Base entity from which all Industry Data Model entities are derived.
Traits
Traits for this entity are listed here.
is.CDM.entityVersion
Parameter
Value
Data type
Explanation
versionNumber
"4.3"
string
semantic version number of the entity
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Base entity from which all Industry Data Model entities are derived.
en
The one or more psychographic criteria that are assigned or linked to an Individual and by which they are identified or qualified from a psychographic focus.
These criteria can change over a period of time and are represented with 'period start date/period end date' qualifications, which represented the best case for knowing this information. If the data is only randomly sampled or recorded then you could use a single 'date' to identify its recording or effective as-of date.
Demographics are the average or typical characteristics of the people who buy your products or services. They include age, income, education, status or type of occupation, region of country and household size. Demographics can also include the age of children, home ownership, home value and urban or rural location.
Psychographics take demographics further by addressing people's lifestyles and behaviors - their values, interests and what they do - their 'lifestyles'.
Psychographic Segmentation is market segmentation defined in terms of psychographics.
This type of segmentation is frequently used because of the strong relationship between activities, interests and opinions and products or services purchased.
Lifestyle groups are typically defined in terms of its member activities, interests and opinions. Consumption patterns relate to when, why, where, and how consumers purchase or acquire goods or services.
The Psychographic Criteria is the specific criteria or value that will be linked to a Market Segment.
The following are examples:
Psychographic Criteria: Middle Class
Psychographic Criteria Type: Social Class
Psychographic Criteria: Young, Upwardly-mobile, Professional
Psychographic Criteria Type: Lifestyle
Psychographic Criteria: Conservative
Psychographic Criteria Type: Political Philosophy
Example:
Thus a Market Segment "Middle Class, Young, Upwardly-mobile, Professional, Conservative" could select the following Psychographic Criteria for its composition:
Psychographic Criteria: Middle Class
Psychographic Criteria Type: Social Class
Psychographic Criteria: Young, Upwardly-mobile, Professional
Psychographic Criteria Type: Lifestyle
Psychographic Criteria: Conservative
Psychographic Criteria Type: Political Philosophy
The psychographic characteristics of a market influence the 'marketing mix' strategy components introduced to that market and sales channels used to provide products to that market.
entity
a reference to the constant entity holding the list of localized text
is.identifiedBy
Names a specific identity attribute to use with an entity.
minimumObjectModelVersion
Minimum version of the object model required to fully understand the data schema used.
Parameter
Value
Data type
Explanation
versionNumber
"1.2.3"
string
is.IDM.modelVersion
Semantic version number of the IDM.
Parameter
Value
Data type
Explanation
versionNumber
"1.6.0"
string
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{1D704B0B-BFF2-43D1-9F98-FDBCF1A00FA8}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.nativeTo.businessArea
The name of the business area from which the entity originates.
Parameter
Value
Data type
Explanation
name
"Party"
string
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Party Psychographic Criteria
entity
a reference to the constant entity holding the list of localized text
has.entitySchemaAbstractionLevel
A level of abstraction assigned to an Entity schema. Logical schema descriptions use complex dataTypes, inheritance, and entities as attributes. Resolved descriptions contain none of those things, only final trait and attribute sets are shown. A composition schema manipulates, guides or restates parts of logical schemas to produce one resolved schema.
The unique identifier of a Party.
First included in: PartyPsychographicCriteria (this entity)
Properties
Name
Value
displayName
Party ID
description
The unique identifier of a Party.
isPrimaryKey
true
dataFormat
int64
Traits
List of traits for the PartyId attribute are listed here.
is.dataFormat.integer is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.identifiedBy
Names a specific identity attribute to use with an entity.
is.linkedEntity.identifier
Marks the attribute(s) that hold foreign key references to a linked (used as an attribute) entity. This attribute is added to the resolved entity to enumerate the referenced entities.
a reference to the constant entity holding the list of entity references
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Party ID
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The unique identifier of a Party.
entity
a reference to the constant entity holding the list of localized text
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{288E0F49-1108-457A-926D-33A23AF87F88}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.dataFormat.integer is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.linkedEntity.identifier
Marks the attribute(s) that hold foreign key references to a linked (used as an attribute) entity. This attribute is added to the resolved entity to enumerate the referenced entities.
a reference to the constant entity holding the list of entity references
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Psychographic Criteria ID
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The unique identifier of a Psychographic Criteria.
entity
a reference to the constant entity holding the list of localized text
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{2F6D2500-9014-4FAA-880F-F0040BDB71F9}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{BB06F35E-DD66-434B-AA11-B88677F298AA}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Period Start Date
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The period start date for which the associated data is effective or 'as-of'.
entity
a reference to the constant entity holding the list of localized text
The period end date for which the associated data is effective or 'as-of'.
First included in: PartyPsychographicCriteria (this entity)
Properties
Name
Value
displayName
Period End Date
description
The period end date for which the associated data is effective or 'as-of'.
dataFormat
date
isNullable
true
Traits
List of traits for the PeriodEndDate attribute are listed here.
is.dataFormat.date means.measurement.date has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{204F68D6-0083-4DB6-A0A3-AADE13FC9C57}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Period End Date
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The period end date for which the associated data is effective or 'as-of'.
entity
a reference to the constant entity holding the list of localized text
A note, comment or additional information related to Party Psychographic Criteria.
First included in: PartyPsychographicCriteria (this entity)
Properties
Name
Value
displayName
Party Psychographic Criteria Note
description
A note, comment or additional information related to Party Psychographic Criteria.
dataFormat
string
maximumLength
2048
isNullable
true
Traits
List of traits for the PartyPsychographicCriteriaNote attribute are listed here.
is.dataFormat.character is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{67B1AC81-08D5-4A5B-BF21-93D2A46B28DC}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Party Psychographic Criteria Note
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
A note, comment or additional information related to Party Psychographic Criteria.
entity
a reference to the constant entity holding the list of localized text
is.constrained
Maximum length or value constraints.
Parameter
Value
Data type
Explanation
maximumLength
"2048"
integer
is.dataFormat.character is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.