Edit

Using generative AI to improve campaigns and find the answers you need

Note

This feature is available in all Microsoft Advertising markets, except mainland China. It's available in these languages: Bulgarian, Croatian, Czech, Danish, Dutch, English, Filipino, Finnish, French, German, Greek, Hungarian, Hindi, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Simplified Chinese, Slovenian, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, and Vietnamese.

Microsoft Advertising uses generative AI to provide real-time assistance to help you meet your advertising goals with features such as diagnostics, asset generation, performance snapshots, and recommendations. These features help ensure that your campaigns are running optimally. Take advantage of our tools to set up your campaigns for success, whether it's diagnosing issues, finding relevant answers for your Microsoft Advertising questions, or customizing eye-catching assets for your ads.

See below to learn more about using AI to assist you with your campaigns. If you're looking for more information about ads that serve in Copilot, see About Ads in Copilot.

We offer the following to help fine-tune your ads and campaigns:

Copilot in Microsoft Advertising Platform

  • Conversational chat

    Support, diagnostics, and performance insights

    Copilot offers quick 24-hour support to help answer your questions about Microsoft Advertising. From the top right, select Copilot icon to start your chat. You can enter your specific question into the chat. Copilot will also suggest several prompt starters to leverage depending on where you are in the platform. You'll immediately receive a detailed response with clear instructions for the next steps. Copilot can also assist with diagnostics and performance insights. Diagnostics inspects your account and campaign setup to diagnose where your attention is needed and proposes next steps for quality assurance and troubleshooting. With performance insights, you can make faster, data-driven decisions by leveraging AI-generated overviews, snapshots, and summaries.

    If you need to speak with a member of our Support team, Copilot can connect you with a live Microsoft Advertising Expert.

    For more information about using Copilot's conversational chat, see Copilot in Microsoft Advertising Platform.

  • Asset recommendations

    Asset recommendations help you accelerate campaign creation by populating assets using your landing page URL to recommend ad copy, images, display banners, and videos. Then, you can refine which assets will best represent your business and resonate with your audience. Applying our asset recommendations can help you save time, while increasing the asset variety available for your ads and improving performance.

    Activate asset recommendations

    Copilot's asset recommendations activate automatically during campaign creation for a number of campaign and ad types listed below, after you enter your Final URL. It's best to provide a specific landing page for your Final URL instead of your homepage to get the most specific recommendations.

    Refine asset recommendations

    Select Refine for the option to refresh your asset recommendations. When prompted, describe your campaign and the products or services you're selling to help Copilot generate asset themes. Then, select Apply so that the asset recommendations are updated with your preferred theme(s).

    Refine ad copy

    Additionally, if you select Copilot wand next to your text assets, you can find similar recommendations, try a different tone, or revise the text.

    See these related articles for more information about the specific campaign and ad types that are eligible to receive Copilot recommendations:

  • Asset generation

    With AI-powered asset generation, you can easily add new creative assets to your ads that capture the attention of your target audience. Copilot supports asset generation for text, images, display banners, and videos. You may also choose to create custom backgrounds for your images to add seasonal or audience relevance.

    Text generation

    Text generation occurs as a part of asset recommendations during campaign creation.

    Image and background generation

    You can generate custom, high-quality images and new image backgrounds two ways: During campaign creation or in Ads Studio. To learn more about image and background generation in Ads Studio, see About Ads Studio. To generate images and image backgrounds during campaign creation, follow these steps:

    • Generate images:

      1. Below Images, you can choose to add an image to your campaign.
      2. Select Generate images in the Ads Studio pane.
      3. Describe the image you want to create by providing a prompt. You can also try out prompt examples in our prompt guide by choosing from the following: Subject, Key elements, Style, Composition, Mood, and Lighting.
      4. Select Generate images.
      5. Choose the images you want to display in your ad.
      6. Select Apply.

    • Generate a new background for images:

      1. After adding an image to your campaign, hover over the image thumbnail and select background generation next to the pencil.
      2. Select Change to a new background.
      3. Select Continue or, optionally, select Edit subject area to remove any main subjects that appear in the image. If you select Edit subject area, select the subject you want to remove and then select Update.
      4. Describe the background you want to create.
      5. Select Apply background.

    Display banner generation

    Copilot helps you build banner assets for your Display ads during campaign creation. When editing these creatives, you can adjust key elements, such as the text, call to action, and image. You can also change the background color of the ad's banner and the color of your text. To learn more, see Display ads.

    Video generation

    Note

    Copilot-generated videos are available for Native ads and Video ads. Not everyone can add Copilot-generated videos to their Native ads yet. If you can't, don't worry—it's coming soon!

    Copilot assembles 15-second videos based on images from your Final URL with sound and text overlays. You may choose to add and edit the videos during campaign creation. For more information about adding Copilot-generated videos to your campaign, see How do I create Native ads? and About Online Video ads.

Ads Studio

Ads Studio is an AI-powered creative performance tool to help you find, create, manage, and optimize your assets to enhance ad performance. To help you build quality ads, Ads Studio offers asset generation, brand kit creation, and display ad templates. Additionally, you can easily search for existing assets across all campaigns with the help of AI auto-tagging.

  • Brand kit

    Note

    Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

    Brand kit allows you to add and manage your brand identity for your ads. Choose the assets that best represent your brand, such as logos, images, colors, and fonts. Once created, your brand kit will be available for you to use in your campaigns. For more information about creating a brand kit, see About Ads Studio.

    Note

    You can create one brand kit per account.

  • Display templates

    Note

    Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

    You can create visually appealing templates for your Display ads to save time during campaign creation. Simply choose from our set of templates and tailor its assets to suit your campaign. Then, you can seamlessly create Display ads using your templates. For more information about Display templates, see About Ads Studio.

  • Video templates

    Note

    Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

    Save time during campaign creation by using our eye-catching, predefined video templates. You can choose which templates best suit your advertising needs and edit them to align with your campaign goals. After you've saved your video, you can add it to your Mobile App campaigns, Native ads, Online Video ads, and Premium Streaming campaigns.

    Note

    We'll automatically customize your video elements based on your brand kit (if you've created one). However, you can edit these elements at any time.

    For more information about video templates, see About Ads Studio.

Generative AI API

You can access Copilot in Microsoft Advertising Platform's generative AI capabilities via API. With API, you can use our asset recommendations to expedite campaign creation or refine copywriting with text generation. To learn more about generative AI API, see Generative AI.

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