Exams

Exam MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant

Warning

This exam certification will retire on November 30, 2024, at 11:59 PM Central Standard Time. Learn more about the new Microsoft Dynamics 365 customer experience credentials.

As a candidate for this exam, you’re a Microsoft Dynamics 365 Customer Insights - Journeys functional consultant.

You’re responsible for implementing solutions that:

  • Engage with and convert leads.
  • Orchestrate marketing experiences.
  • Personalize marketing messaging.
  • Deliver marketing insights.

You’re responsible for:

  • Configuring the core marketing application to include segmentation, email and text message marketing, and interactive journeys.
  • Lead nurturing with personalized experiences, events, surveys, lead scoring, and analytics.
  • Maintaining compliance and consent policies.

As a candidate, you should have some knowledge of marketing principles and the Dynamics 365 Customer Insights - Journeys application's role in relationship to the Dynamics 365 suite of applications, including interoperability with:

  • Dynamics 365 Customer Insights - Data
  • Microsoft Power Platform
  • Dynamics 365 Customer Voice
  • Dynamics 365 Sales
  • Microsoft Teams

You should understand:

  • Industry terminology
  • Industry processes
  • Best practices

Important

The English language version of this exam was updated on March 20, 2024. Review the study guide linked in the “Tip” box for details on recent changes. If a localized version of this exam is available, it will be updated approximately eight weeks after this date. While Microsoft makes every effort to update localized versions as noted, there may be times when the localized versions of this exam are not updated on this schedule.

Passing score: 700. Learn more about exam scores.

Tip

Part of the requirements for: Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate

Related exams: none

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Schedule exam

  • MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant

    Languages: English, German, French, Spanish, Portuguese (Brazil), Italian, Japanese, Chinese (Simplified)

    Retirement date: **

    This exam measures your ability to accomplish the following technical tasks: configure Dynamics 365 Customer Insights – Journeys; manage segments and preferences; manage leads, contacts, and accounts; manage marketing channels; manage journeys; manage events and webinars.

    Price based on the country or region in which the exam is proctored.

    We strongly recommend that you register for an exam with a personal MSA account. If you register with an organizational (work/school) AAD account, your exam records will be lost if you leave your organization and they will be unrecoverable.
    for Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant

    All objectives of the exam are covered in depth so you'll be ready for any question on the exam.

Skills measured

  • The English language version of this exam was updated on March 20, 2024. Review the study guide linked in the preceding “Tip” box for details about the skills measured and recent changes.
  • Configure Dynamics 365 Customer Insights – Journeys (10–15%)
  • Manage segments and preferences (15–20%)
  • Manage leads, contacts, and accounts (1–5%)
  • Manage marketing channels (25–30%)
  • Manage journeys (20–25%)
  • Manage events and webinars (10–15%)

Two ways to prepare

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* Pricing does not reflect any promotional offers or reduced pricing for Microsoft Certified Trainers and Microsoft Partner Network program members. Pricing is subject to change without notice. Pricing does not include applicable taxes. Please confirm exact pricing with the exam provider before registering to take an exam.

** Complete this exam before the retirement date to ensure it is applied toward your certification. After the retirement date, please refer to the related certification for exam requirements.