.

Review events and sessions attended by any contact

Event and session attendance records are available for all contacts. This information can be very helpful to salespeople when identifying their hottest leads, or when preparing for a call or meeting. Just open a contact record and go to its Events Attended tab.

View and analyze event results

By the time your event is finished, you'll have generated a wealth of new data in Dynamics 365, and the system is well-equipped to help you analyze that data by using detailed analytics. To review event analytics, open the Events work area, go to Events > Event > Events, and open the main event record for your event to see results and analytics that relate to that event.